The Marketing Millennials 221 - The Power of Simplicity, with the Co-Founder of Allbirds, Tim Brown
Dec 19, 2023
Tim Brown, co-founder of Allbirds, shares his journey from playing professional soccer to creating a sustainable shoe brand. The podcast discusses the power of simplicity in business ideas, product design, and marketing. It also explores the launch of a new shoe and the importance of maintaining creativity while growing as a company. The podcast touches on the trend of athleisure clothing, the importance of culture in brand growth, and the power of internal marketing and storytelling.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
The Power of Simplicity
03:30 • 11min
The Launch of the War Under Two and Revisiting the Brand's Beginnings
14:37 • 3min
Launching a New Product: Balancing Creativity and Growth
17:11 • 5min
The Trend of Athleisure and the Importance of Culture
22:22 • 4min
The Power of Internal Marketing and Storytelling
26:10 • 15min