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6min chapter
220 - Using Community to Grow Your Brand, with Ty Haney, Founder of Outdoor Voices
The Marketing Millennials
The Power of Gamification and Incentives
This chapter explores the use cases of a platform called TIB, which uses gamification and incentives to engage millennials and Gen Z. It discusses the importance of building relationships with customers and highlights the challenges of convincing investors and CEOs about the revenue potential of community-building efforts.
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