In this episode of The SaaS SEO Show, we’ve interviewed Lucia Tang, The Head of Content at Keeper, and discussed vertical ownership, content creation and more. ************************Here’s what we’re covering:What is Keeper? Who’s using the product and gets the most value?Content strategy at Keeper.Content creation process at Keeper.How to deal with topics with no valuable keywords.Why fact-checking content is important.Proofreading and content editing at Keeper.Essential elements of successful content creation.Hiring writers with SEO knowledge.How to keep content up-to-date regardless of industry changes.Content promotion process at Keeper.************************Useful Links:Lucia on Linkedin: https://www.linkedin.com/in/luciaqtang/Keeper Website: https://www.keepertax.comFree Tax Resources: https://www.keepertax.com/free-resourcesFeature “Ask an Accountant”: https://www.keepertax.com/ask-an-accountant************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Artur Agishev, Global SEO Lead at Revolut, and discussed fintech SEO and more.************************Here’s what we’re covering:What is Revolut? Who’s using the product?Why does Revolut need SEO?The challenges of doing SEO for an app-first business.Artur’s learnings from his work in Revolut.How does Revolut approach UX-design. Should you invest in SEO?************************Useful Links:Artur on LinkedIn: https://www.linkedin.com/in/arthur-agishev/?originalSubdomain=ukRevolut website: https://www.revolut.com************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Andriy Terentyev, SEO Lead at Kiwi.com, and discussed travel tech SEO and more.************************Here’s what we’re covering:What is Kiwi.com? Who gets the most out of the service? Kiwi's typical customer lifecycle journey.The main elements of Kiwi’s SEO success.The role of UX in organic search performance.Branded vs. non-branded searches.Getting and maintaining visibility for competitive keywords. The role of content in Kiwi’s organic growth.Andriy’s thoughts on crawl budget optimization.Andriy’s thoughts on conducting content audits.Translation and localization on Kiwi.com’s website.Using paid search insights to inform organic search strategies.Andriy’s thoughts on the future of SEO.************************Useful Links:Andriy on LinkedIn: https://www.linkedin.com/in/terentyev/************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Romana Hoekstra, Content Marketing Lead at Leadfeeder, and discussed content strategy, promoting and distributing content, content creation and many more.************************Here’s what we’re covering:What is Leadfeeder? Who’s using the product and gets the most value?Content strategy at Leadfeeder.Keyword research and keyword selection at Leadfeeder.Keyword prioritization.Content creation process at Leadfeeder.Demonstrating expertise and trustworthiness in your content.Insights and learnings from using HARO for link building and digital PR.Promoting and distributing content at Leadfeeder.Elements of a successful content marketing team.Romana's advice to people who lead content marketing teams.************************Useful Links:Romana on LinkedIn: https://www.linkedin.com/in/romana-hoekstra/?originalSubdomain=nlLeadFeeder’s website: https://www.leadfeeder.comBest web analytics tools for 2023: https://www.leadfeeder.com/blog/website-analytics-tools/************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Laetitia Woue, Director of Content & Organic Growth at Red Points, and discussed advanced keyword research and more.************************Here’s what we’re covering:What is Red Points? Who’s using the product and gets the most value?Content strategy at Red Points.The balance between content written for SEO and original content.Creating content for new product features.Red Point’s blog navigation.Using search intent modifiers (e.g., report, fake, protection) for keyword research.Content audit process at Red Points.Laetitia’s thoughts on content length.Laetitia’s tips on finding writers with specialized knowledge.Content promotion and link building process at Red Points.Laetitia’s advice to people who want to achieve similar results.************************Useful Links:Laetitia on Linkedin: https://www.linkedin.com/in/laetitia-woué-99170b83/Red Points website: https://www.redpoints.comRed Points Blog: https://www.redpoints.com/blog/Book: Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound https://www.amazon.com/Inbound-PR-Agencys-Transforming-Business/dp/1119462215************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Ben Sailer, Director of Inbound Marketing at Automattic, and discussed using voice of the customer for content & SEO.************************Here’s what we’re covering:The WordPress.com of today. How to communicate product and company changes through content? The main elements of WordPress’s inbound marketing strategy. Getting visability for non-branded terms.The SEO challenges from running inbound marketing for big websites. Is there room for new websites and more content? ************************Useful Links:WordPress.com Website: https://wordpress.comAutomattic Website: https://automattic.comBen Sailer on Linkedin: https://www.linkedin.com/in/ben-sailer/************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Dre de Vera, SaaS SEO Leader & Producer of the SEO Video Show, and discussed enterprise SEO.************************Here’s what we’re covering:Google’s Helpful Content update. Brand searches for companies with increased recognition.SEO for enterprise vs. SEO for smaller websites.How to hire SEOs.Is there a future for SEO professionals?Dre’s biggest learnings from managing a website in different languages.Dre’s approach on branded search from an organic search and a paid search standpoint.Brand bidding optimization.************************Useful Links:Dre on Linkedin: https://www.linkedin.com/in/dredevera/Dre on Twitter: https://twitter.com/paulandreSEO Video Show on YouTube: https://www.youtube.com/@SEOVideoShowSEO Video Show's Website: https://seo.video************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Federico Jorge, Founder at Stack Against, and discussed comparison pages and more. ************************Here’s what we’re covering:What are comparison pages, and why are they important for SaaS companies?When should you create comparison pages?Why do SaaS buyers search for competitor terms online?The elements of a successful comparison page.The most common mistakes SaaS companies make regarding their comparison pages.Where should comparison pages live on a SaaS website?Comparison pages that don’t include your brand and 3-way comparison pages.The role of review and affiliate sites like G2 and Capterra in the SaaS buyer journey.Federico’s thoughts on the future of marketing for SaaS companies.Being unbiased when creating comparison pages.************************Useful Links:Stack Against’s website: https://stackagainst.comFederico on LinkedIn: https://www.linkedin.com/in/federicojorge/************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Jess Cook, VP of Brand & Content at Marpipe, and discussed using the voice of the customer for content marketing. ************************Here’s what we’re covering:Content strategy at Marpipe.Marpipe’s case studies.Marpipe’s creative testing guide.Creating content for a search audience.************************Useful Links:Marpipe’s website: https://www.marpipe.comJess on Linkedin:https://www.linkedin.com/in/jesscook-contentmarketing/ROAS calculator: https://www.marpipe.com/roas-calculatorCreative testing guide: https://www.marpipe.com/the-definitive-guide-to-modern-creative-testingMarpipe’s case studies and use cases: https://www.marpipe.com/case-studiesResting Ad Face on Apple Podcasts:https://podcasts.apple.com/us/podcast/resting-ad-face/id1634056649Resting Ad Face on YouTube: https://www.youtube.com/playlist?list=PLEebJ8GiKKhM9p4ALCEZhWauhrmNo42ld************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed  Bronwyn Kienapple, Director of Content Marketing at PolicyMe, and discussed E-A-T & more.************************Here’s what we’re covering:Operating at a traditional industry.PolicyMe’s way of demonstrating E-A-T with their content.Getting peer reviews at scale.Bronwyn’s approach to content creation.PolicyMe reviews’ page.Сontent auditing and updating.How to find, qualify and retain good content writers? Bronwyn’s advise on hiring and working with agencies.************************Useful Links:PolicyMe’s Website: https://www.policyme.comPolicyMe’s Blog: https://www.policyme.com/blogBronwyn on Linkedin: https://www.linkedin.com/in/bkienapple/?originalSubdomain=ca************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!