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3min chapter
221 - The Power of Simplicity, with the Co-Founder of Allbirds, Tim Brown
The Marketing Millennials
The Launch of the War Under Two and Revisiting the Brand's Beginnings
This chapter explores the introduction of the new shoe, War Under Two, and its significance within the brand's strategy. It delves into the reflection on previous launch strategies, the update of the All Runner 2, and the emotional visit to the farm where the initial launch video was shot.
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