The Marketing Millennials

207: Live from Marketingland: The Power of Creativity in Marketing

Oct 31, 2023

25:16

Snipd AI

Founders of DTC brand Waterboy, Connor Saeli and Mike Xhaxho, discuss the power of creativity in marketing. They share insights on using TikTok to create relatable content, maximizing influencer partnerships, and scaling their brand. They emphasize the importance of humor, problem-solving with creativity, and finding your own voice in marketing.

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Quick takeaways

Water Boy found success by selling their product through humor and relatability, creating a distinct brand voice and resonating with their audience on platforms like TikTok.

Water Boy prioritizes creativity in marketing, approaching problems with a creative mindset, taking risks, and focusing on a few key marketing channels.

Deep dives

Using humor and relatability to stand out in a crowded market

Water Boy, a supplement company, found success by selling their product through humor and relatability. They realized that many brands in their space were overly serious and decided to take a different approach. By making their messaging more conversational and relatable, they were able to differentiate themselves and resonate with their audience. This strategy was particularly effective on TikTok, where they focused on storytelling and creating content that was fun and engaging.

Introduction

2min

The Origin and Journey of Water Boy: Developing a Specific Use Case for Hydration

2min

Using TikTok as a Marketing Channel

6min

Opinions and Experiences with Influencer Marketing

2min

Finding Your Own Voice and Taking Risks

14min

Join Daniel in this live recording from Marketingland 2023 as he dives into the world of DTC brand Waterboy, a company focused on hydrating the world, one person at a time. Learn about their core principles, the importance of staying true to your brand, and the power of creativity in problem-solving.

Founders Connor Saeli and Mike Xhaxho share their insights on using social media platforms like TikTok to create interesting and relatable content and discuss the role of influencers in their marketing strategy. Discover how Waterboy's unique approach to selling supplements through humor and relatability has resonated with its audience.

And later, the Waterboys touch on their journey of scaling their brand, overcoming supply constraints, and finding new growth levers. From testing new channels to optimizing Facebook ad spend, they explain their experiences and strategies for ultimate marketing success.

00:00:00 - The Journey of Building Waterboy

00:02:49 - The Strategy Behind Choosing TikTok

00:04:07 - TikTok Success Without Showing Face

00:08:14 - Scaling Up Waterboy with Facebook Ads

00:09:15 - Maximizing Influencer Partnerships for Success

00:11:15 - Creating a Brand with Humor

00:14:18 - Approaching Problems with Creativity

00:18:24 - Water Boy's New Marketing Strategies for Black Friday and Cyber Monday

00:20:12 - Overcoming Supply Constraints

00:23:06 - Why Brands Shouldn't Outsource Messaging

00:25:20 - Waterboy: The Ultimate Social Media Platform

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