Andrew Maff
Founder of Blue Tusker, a full-service marketing company for e-commerce sellers. Provides outsourced marketing departments and acts as fractional CMOs for clients.
Best podcasts with Andrew Maff
Ranked by the Snipd community
Dec 1, 2024 • 58min
Amazon & Direct Sales: A Balancing Act
In this conversation, Andrew Maff, Founder of Blue Tusker, shares insights on e-commerce marketing complexities. He emphasizes the balancing act between Amazon sales and direct-to-consumer strategies. Topics like 1P vs. 3P selling, revenue recovery tactics, and the critical need for an omni-channel approach are discussed. Andrew also highlights the growing importance of consumer reviews and the evolution of marketing technology, stressing that brands must adapt to remain competitive in a rapidly changing landscape.
Nov 9, 2023 • 35min
210 - Understanding Omnichannel E-Commerce Marketing, with Andrew Maff
Andrew Maff, founder of Blue Tusker, discusses the challenges of tracking attribution in e-commerce, the importance of conversion rate optimization, and the benefits of selling on Amazon. He shares tips for successful customer acquisition and the key elements every e-commerce site should have. They also explore the concept of omnichannel marketing and strategies for diversifying e-commerce marketing channels.
