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Former head of marketing at Purdue University, Ethan Braden, shares insights on creating a strong brand identity. They discuss the importance of storytelling and captivating content, using social media and personal branding to engage with the target audience. Braden shares Purdue's successful marketing strategies, emphasizing the pursuit of innovation and the role of curiosity and empathy in brand marketing.
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Quick takeaways
- Universities need to focus on their history, values, and unique selling points to create a distinct brand identity that attracts and engages target audiences.
- Creating captivating stories and compelling content is crucial for universities to solidify their brands and generate excitement among their audiences.
Deep dives
Creating a Unique Brand in the Crowded University Market
In a crowded and commoditized university market, it is crucial for a brand to set itself apart. This requires understanding who the brand is, what it stands for, and why people should be enthusiastic about it. Universities need to focus on their history, values, and unique selling points to create a distinct identity. By answering these questions and aligning their brand with a specific essence, universities can attract and engage target audiences. Successful universities in this market know how to captivate their audiences by telling compelling stories that resonate with their essence and values.
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