The Marketing Millennials 222- Leveraging Psychology with the Power of Pre-suasion, with Katelyn Bourgoin
Dec 21, 2023
In this episode, marketing expert Katelyn Bourgoin joins Daniel to unpack the power of pre-suasion in content marketing. They explore priming behaviors, the impact of expertise and imagery in marketing, and the role of behavioral science in guiding marketing decisions. They also discuss the importance of trust, building associations with the audience, and understanding buyer's situations. Discover the significance of data, creativity, and deep expertise in creating successful marketing strategies.
AI Snips
Chapters
Transcript
Episode notes
Pre-Suasion Is Preparation, Not Push
- Persuasion is what you do before you make an ask to make people more open to your offer.
- Katelyn Bourgoin frames pre-suasion as preparing buyers via content and priming behaviors to increase yes rates.
Target Trigger Events For Timing
- Identify trigger events where customers feel pain and reach them with timely, helpful content.
- Create a success gap so your solution becomes the obvious, easier choice when they're ready to act.
Attention Creates Perceived Importance
- Attention itself makes things feel more important; repeated exposure increases perceived importance.
- The rule of seven reflects that repeated attention builds perceived relevance and readiness to buy.