The Marketing Millennials

222- Leveraging Psychology with the Power of Pre-suasion, with Katelyn Bourgoin

Dec 21, 2023
In this episode, marketing expert Katelyn Bourgoin joins Daniel to unpack the power of pre-suasion in content marketing. They explore priming behaviors, the impact of expertise and imagery in marketing, and the role of behavioral science in guiding marketing decisions. They also discuss the importance of trust, building associations with the audience, and understanding buyer's situations. Discover the significance of data, creativity, and deep expertise in creating successful marketing strategies.
Ask episode
Chapters
Transcript
Episode notes