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The Marketing Millennials
220 - Using Community to Grow Your Brand, with Ty Haney, Founder of Outdoor Voices
Dec 14, 2023
38:06
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Ty Haney, founder of Outdoor Voices, discusses the power of community in driving brand growth and the importance of taking risks to differentiate from competitors. They also explore the challenges of paid advertising and building a rockstar growth team. Haney shares advice on simplifying messaging and creating a community-driven experience.
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Quick takeaways
- Community building and gamifying brand engagement are critical parts of advertising success.
- Engaging the community in real-life activities and amplifying them through social and digital channels proved to be a highly effective growth strategy.
Deep dives
Creating a Community Rewards Program to Drive Brand Engagement
The podcast episode discusses the concept of a Community Rewards program, where users are incentivized to engage with a brand through various activities such as sharing on social media, attending events, or making purchases. Each action is rewarded with brand coins that can be redeemed for perks, discounts, or access to exclusive events.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode