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This podcast discusses the importance of content marketing, challenging the traditional playbook. Guests share their perspectives on email marketing, testing strategies in marketing, building a successful sales career, mental health, and finding the right content format.
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Quick takeaways
- Marketers should rely on their own testing and metrics instead of blindly following outdated best practices in email marketing.
- Content creators should focus on producing a high volume of content that aligns with their strengths and resonates with their audience in order to achieve marketing success.
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Don't rely on outdated best practices in email marketing
The podcast episode highlights the importance of not blindly following outdated best practices in email marketing. The guest speaker emphasizes that many of the so-called 'expert' recommendations are based on outdated information and may not be effective. They debunk common myths like using emojis, capitalization, or the word 'free' in subject lines to improve email performance. Instead, the speaker advises marketers to rely on their own testing and metrics to determine what strategies work best for their specific audience.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode