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The SaaS SEO Show

Latest episodes

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Aug 30, 2022 • 49min

Category Creation with Thomas Igou, Head of Content at GetAccept (#41)

In this episode of The SaaS SEO Show, we’ve interviewed Thomas Igou, Head of Content at GetAccept, and discussed category creation and many more.************************Here’s what we’re covering:How to create a new category?  The business impact of creating a new category.Should you rely solely on SEO for your content marketing?Content strategy, content promotion and localization at GetAccept.************************Useful Links:Thomas on Linkedin: https://www.linkedin.com/in/thomGetAccept’s website: https://www.getaccept.comGetAccept’s Digital Sales Room Learning Hub: https://www.getaccept.com/digital-sales-roomDigital Sales Room Category on G2: https://www.g2.com/categories/digital-sales-room************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
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Aug 23, 2022 • 37min

Content for a New Category with Bridget Poetker, Director of Content & Brand at Postal.io (#40)

In this episode of The SaaS SEO Show, we’ve interviewed Bridget Poetker, Director of Content & Brand at Postal.io, and discussed content and SEO for a new category & more.************************Here’s what we’re covering:What is offline marketing automation and why we should care about it?Ideal mix of content types and formats for an effective content marketing strategy.How does Postal approach content targeting search engine users (AKA SEO content)?The power of case studies.************************Useful Links:Bridget on LinkedIn: https://www.linkedin.com/in/bridgetpoetker/Bridget on Twitter: https://twitter.com/bridgetpoetkurrPostal's website: https://www.postal.ioSelf control & cheese https://selfcontrolandcheese.com************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
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Aug 9, 2022 • 43min

SEO vs. CRO & More with Edvinas Pozniakas, On-site SEO Team Lead at NordVPN (#39)

In this episode of The SaaS SEO Show, we’ve interviewed Edvinas Pozniakas, On-site SEO Team Lead at NordVPN, and discussed SEO vs. CRO & more.************************Here’s what we’re covering:International SEOWhich one should come first? SEO or CRO?The impact of brand on SEOIntegrating the product’s capabilities into the landing pages.************************Useful Links:NordVPN’s website: https://nordvpn.com/ru/Edvinas on LinkedIn: https://www.linkedin.com/in/edvinas-pozniakas/?originalSubdomain=lt************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
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Aug 2, 2022 • 52min

Enterprise SEO with Fabrizio Ballarini, Head of Organic Growth at Wise (#38)

In this episode of The SaaS SEO Show, we’ve interviewed Fabrizio Ballarini, Head of Organic Growth at Wise, and discussed Enterprise SEO and many more.************************Here’s what we’re covering:What is Wise (formerly TransferWise)? Acquiring customers at scale.How does Wise evaluate new SEO initiatives?Localizing Wise's website.************************Useful Links:Fabrizio on Twitter: https://twitter.com/pechnetFabrizio on LinkedIn: https://twitter.com/pechnetWise's website: https://wise.com************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
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Jul 26, 2022 • 36min

From 0 to 1M Monthly Organic Visits with Jeremy Galante, SEO Lead at ClickUp (#37)

In this episode of The SaaS SEO Show, we’ve interviewed Jeremy Galante, SEO Lead at ClickUp, and discussed how to grow from 0 to 1M monthly organic visits and many more.************************Here’s what we’re covering:What is ClickUp? Who is using the product?What are the determining factors of growing the search traffic to over 1 million monthly visitors?Feature pages vs. list posts for "software" keywords.Targeting different intents with different pages.************************Useful Links:Jeremy on LinkedIn: https://www.linkedin.com/in/jagalante/Jeremy on Twitter: https://twitter.com/jeremygalante_Jeremy's personal website: https://jeremygalante.ioClickUp's website: https://clickup.comSEO Project Management – 8 Tips to Optimize your Workflow [with Templates]: https://clickup.com/blog/seo-project-management/************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
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Jul 5, 2022 • 42min

Building a Knowledge Graph with Beatrice Gamba, SEO Strategist at WordLift (#36)

In this episode of The SaaS SEO Show, we’ve interviewed Beatrice Gamba, SEO Strategist at WordLift, and discussed building a knowledge graph.************************Here’s what we’re covering:What is WordLift? Who is using the product?What is a knowledge graph?What are the elements of a semantic SEO strategy?What is keyword clustering? Where do embeddings come into play?************************Useful Links:WordLift's website: https://wordlift.io************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
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Jun 28, 2022 • 37min

Structured Data for SaaS Companies with Martha van Berkel, CEO at SchemaApp (#35)

In this episode of The SaaS SEO Show, we’ve interviewed Martha van Berkel, CEO at SchemaApp, and discussed structured data for SaaS companies.************************Here’s what we’re covering:What is SchemaApp? Who’s using the product? What is structured data, and why is it important? Should SaaS companies have a strategy around structured data? How to measure the business impact of structured data?************************Useful Links:Schema App’s website: https://www.schemaapp.comSchema App on LinkedIn: https://www.linkedin.com/company/schemaapp/ Martha van Berkel on LinkedIn: https://www.linkedin.com/in/martha-van-berkel/ ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
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Jun 21, 2022 • 43min

Brand SERP Optimization with Jason Barnard, Brand SERP Guy at Kalicube (#34)

In this episode of The SaaS SEO Show, we’ve interviewed Jason Barnard, Brand SERP Guy at Kalicube, and discussed brand SERP optimization.************************Here’s what we’re covering:Can Google associate you with certain entities?What is brand SERP optimization and why is it important?Managing your knowledge panel without schema markup.How digital PR can help brands perform better organically?************************Useful Links:Jason on Twitter: https://twitter.com/jasonmbarnardJason on Linkedin: https://www.linkedin.com/in/jasonmbarnard/?locale=fr_FRJason's personal website: https://jasonbarnard.comKalicube’s website: https://kalicube.com************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
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Jun 14, 2022 • 34min

Product Data & Content Strategy with Kirsty Finlayson, Head of Marketing at Chameleon (#33)

In this episode of The SaaS SEO Show, we’ve interviewed Kirsty Finlayson, Head of Marketing at Chameleon, and discussed product data & content strategy.************************Here’s what we’re covering:What is Chameleon? Who is using the product?Using product analytics data to inform your content strategyComing up with keyword ideasThe importance of content briefing************************Useful Links:Kirsty on Linkedin: https://www.linkedin.com/in/kirstyfin/Chameleon's website: https://www.chameleon.ioChameleon's blog: https://www.chameleon.io/blog************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
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Jun 7, 2022 • 42min

Handling Dual Meanings in Search & More with Regan McGregor, Senior Growth Marketing Manager at Vervoe (#32)

In this episode of The SaaS SEO Show, we’ve interviewed Regan McGregor, Senior Growth Marketing Manager at Vervoe, and discussed how to handle dual meanings in search plus many more interesting topics.************************Here’s what we’re covering:What is Vervoe? Who’s using the product?How does Regan handle dual meanings and interpretations in search?How to make your content more inclusive.Using different touch-points to turn users into customers.************************Useful Links:Regan on Linkedin: https://www.linkedin.com/in/regan-mcgregor-au/?originalSubdomain=auVervoe’s website: https://vervoe.com************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

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