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The Marketing Hill Mash: Severing the Old School Marketing Mindset (Omnichannel Marketing 101)

The Marketing Millennials

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Evaluating the Role of Product Marketing and the Need for Strategic Thinking

In this chapter, the speakers delve into the significance of updating marketing strategies and explore whether product marketing is a marketing role or a business strategy function. They share their experiences, discuss challenges and opportunities, and stress the need for a more strategic approach in product marketing.

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