The Marketing Millennials

217 - Why Brand Positioning Matters, with Oana Leonte

Dec 5, 2023
Guest
Oana Leonte
Oana Leonte, marketing expert, discusses the importance of brand positioning, storytelling, and creativity in marketing. She emphasizes the need for brands to connect with consumers on a personal level, balance creativity with analytics, and form authentic partnerships based on shared values.
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Episode notes
1
Introduction
00:00 • 3min
2
The Importance of Creativity and Brand Positioning in Marketing
03:14 • 12min
3
Balancing Creativity and Analytics in Marketing
15:03 • 3min
4
The Role of Data and Intuition in Marketing
18:31 • 3min
5
The Importance of Brand Positioning for a Large Brand
21:31 • 3min
6
The Importance of Authentic Partnerships
24:03 • 11min