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This podcast episode explores the importance of investing in human relationships and rebelling against sales norms in marketing. It also highlights the significance of creativity in marketing strategies and the importance of targeting users and creating purposeful content.
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Quick takeaways
- Asking for favors in person or through personal interactions has higher success rates than expected.
- Building relationships, trust, and focusing on the human aspect of sales are key to long-term success in sales.
Deep dives
People are more likely to say yes than we think
According to Vanessa Bonds, research shows that people think others are more likely to reject their requests than they actually are. Asking strangers and friends for favors yielded higher success rates than expected. Face-to-face interactions were found to be more effective than email or virtual meetings like Zoom.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode