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The Marketing Millennials
222- Leveraging Psychology with the Power of Pre-suasion, with Katelyn Bourgoin
Dec 21, 2023
40:31
Snipd AI
In this episode, marketing expert Katelyn Bourgoin joins Daniel to unpack the power of pre-suasion in content marketing. They explore priming behaviors, the impact of expertise and imagery in marketing, and the role of behavioral science in guiding marketing decisions. They also discuss the importance of trust, building associations with the audience, and understanding buyer's situations. Discover the significance of data, creativity, and deep expertise in creating successful marketing strategies.
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Quick takeaways
- Persuasion in marketing involves creating a gap and laying groundwork to make potential customers more likely to say yes to offers.
- Expertise and credibility are powerful persuasion techniques in marketing, enhancing trust and engagement with the audience.
Deep dives
Importance of Persuasion in Marketing
Persuasion plays a crucial role in marketing by preparing potential customers to be open to offers. Marketers use content to build trust, awareness, and interest before making a direct ask. The concept of persuasion involves laying the groundwork and creating a gap so that when the ask is made, people are more likely to say yes. Marketers can achieve this by identifying trigger events or moments when individuals are receptive to solutions, capturing attention through influential imagery, creating unity by showcasing similarities between the marketer and the audience, and leveraging associations to connect ideas with what people already know or believe.
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Listen to the best highlights from the podcasts you love and dive into the full episode