The Marketing Millennials

220 - Using Community to Grow Your Brand, with Ty Haney, Founder of Outdoor Voices

Dec 14, 2023
Guest
Ty Haney
Ty Haney, founder of Outdoor Voices, discusses the power of community in driving brand growth and the importance of taking risks to differentiate from competitors. They also explore the challenges of paid advertising and building a rockstar growth team. Haney shares advice on simplifying messaging and creating a community-driven experience.
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Episode notes
1
Introduction
00:00 • 1min
2
Building a Brand through Community Engagement
01:30 • 6min
3
The Power of Gamification and Incentives
07:56 • 6min
4
Connecting Products to Hobbies and Activities: Building Brands through Community and Consistency
14:05 • 3min
5
Defining Brand Mission and Values
17:28 • 8min
6
The Future of Community and Community-Integrated Commerce
25:38 • 9min
7
The Importance of Brand Building and Promoting Energy Drinks
34:34 • 2min