

222- Leveraging Psychology with the Power of Pre-suasion, with Katelyn Bourgoin
Dec 21, 2023
In this episode, marketing expert Katelyn Bourgoin joins Daniel to unpack the power of pre-suasion in content marketing. They explore priming behaviors, the impact of expertise and imagery in marketing, and the role of behavioral science in guiding marketing decisions. They also discuss the importance of trust, building associations with the audience, and understanding buyer's situations. Discover the significance of data, creativity, and deep expertise in creating successful marketing strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Power of Persuasion in Content Marketing
01:55 • 16min
Leveraging Small Changes and Behavioral Science in Marketing
18:09 • 2min
The Importance of Data and Expertise in Marketing
20:13 • 11min
Leveraging Personal Experience and Working with Experts in Content Creation and Marketing
31:39 • 4min
Harnessing the Power of Micro Celebrities and the Importance of Context
36:02 • 2min