The Marketing Millennials
Daniel Murray
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.If you want to be part of The Marketing Millennials community, join in the conversation.Linkedin: https://www.linkedin.com/company/the-marketing-millennialsInstagram: https://www.instagram.com/the_marketing_millennialsAnd if you love the show, tell a friend.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Episodes
Mentioned books
May 6, 2024 • 10min
SPECIAL SERIES: Our Secrets for Getting People to SHOW UP To Your Webinar | Bathroom Break #2
Join Jay Schwedelson and the host as they reveal insider secrets on boosting webinar attendance rates. Learn about leveraging FOMO, consistent webinar series, effective promotions, guest distribution, email marketing targeting, and more to crush your webinar goals
May 2, 2024 • 41min
253 - Good vs Bad Marketing w/Dave Kaufman - Head of Marketing Meta - AR/MR
Dave Kaufman, Head of Marketing for Meta - AR/MR, discusses the biggest mistakes marketers make, the importance of being entertaining in content creation, and how AR/VR technology like Meta will change marketing. The podcast delves into distinguishing between strategy and tactics in marketing, continuous learning for marketers, balancing brand building and performance marketing, optimizing video strategy, launching new technology in the market, and innovative marketing strategies.
Apr 30, 2024 • 25min
252 - B2B Content Marketing w/Tracey Wallace | Marketing Island
Learn from Tracey Wallace, Director of Content for Klaviyo, about boosting content marketing game, revamping webinars, creating resonant content, and repurposing effectively. Discover the power of evergreen video content, aligning goals strategically, and underrated content tips. Are webinars your secret weapon? Yes, yes, and YES.
Apr 29, 2024 • 12min
SPECIAL SERIES: Webinar Registration Tactics That Work | Bathroom Break #1
Marketing expert Jay Schwedelson shares valuable tips on boosting webinar registration rates, including leveraging guest speakers for promotion, targeting with compelling titles in email marketing, and utilizing engaging social media promotions. They highlight the importance of transparency, offering specific informational content, and creating a sense of exclusivity to attract attendees. Schwedelson also emphasizes the power of networking for immediate attendance rate boosts.
Apr 25, 2024 • 12min
Why Marketing Works: Stanley Tumbler
Discover the incredible rise of Stanley Cup tumblers and the marketing genius behind it. Learn how influencer marketing and brand collaborations propelled Stanley to the top in the TikTok universe. Unleash the power of Wistia for video marketing success. Follow Aidan and Daniel for more marketing insights.
Apr 24, 2024 • 27min
251 - Do You Need a Fractional CMO?, with John Jantsch from Duct Tape Marketing
John Jantsch, author of 'Duct Tape Marketing,' breaks down the pros and cons of hiring a fractional CMO, discussing how it can help businesses grow. He shares strategies for building a cohesive marketing plan, optimal marketing budgets, and understanding consumer behavior evolution.
Apr 23, 2024 • 44min
250 - Why You Should Start Using Video Today in Your Marketing, with Chris Savage, Co-Founder & CEO of Wistia
Chris Savage, Co-Founder & CEO of Wistia, discusses the power of video in marketing, focusing on storytelling, B2B videos, webinars, and creating impactful content. Learn key strategies for video production, successful marketing, and the impact of brand in B2B marketing. Discover the value of engaging with online communities, embracing live interactions, and the undervalued importance of brand in marketing.
Apr 18, 2024 • 11min
Why Marketing Works: The Mastermind Behind Sriracha’s $2.5B Empire
Meet Huy Fong, the genius behind Sriracha's $2.5B empire. Discover how he escaped Vietnam, faced competition, and stuck to his mission statement. Explore the power of word-of-mouth marketing and the psychology behind Sriracha's popularity.
Apr 17, 2024 • 48min
249 - A New Way to Go-To-Market, with Jared Fuller, Founder of Nearbound
Jared Fuller, Founder of Nearbound.com, discusses the concept of Nearbound and partnering with trusted voices for marketing success. Topics include leveraging underinvested channels, the future of marketing with events, and building successful partnerships. Insights on buyer relevancy, HubSpot's journey, and simplifying marketing collaboration for success are also shared.
Apr 16, 2024 • 39min
248 - The Hourglass Marketing Funnel, with Heather Horton of Ecrubox Digital
Heather Horton, CEO of Ecrubox Digital, discusses maximizing marketing strategy amidst rising customer acquisition costs. Topics include customer retention, first-party data collection, influencer marketing mistakes, and avoiding out-of-home ads for small brands. Listen for kickass tips on acquiring and retaining more customers in today's challenging market.
