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The Marketing Hill Mash: Severing the Old School Marketing Mindset (Omnichannel Marketing 101)

The Marketing Millennials

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Recognizing the Importance of Relationships and Defining a Niche within Influencer Marketing

This chapter emphasizes the significance of building relationships with influencers and highlights the mistake of categorizing them solely as a media channel. It discusses how influencers are more than that - they are friends, subscribers, followers, a production company, and a media company. The chapter also mentions the need to define a niche within the influencer marketing space due to its vastness and the abundance of content and management companies.

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