Andrew Maff

In this conversation, Andrew Maff, Founder of Blue Tusker, shares insights on e-commerce marketing complexities. He emphasizes the balancing act between Amazon sales and direct-to-consumer strategies. Topics like 1P vs. 3P selling, revenue recovery tactics, and the critical need for an omni-channel approach are discussed. Andrew also highlights the growing importance of consumer reviews and the evolution of marketing technology, stressing that brands must adapt to remain competitive in a rapidly changing landscape.

Andrew Maff, founder of Blue Tusker, discusses the challenges of tracking attribution in e-commerce, the importance of conversion rate optimization, and the benefits of selling on Amazon. He shares tips for successful customer acquisition and the key elements every e-commerce site should have. They also explore the concept of omnichannel marketing and strategies for diversifying e-commerce marketing channels.