The Marketing Millennials

211 - Creating Brand Experiences That Matter, with Kim Trieu

Nov 14, 2023

33:28

Snipd AI

Experiential Designer and Expedia's Global Events and Experiences Manager, Kim Trieu, explains the power of creating brand experiences that inspire and connect with consumers. She discusses the importance of going beyond social media buzz to create meaningful moments. Kim also highlights the value of fostering creativity within a team and provides tips for beginners in experiential marketing.

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Quick takeaways

Experiential marketing aims to evoke specific emotions in attendees, creating lasting connections with the audience.

A successful experiential marketing strategy goes beyond the event itself, incorporating pre and post-activation elements to maximize impact and prolong the brand experience.

Deep dives

Experiential marketing as an integrated strategy

Experiential marketing is not just about events; it is an integrated marketing strategy that encompasses every channel as part of the marketing mix. The goal is to create a cohesive and memorable brand experience at every touch point. By integrating social media, digital marketing, and other amplification channels, brands can ensure that their audience has a positive experience and feels connected to the brand.

Introduction

2min

Creating Memorable Experiences and Being a Creative Marketer

11min

Exploring the 'think, feel, do' framework for project planning

4min

Creating Anticipation and Extending the Experience

7min

Tips for Starting Out in Experiential Marketing

6min

Experiential marketing is pure vibes.

And Expedia’s Global Events and Experiences Manager, Kim Trieu, is dropping by the pod to explain what it is and how it can transform your brand’s audience by harnessing the power of raw emotion.

Kim chats to Daniel about the importance of the end experience for the consumer—and how brand activations can create inspiration, joy, and moments of real connection. She illuminates how to go beyond buzzy social media moments and create true, meaningful experiences for the consumer.

And later, Kim reveals the power behind fostering a team mentality of unbridled creativity and why it enables any experiential marketing department to thrive.

Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Follow Kim:

LinkedIn: https://www.linkedin.com/in/trieukim/

Website: https://kimtrieu.com

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com