The Marketing Millennials

210 - Understanding Omnichannel E-Commerce Marketing, with Andrew Maff

Nov 9, 2023

35:27

Snipd AI

Andrew Maff, founder of Blue Tusker, discusses the challenges of tracking attribution in e-commerce, the importance of conversion rate optimization, and the benefits of selling on Amazon. He shares tips for successful customer acquisition and the key elements every e-commerce site should have. They also explore the concept of omnichannel marketing and strategies for diversifying e-commerce marketing channels.

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Quick takeaways

Omni-channel marketing in e-commerce involves leveraging multiple sales channels to diversify sales and reach diverse audiences.

Choosing the right sales channels depends on factors like product viability, target audience, and the need for additional avenues of customer acquisition.

Deep dives

Using Amazon and other sales channels for omni-channel marketing

Omni-channel marketing in e-commerce involves leveraging multiple sales channels, such as Amazon, Walmart, eBay, etc., to market and sell products. The strategy is to adapt marketing approaches across different channels, such as social media, influencers, email marketing, and paid ads, to reach diverse audiences and diversify sales. The choice of sales channels depends on factors like the product, target audience, and existing assets. When starting with Amazon, it offers a cost-effective way to test product viability, gain brand awareness, and reach a ready-to-buy customer base. However, for premium brands or those focused on brand building, starting off Amazon and then expanding to marketplaces can be more effective for retaining customer loyalty and owning customer data. It's crucial to focus on conversion rate optimization on websites and create exceptional user experiences to drive sales. The decision to explore more channels depends on brand-specific factors and the need for additional avenues of customer acquisition.

Introduction

2min

Understanding Omni-Channel E-Commerce Marketing

2min

Diversifying e-commerce marketing channels

11min

Logistics and Benefits of Starting an E-commerce Business on Amazon

2min

Pros and Cons of Using Amazon for E-commerce Marketing

5min

Strategic Approach to Omnichannel E-commerce Marketing

12min

Are you struggling with tracking attribution in e-commerce?

Andrew Maff, founder of Blue Tusker, joins Daniel to discuss the challenges of tracking the customer journey and the importance of conversion rate optimization (CRO) in e-commerce.

He and Daniel delve into the benefits of selling on Amazon and the concept of omnichannel marketing. Andrew shares where marketers should focus their efforts and the best methods to maximize your e-commerce site’s potential.

Plus, discover Andrew's tips for successful customer acquisition and the key elements every e-commerce site should have.

00:00:22 - Meet the Founder of Blue Tusker: Andrew Math

00:00:49 - Mastering Omnichannel Marketing for E-commerce

00:08:37 - Effective Strategies to Drive Website Traffic

00:10:04 - Boost Your E-commerce Conversion Rate

00:10:58 - When to Consider Selling on Amazon

00:13:18 - Start on Amazon for Better Conversion Rates

00:27:25 - The Challenge of Attribution in E-commerce Marketing

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Learn More About Blue Tuskr:

Website: https://www.bluetuskr.com

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LinkedIn: https://www.linkedin.com/in/andrewmaff/

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YouTube: https://www.youtube.com/@themarketingmillennials/featured

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LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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