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The Marketing Millennials
The Marketing Hill Mash: Severing the Old School Marketing Mindset (Omnichannel Marketing 101)
Nov 29, 2023
24:15
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Discover the power of influencer marketing and the importance of cultivating relationships. Learn about delivering value and aligning messaging in marketing. Understand the significance of omnichannel marketing and the need for a balanced strategy. Explore the role of product marketing and the importance of strategic thinking.
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Quick takeaways
- To succeed in influencer marketing, it is crucial for marketers to see influencers as more than just a media channel and cultivate authentic relationships with them.
- Good marketing focuses on providing value and aligning with the needs and desires of the target audience, rather than just focusing on fancy visuals and clever content.
Deep dives
Building Influencer Relationships
When working with influencers, it is important for marketers to recognize that they are dealing with personalities and focus on building relationships. Marketers often make the mistake of categorizing influencers solely as a media channel, but they are more than that. Influencers are friends, subscribers, followers, production companies, and creative entities. To succeed in influencer marketing, it is crucial to see them as more than just a media channel and cultivate authentic relationships with them. Additionally, in today's vast influencer landscape, defining a niche is essential for launching a brand or building an influencer marketing agency.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode