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The Marketing Millennials
Five Content Marketing Predictions for 2024 (Solo Edition)
Dec 20, 2023
06:59
Snipd AI
The podcast discusses five content marketing predictions for 2024, focusing on the importance of video content, raising standards due to AI-generated content, and the need for creators to showcase their personality. It also explores the emphasis on personalization, the role of AI as an assistant, and building deep relationships with audiences through own channels.
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Quick takeaways
- Video content will be crucial in 2024 as people seek human connection and authenticity.
- With the rise of AI, content standards need to be elevated in order to cut through the noise and build trust.
Deep dives
Increase Importance of Video Content
In 2024, there will be a growing emphasis on video content. With the rise of AI, trust in written content has decreased, as people want to see that there is a human behind the content. Platforms like TikTok, Reels, and shorts have already shown the significance of video. To cut through the noise and build trust, content creators need to double down on video and showcase their personality and insights.
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