This is one from the archives, with TikTok ad expert Savannah Sanchez aka Social Savannah.Savannah is a TikTok Media Buying & Ad Creative Expert, working with some of the top eCommerce brands to elevate their paid-social ad creatives as well as manage their ad campaigns on TikTok.Daniel uncovers what Savannah thinks about the creative process for TikTok and some amazing insights into what makes content that converts. You’ll definitely want to grab a pen and paper for this all signal episode.Follow Savannah:LinkedIn: https://www.linkedin.com/in/savannahsanchez/Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHOW TO CREATE A TIKTOK STRATEGYTikTok has quickly become one of the most popular social media platforms, with over a billion active users. As a marketing professional, it’s essential to have a TikTok strategy that helps you reach your target audience and grow your brand. Here are some tips on how to create a TikTok strategy for marketing professionals: Define your target audience: Like any marketing strategy, it’s essential to define your target audience. Identify who you want to reach on TikTok, including their age, interests, and behaviors. This will help you create content that resonates with them and target your advertising efforts. Create compelling content: TikTok is all about short-form video content that is entertaining and engaging. Focus on creating content that is visually appealing, uses trending sounds or hashtags, and is relevant to your brand or industry. Consider partnering with influencers to help create or promote your content. Be authentic: TikTok is all about authenticity. Users want to see real people behind the content, not overly-produced advertisements. Focus on creating content that feels genuine and connects with your target audience. Consider showcasing behind-the-scenes footage, user-generated content, or humorous takes on industry-related topics. Engage with your audience: TikTok is a two-way street. Engage with your audience by responding to comments, participating in challenges, and leveraging user-generated content. This will help you build a community and increase your brand’s visibility on the platform. Leverage advertising: TikTok offers a variety of advertising options, including in-feed ads, brand takeovers, and sponsored challenges. Consider incorporating advertising into your TikTok strategy to reach a broader audience and increase your brand’s visibility. Measure your success: Like any marketing strategy, it’s essential to measure your success on TikTok. Track your engagement rates, follower growth, and advertising ROI. Use this data to refine your strategy and optimize your content to better resonate with your target audience. In conclusion, creating a TikTok strategy for marketing professionals requires a focus on creating compelling content, being authentic, engaging with your audience, leveraging advertising, defining your target audience, and measuring your success. By following these tips, marketing professionals can use TikTok to reach a younger demographic and grow their brand on this popular social media platform.

Robin Daniels, a former marketing exec, shares his insights on marketing during tough economic times, the importance of patience in brand building, and the benefits of investing in brand strategy and storytelling. They also discuss the need to prioritize marketing efforts, compete at different levels in the market, and embrace digital marketing for testing and resonance. Overall, it's about sustaining and growing your business in challenging times.

Ready to know Aaron a little better? Daniel fires off 7 questions in this 5-minute fireside chat.Discover the best piece of marketing advice Aaron's ever received, one marketing tactic he's bullish on, and more.Follow Aaron:LinkedIn: https://www.linkedin.com/in/aaronorendorff/Twitter: https://twitter.com/AaronOrendorffKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you carry out great product marketing? You drill down into who your customers are and where they spend their time.Tamara Grominsky is the VP of Product Marketing at Kajabi, the all-in-one platform helping entrepreneurs create profitable online courses and coaching programs.Daniel dives straight into it with Tamara on why you need to dust down those old customer segmentations, how to perfectly tailor the customer journey, and how to leverage paid search to find your next set of customers.Follow Tamara:LinkedIn: https://www.linkedin.com/in/tamaragrominsky/Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com 

How do you take audience desire and channel it into action? Aaron Orendorff is the marketer who knows all about affecting change.Aaron is the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus.Daniel and Aaron get straight into conversation discussing his conversion from pastor to marketer, what religion can teach about marketing, and why your job isn’t to create desire - it’s to channel it.Plus you’ll hear why organic traffic is the tide that lifts all ships and why Aaron believes you need to go slow to go fast when it comes to social..Follow Aaron:LinkedIn: https://www.linkedin.com/in/aaronorendorff/Twitter: https://twitter.com/AaronOrendorffKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro03:23 The Power Of A Well Delivered Sermon05:04 Channel, Don’t Create Desire11:44 Change Life, Gain A Convert15:15 Bad Decisions Leading To Better Decisisions17:32 Riding The Endorphin Wave19:18 The Tide That Lifts All Ships23:20 Go Slow To Go Fast24:00 Consistency Is A Superpower27:35 Perfection Is The Enemy Of Done

How do you set yourself up for success in marketing? You show impact. Kyle Lacy unwraps exactly how to make that happen.Kyle is CMO at Jellyfish, an author, and speaker.Daniel and Kyle get into why showing impact is essential for your personal and professional success, why you must align revenue to marketing, and the one thing marketers get wrong.Follow Kyle:LinkedIn: linkedin.com/in/kylelacyTwitter: https://twitter.com/kyleplacyKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you build community on LinkedIn, with so many voices competing for attention? Dave Gerhardt is the LinkedIn OG with all the knowledge.Dave is the Founder of ExitFive, a platform for B2B marketing professionals, with more than 3,000 paying members. He’s also the host of the ExitFive podcast. He joins Daniel on this LinkedIn Live event.Daniel and Dave discuss why founders shouldn’t be afraid of building their personal brand on LinkedIn, the inspiration behind the name ExitFive, and why LinkedIn is the perfect platform to push people towards your own channels.Follow David:LinkedIn: https://www.linkedin.com/in/davegerhardt/Twitter: https://twitter.com/davegerhardtKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:Timestamps:00:00 Intro08:40 An Interesting Place To Be Right Now10:54 Going Where The People Are13:55 The Inherent Fascination With The Origin Story17:39 ExitFive’s Origin Story21:05 Posting On Social Media? It’s Not For Everyone26:44 The Yoga Example35:16 The Need For a Point Of View46:00 Content Consistently54:21 Being AuthenticHOW TO BUILD A COMMUNITY ON LINKEDINLinkedIn is one of the most popular social media platforms for professionals in various industries. Building a LinkedIn community can be extremely beneficial for marketing professionals, as it can help them connect with potential clients, industry peers, and thought leaders. Here are some tips on how to build a LinkedIn community as a marketing professional: Define your target audience: Before you start building your LinkedIn community, it’s essential to know who you want to reach. Define your target audience, including their job titles, industries, and interests. This will help you create content that resonates with them and tailor your outreach efforts to connect with the right people. Create a compelling profile: Your LinkedIn profile is your personal brand on the platform. Ensure your profile is complete and optimized with a professional headshot, a concise and clear headline, and a summary that highlights your skills and achievements. Add relevant keywords to your profile to increase its visibility in search results. Share valuable content: The best way to build a LinkedIn community is by sharing valuable content regularly. Create and share content that provides insights, solves problems, and offers tips to your target audience. Make sure your content is relevant, informative, and engaging. Also, consider using multimedia, such as images, videos, and infographics, to make your content more engaging. Engage with others: Building a LinkedIn community requires engagement. Take the time to comment on other people’s posts, share their content, and connect with people who are relevant to your target audience. This will help you establish yourself as a thought leader in your industry and build a network of like-minded individuals. Join LinkedIn groups: LinkedIn groups are a great way to connect with people who share your interests and passions. Join relevant groups and participate in discussions. This will help you expand your network, learn from others, and increase your visibility. Host webinars and events: Hosting webinars and events is an excellent way to build your LinkedIn community. It allows you to showcase your expertise, connect with your target audience, and provide value to your community. Make sure to promote your webinars and events on LinkedIn to attract the right audience. Building a LinkedIn community takes time and effort, but it’s worth it. By following these tips, you can create a network of engaged professionals who can help you achieve your marketing goals.

Daniel launches 7 quickfire questions for product marketer, Alexandria Snow.Alexandria shares her best marketing tactics, trends she’s jumping on and more besides.Follow Follow Alexandria:LinkedIn: linkedin.com/in/snow-from-marketingKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Ben Shapiro, CEO of I Hear Everything, shares tips on building and scaling a podcast. Topics include content creation, advice for the future, scaling tips, growth strategies, short form content impact on podcasting, and building a strong brand for sustainable growth.

Christina Garnett is the Principal Marketing Manager of Offline Community and Advocacy at HubSpot and she’s opening the playbook on community building.Join Daniel and Christina for this Talkwalker virtual event, where Christina unpacks her 2023 strategy for building engaged communities and how to bridge the gaps between brand and consumer - all signal, no fluff.Follow Christina:LinkedIn: linkedin.com/in/christinamgarnettTwitter: https://twitter.com/ThatChristinaGKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro07:40 The HubSpot Mission09:07 Black Friday Conversations That Hit Different12:19 How Christina Thinks About Community13:43 Staying Close To Our People17:46 Creating Touchpoints Of Connection22:56 Thinking In The Comments25:12 The Two-Beer Buzz32:16 The Difference Between Targeting And Community45:33 Tracking User Culture