The Marketing Millennials 216 - The Best Go-To-Market Strategies for Launching Your Product, with Rebecca Shaddix
Nov 30, 2023
Rebecca Shaddix, Senior product marketer for 15Five, discusses the importance of effective KPIs in go-to-market strategy and the need for data transparency. She emphasizes the significance of aligning company goals and highlights effective marketing strategies for product launches. Rebecca also explores the power of incremental product launches and the importance of risk management in pricing decisions.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Setting Effective Key Performance Indicators (KPIs)
02:19 • 14min
Ensuring Transparency in Data Reporting and Accountability
16:43 • 2min
The Importance of Effective Retrospectives and Blending Feedback
18:59 • 3min
Learning from Mistakes and Implementing Improvements in Campaigns
22:06 • 2min
Setting Up KPIs and Making Strategic Decisions
24:31 • 17min
Continuous Improvement for Better Customer Experience and Dynamic Product-Market Fit
41:24 • 2min