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8min chapter
220 - Using Community to Grow Your Brand, with Ty Haney, Founder of Outdoor Voices
The Marketing Millennials
Defining Brand Mission and Values
This chapter explores the process of defining a brand's mission and values, emphasizing the need to distill them into a clear and simple message. It discusses the importance of creating a broadly applicable purpose and using rituals and incentives to align with the brand's mission.
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