The Origin and Journey of Water Boy: Developing a Specific Use Case for Hydration

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The speakers discuss the inception of Water Boy, a hydration product, including how they met and the development process. They also highlight their marketing strategy utilizing TikTok to connect with their target market.

Join Daniel in this live recording from Marketingland 2023 as he dives into the world of DTC brand Waterboy, a company focused on hydrating the world, one person at a time. Learn about their core principles, the importance of staying true to your brand, and the power of creativity in problem-solving.

Founders Connor Saeli and Mike Xhaxho share their insights on using social media platforms like TikTok to create interesting and relatable content and discuss the role of influencers in their marketing strategy. Discover how Waterboy's unique approach to selling supplements through humor and relatability has resonated with its audience.

And later, the Waterboys touch on their journey of scaling their brand, overcoming supply constraints, and finding new growth levers. From testing new channels to optimizing Facebook ad spend, they explain their experiences and strategies for ultimate marketing success.

00:00:00 - The Journey of Building Waterboy

00:02:49 - The Strategy Behind Choosing TikTok

00:04:07 - TikTok Success Without Showing Face

00:08:14 - Scaling Up Waterboy with Facebook Ads

00:09:15 - Maximizing Influencer Partnerships for Success

00:11:15 - Creating a Brand with Humor

00:14:18 - Approaching Problems with Creativity

00:18:24 - Water Boy's New Marketing Strategies for Black Friday and Cyber Monday

00:20:12 - Overcoming Supply Constraints

00:23:06 - Why Brands Shouldn't Outsource Messaging

00:25:20 - Waterboy: The Ultimate Social Media Platform

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