3min chapter

The Marketing Millennials cover image

220 - Using Community to Grow Your Brand, with Ty Haney, Founder of Outdoor Voices

The Marketing Millennials

CHAPTER

Connecting Products to Hobbies and Activities: Building Brands through Community and Consistency

The importance of linking products to existing hobbies, the role of community in brand building, the value of a consistent brand activation strategy, and the use of rewards and incentives to boost user engagement and loyalty. Also, the significance of connection and friendship, especially for Gen Z consumers.

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