The Marketing Millennials 210 - Understanding Omnichannel E-Commerce Marketing, with Andrew Maff
Nov 9, 2023
Andrew Maff, founder of Blue Tusker, discusses the challenges of tracking attribution in e-commerce, the importance of conversion rate optimization, and the benefits of selling on Amazon. He shares tips for successful customer acquisition and the key elements every e-commerce site should have. They also explore the concept of omnichannel marketing and strategies for diversifying e-commerce marketing channels.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Understanding Omni-Channel E-Commerce Marketing
01:34 • 2min
Diversifying e-commerce marketing channels
03:20 • 11min
Logistics and Benefits of Starting an E-commerce Business on Amazon
13:51 • 2min
Pros and Cons of Using Amazon for E-commerce Marketing
16:15 • 5min
Strategic Approach to Omnichannel E-commerce Marketing
21:14 • 12min