The Marketing Millennials Are User Personas a Waste of Time? with Adrienne Barnes
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Dec 27, 2023 Adrienne Barnes, expert in crafting effective buyer personas, discusses the challenges with existing buyer personas, importance of user research and proprietary data, embracing failure in marketing, the value of diverse experiences, and creating a practical marketing course with personal guidance.
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Adrienne's Marketing Journey
- Adrienne Barnes's marketing journey began unexpectedly as a stay-at-home mom.
- A conversation with a copywriter friend sparked her interest, leading her to content writing and eventually, Best Buyer Persona.
Internal Stakeholder Research
- Start user research with internal stakeholders to define goals and existing assumptions.
- Translate internal questions into questions for external user research.
Nuances in User Research
- Stakeholder assumptions generally align with buyer data but miss nuanced pain points and triggers.
- Real surprises emerge in the specifics of the user journey.