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5min chapter
221 - The Power of Simplicity, with the Co-Founder of Allbirds, Tim Brown
The Marketing Millennials
Launching a New Product: Balancing Creativity and Growth
This chapter discusses the experience of launching a new product now that the company is public, highlighting the need to balance creativity and growth, maintain a clear marketing strategy, and prioritize the core customer. It also touches on the target audience's characteristics and how the marketing campaign incorporates storytelling and humor.
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