In this episode of The SaaS SEO Show, we’ve interviewed  Ziv Gidron, Senior Content Marketing Manager at Guesty, and discussed how to create content with empathy and many more.************************Here’s what we’re covering:Platform-specific vs. platform-agnostic content.Content ideation at Guesty.Content promotion at Guesty.Building and growing successful content teams.The future of content marketing.************************Useful Links:Guesty's Website: https://www.guesty.comZiv on LinkedIn: https://www.linkedin.com/in/ziv-gidron/?originalSubdomain=il************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Phoebe Noce, Director of Content Marketing at Knotch, and discussed content marketing attribution.************************Here’s what we’re covering:What’s wrong with content marketing attribution nowadays?The benefits of having a granular view of content marketing performance.Should you remove or add friction for your product?Identifying the most impactful customer lifecycle journeys.How should companies approach KPI tracking?************************Useful Links:Knotch's Website: https://knotch.comPhoebe on LinkedIn: https://www.linkedin.com/in/phoebenoce/************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Levi Olmstead, Associate Director of Content at Whatfix, and discussed Content Strategy and more.************************Here’s what we’re covering:Levi’s work at G2: Acquiring more than 5K referring domains in less than two years.Levi’s learnings about content strategy from working at G2.How does Levi approach content strategy nowadays at Whatfix?The importance of UX design when it comes to content and SEO.CTA mapping and placement.The future of content marketing and SEO for SaaS companies.************************Useful Links:Levi on LinkedIn: https://www.linkedin.com/in/leviolmstead/WhatFix’s website: https://whatfix.comWhatFix's blog: https://whatfix.com/blog/Levi's Personal Website: https://leviolmstead.com************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Filipe Santos, Ex-Global Director of SEO at Toptal, UiPath & Shutterstock, and discussed Enterprise SEO and many more.************************Here’s what we’re covering:The pros and cons of website acquisitions for SaaS companies.The difference between internationalization and localization.What do public and private enterprise companies look for when evaluating vendors?How to use forecasting when launching new content and SEO initiatives.What does the future of SaaS SEO look like?************************Useful Links:Filipe on LinkedIn: https://www.linkedin.com/in/filipe-santos-seo/TopTal’s website: https://www.toptal.com************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Nathan Ellering, Head of Marketing at CoSchedule, and discussed topical authority and many more.************************Here’s what we’re covering:Where do most marketing campaigns fail?What are elements of successful marketing campaigns?Customer research.CoSchedule’s content strategy.Updating the Marketing Strategy topic cluster.************************Useful Links:CoSchedule’s website: https://coschedule.comNathan on Linkedin: https://www.linkedin.com/in/nathanellering/Marketing Strategy Report: https://coschedule.com/marketing-statisticsMarketing Strategy Topic Cluster: https://coschedule.com/marketing-strategyMarketing Ideas Topic Cluster: https://coschedule.com/marketing-ideasWebsite Copywriting Guide on CoSchedule's Blog: https://coschedule.com/blog/website-copywriting-template************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Jakub Rudnik, Head of Content at Scribe, and discussed how to grow from 0 to 10K organic visits in 3,5 months.************************Here’s what we’re covering:Content marketing for a new category.Insights from acquiring more than 5K referring domains in less than two years while at G2.Characteristics of a good content marketer.Scribe's Explore section.What do SaaS companies miss when it comes to content and SEO?************************Useful Links:Jakub on Linkedin: https://www.linkedin.com/in/jakubrudnik/Scribe's Website: https://scribehow.comScribe's Explore Section: https://scribehow.com/explore************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Eric Hoover, Director of SEO at Jellyfish, and discussed helpful content and more.************************Here’s what we’re covering:Adopting with changes on SEO.Key learnings about content and SEO.Do SEO professionals have a future? Launching new SEO initiatives.Choosing the right vendor.************************Useful Links:Eric on Linkedin: https://www.linkedin.com/in/ericmh/Eric's Personal Website: https://www.erichooverdigital.com************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Edward Ford, Demand Gen Director at Supermetrics, and discussed demand gen and more.************************Here’s what we’re covering:Benefits of working at an agency.Demand generation vs Lead generation.Maintaining a high quality when it comes to content.Supermetrics’ use cases.How important is SEO in Supermetrics’ content strategy?************************Useful Links:Supermetrics' Website: https://supermetrics.comContent Audit Blog Post: https://supermetrics.com/blog/seo-content-auditWorkvivo’s eBook: https://www.workvivo.com/hr-breakdown/Supermetrics on LinkedIn: https://www.linkedin.com/company/supermetricsEdward on Linkedin: https://fi.linkedin.com/in/fordedward************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Natalie Marcotullio, Head of Growth at Navattic, and discussed how to 2x your dwell time.************************Here’s what we’re covering:Why do companies need more interactive content nowadays? How is interactive content different from screencasts or something like Scribe?Examples of interactive content.Why increasing your blog’s dwell time is important?Use cases outside SaaS companies.************************Useful Links:Navattic’s Website: https://www.navattic.comRamp’s Interactive Product Demo: https://ramp.com/explore-product/get-startedDooly’s Interactive Product Demo: https://www.dooly.ai/product/pipeline/Navattic’s Blog Post: https://www.navattic.com/blog/website-trends-jason-oakleyNavattic on LinkedIn: https://www.linkedin.com/company/navattic/Natalie on LinkedIn: https://www.linkedin.com/in/natalie-marcotullio/************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Dan Levy, Director of Content and Corporate Messaging at Ada, and discussed Brand-led SEO and many more.************************Here’s what we’re covering:What are brand interactions?Maintaining brand consistency as you grow.What are the elements of a successful corporate messaging and positioning strategy?SaaS companies acquiring, maintaining and growing media outlets. Content for a search audience************************Useful Links:Ada's website: https://www.ada.cxDan on LinkedIn: https://www.linkedin.com/in/danjlevy/?originalSubdomain=caDan's personal website: https://danjlevy.com************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!