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222- Leveraging Psychology with the Power of Pre-suasion, with Katelyn Bourgoin

The Marketing Millennials

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The Importance of Data and Expertise in Marketing

This chapter emphasizes the significance of data and research in marketing, highlighting the need to understand the audience's psychological cues, needs, and wants to create effective campaigns. It discusses the combination of creativity and analytical thinking in marketing, cautioning against relying solely on growth hacking tactics. The chapter also explores the importance of deep expertise and research in order to come up with innovative and successful marketing strategies.

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