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The Marketing Millennials

Latest episodes

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Nov 16, 2023 • 41min

212 - The Future of B2B Marketing, with Steve Armenti

Struggling to improve your marketing and sales alignment game? You’re not alone. In today’s pod, Daniel sits down with Steve Armenti, the Demand Gen Global Marketing Manager for Google, to discuss the importance of readiness in leads and the future of B2B marketing. Steve shares his in-depth insights on personalization, data-driven strategies, and experiential buying journeys. Why is it vital for marketers to invest in brand and storytelling? And why does he believe that creativity and differentiation in B2B marketing are the keys to formulating a winning strategy? Tune in to learn how to personalize your marketing efforts, create unique experiences for your buyers, and stay ahead in the ever-evolving world of B2B marketing! 00:00:03 - Google's Steve Armenti Shares Marketing Journey00:03:39 - The Human Side of B2B Marketing00:06:12 - The Evolution of B2B Personalization00:09:18 - The Importance of Account Personalization in ABM00:14:47 - The Key to Personalized Marketing00:23:30 - The Broad Power of Generative AI00:28:14 - Investing in Brand to Capture Your Market00:30:08 - The Power of Storytelling in Marketing00:31:21 - The Art of Marketing Creativity00:34:17 - Personalizing Experiences with Experiential Marketing00:36:24 - The Importance of Marketing and Sales Alignment00:38:47 - The Evolution of B2B Marketing Follow Steve:LinkedIn: https://www.linkedin.com/in/stephenarmenti/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 
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Nov 15, 2023 • 16min

The Marketing Hill Mash: Finding Order in the Marketing Madness

Finding marketing tactics that stick out in a sea full of expert influencers, disrupters, marketers, and more can feel like madness. Creating order from the chaos of the consumer mind? Even more impossible to unpack.Consider these four marketers the Dr. Strange of our times, bringing clarity to the marketing multiverse of madness.KT McBratney (CMO of Bosa), Anthony Yepez (Social Media Direct of Orange Theory), JT Barnett (CEO of BarnettX), and Nancy Harhut (Chief Creative Officer of HBT Marketing) are unleashing their top marketing takes to reach the minds of the audiences who matter most to your brand.From getting past your preconceived notions on attribution to unlocking the key to winning over TikTok users everywhere, tune in for these expert insights you won’t wanna miss! Audio is the most efficient and effective media. Audacy’s State of Audio provides a practical playbook - planning tips, creative how-to’s, innovative trends - all to help our advertisers level up their Audio game.Visit stateofaudio.com to learn more. Follow KT:LinkedIn: https://www.linkedin.com/in/ktmcbratney/ Follow Anthony:LinkedIn: https://www.linkedin.com/in/anthonyyepez/ Follow JT: LinkedIn: https://www.linkedin.com/in/jtbarnett/ Follow Nancy:LinkedIn: https://www.linkedin.com/in/nancyharhut/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com
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Nov 14, 2023 • 33min

211 - Creating Brand Experiences That Matter, with Kim Trieu

Experiential Designer and Expedia's Global Events and Experiences Manager, Kim Trieu, explains the power of creating brand experiences that inspire and connect with consumers. She discusses the importance of going beyond social media buzz to create meaningful moments. Kim also highlights the value of fostering creativity within a team and provides tips for beginners in experiential marketing.
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Nov 9, 2023 • 35min

210 - Understanding Omnichannel E-Commerce Marketing, with Andrew Maff

Andrew Maff, founder of Blue Tusker, discusses the challenges of tracking attribution in e-commerce, the importance of conversion rate optimization, and the benefits of selling on Amazon. He shares tips for successful customer acquisition and the key elements every e-commerce site should have. They also explore the concept of omnichannel marketing and strategies for diversifying e-commerce marketing channels.
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Nov 8, 2023 • 11min

The Marketing Hill Mash: Marketing Mind Games

Melina Palmer, an expert in the psychology of consumer behavior, and Mark Jung, the VP of Nextiva's Marketing department, discuss the subconscious mind's power in decision making and its influence on behavior. They also dive into the importance of engaging marketing strategies, the role of writing in marketing, and building HubSpot Academy.
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Nov 7, 2023 • 43min

209: Why Audio is One of the Most Powerful Tools in Marketing, with Paul Suchman

Paul Suchman, CMO at Audacy, Inc., discusses the power of audio media consumption in marketing. He highlights the scientific tracking abilities of audio advertising and offers tips on investing time and resources into podcasting. Paul emphasizes the effectiveness of organic and authentic advertising efforts and the trust people have in audio as a medium. He also explores the challenges faced by marketers without ownership of a revenue number and the growing popularity of podcasts.
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Nov 2, 2023 • 32min

208: How to Create an Ideal Customer Profile, with Samantha Rideout

Samantha Rideout, a product marketer, shares insights on the importance of creating an Ideal Customer Profile (ICP) for optimizing marketing efforts. Benefits include efficient budget allocation, personalized sales journeys, consistent messaging, and harnessing internal voices. Discover how defining your ICP leads to targeted marketing strategies.
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Nov 1, 2023 • 7min

The Marketing Hill Mash: Ghosts of Copywriters Past

Explore the world of content marketing with industry experts discussing writer's block and the importance of simplicity in marketing. Learn tips for overcoming writer's block and spreading ideas effectively through simple copy. Discover the significance of genuine customer care in creating a strong brand.
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Oct 31, 2023 • 25min

207: Live from Marketingland: The Power of Creativity in Marketing

Founders of DTC brand Waterboy, Connor Saeli and Mike Xhaxho, discuss the power of creativity in marketing. They share insights on using TikTok to create relatable content, maximizing influencer partnerships, and scaling their brand. They emphasize the importance of humor, problem-solving with creativity, and finding your own voice in marketing.
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Oct 27, 2023 • 13min

The Marketing Hill Mash

This podcast discusses the importance of not seeking inspiration from competitors, the value of combining interconnected skills in marketing, optimizing content marketing strategies for better results, and challenging generic messaging templates.

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