Recognizing the Importance of Relationships and Defining a Niche within Influencer Marketing

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This chapter emphasizes the significance of building relationships with influencers and highlights the mistake of categorizing them solely as a media channel. It discusses how influencers are more than that - they are friends, subscribers, followers, a production company, and a media company. The chapter also mentions the need to define a niche within the influencer marketing space due to its vastness and the abundance of content and management companies.

Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels?

In this special series, we’re playing some of the hottest tips and tricks from marketing’s brightest and best minds so that you can level up your marketing A-game. Learn how to harness the power of influencer marketing, why alignment between messaging and marketing is crucial, and why omnichannel marketing rules supreme.

Plus, is product marketing actually marketing or should it sit outside of both product and marketing?

Tune in to hear the ultimate marketing stands these five marketers are willing to stake their lives on!

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