
The SaaS SEO Show
The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn and get inspired by them, and we hope you do too.
Latest episodes

May 31, 2022 • 42min
Building a SaaS Marketing Engine Without SEO with Rand Fishkin, Co-founder & CEO @ SparkToro (#31)
In this episode of The SaaS SEO Show, we’ve interviewed Rand Fishkin, Co-founder & CEO @ SparkToro, and discussed how to build a SaaS Marketing Engine Without SEO.************************Here’s what we’re covering:What is SparkToro? Who is the typical user of the tool?How early-stage SaaS companies should think about marketingHow do you define your audience?************************Useful Links:Rand on Twitter: https://twitter.com/randfishRand on Linkedin: https://www.linkedin.com/in/randfishkin/SparkToro’s website: https://sparktoro.comRand’s book: Lost and Founder. A Painfully Honest Field Guide to the Startup World: https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup/dp/0735213321************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

May 24, 2022 • 41min
Growing an International SEO Team with Alexander Rehnborg, Head of SEO at GetResponse (#30)
In this episode of The SaaS SEO Show, we’ve interviewed Alexander Rehnborg, Head of SEO at GetResponse, and discussed how to grow and manage an International SEO Team.************************Here’s what we’re covering:Content and SEO for a suite of productsManaging people who work remotelyDealing with bureaucracy in a growing organization************************Useful Links:Alexander on LinkedIn: https://www.linkedin.com/in/alexanderrehnborg/?originalSubdomain=plGetResponce’s website: https://www.getresponse.com************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

May 17, 2022 • 44min
Growth Sprints & More with Brendan Hufford, Founder at Growth Sprints (#29)
In this episode of The SaaS SEO Show, we’ve interviewed Brendan Hufford, Founder at Growth Sprints, and discussed content and SEO for SaaS companies.************************Here’s what we’re covering:Whether every SaaS company has to invest in SEOBrendan’s opinion about the future of SaaS companiesWhat can companies do to fight back against commoditization************************Useful Links:Brendan on LinkedIn: https://www.linkedin.com/in/brendanhuffordGrowth Sprints’ website: https://growthsprints.coBook: Product-Led Onboarding: How to Turn New Users Into Lifelong Customers by Ramli Johnhttps://www.amazon.com/Product-Led-Onboarding-Users-Lifelong-Customers/dp/1777717701************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

May 10, 2022 • 43min
From 0 to 100K Monthly Organic Visits with Nick Dimitriou, Head of Growth at Moosend (#28)
In this episode of The SaaS SEO Show, we’ve interviewed Nick Dimitriou, Head of Growth at Moosend, and discussed how to scale from 0 to 100K monthly organic visits.************************Here’s what we’re covering:How big brands dominate organic search resultsHow to target customers with bigger email listshow to get links back to pages that aren’t as linkable************************Useful Links:Nick on LinkedIn: https://gr.linkedin.com/in/nikolaos-dimitriouMoosend's website: https://moosend.com************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

May 3, 2022 • 49min
Marketing Like a Media Company with Corey Haines, Founder at Swipe Files (#27)
In this episode of The SaaS SEO Show, we’ve interviewed Corey Haines, Founder at Swipe Files, and discussed how to do marketing like a media company.************************Here’s what we’re covering:How to identify the channels that can get you to $1M ARRBuilding a media company from the ground upHow to do marketing like a media company************************Useful Links:Corey on Twitter: https://twitter.com/coreyhainescoSwipe Files: https://www.swipefiles.comSwipe Well: https://www.swipewell.appCorey’s Personal Website: https://www.coreyhaines.co************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

Apr 26, 2022 • 39min
PLG vs Top-down with John-Henry Scherck, Owner at Growth Plays (#26)
In this episode of The SaaS SEO Show, we’ve interviewed John-Henry Scherck, Owner at Growth Plays, and discussed content marketing and SEO for SaaS companies.************************Here’s what we’re covering:How to measure content performanceGoing after keywords with mixed search intentWhether SaaS companies should feature the product in every post************************Useful Links:John - Henry on Linkedin: https://www.linkedin.com/in/jhtscherck/Growth Plays LLC: https://growthplays.com/************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

Apr 19, 2022 • 45min
From 0 to 2.5M Monthly Organic Visits with Dimitris Drakatos, SEO & ASO Lead at Peanut (#25)
In this episode of The SaaS SEO Show, we’ve interviewed Dimitris Drakatos, SEO & ASO Lead at Peanut, and discussed how he helped Peanut get from 0 to 2.5M monthly organic visits in 12 months.************************Here’s what we’re covering:How to establish trust in YMYL categoriesHow Dimitris chooses keywords for PeanutThe future of SEO************************Useful Links:Dimitris on Linkedin: https://www.linkedin.com/in/dimitrisdrakatos/Peanut: peanut-app.io/************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

Apr 12, 2022 • 45min
Content Intelligence & More with Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse (#24)
In this episode of The SaaS SEO Show, we’ve interviewed Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, and discussed content intelligence and optimization.************************Here’s what we’re covering:How a new company should approach its content strategyWhat content optimization isMoral obligations of content optimization tools************************Useful Links:Jeff on Linkedin: https://www.linkedin.com/in/jeffcoyle/MarketMuse: https://www.marketmuse.com************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

Apr 5, 2022 • 47min
Brand Value, Information Gap & More with Koray, Owner of Holistic SEO & Digital (#23)
In this episode of The SaaS SEO Show, we’ve interviewed Koray Tuğberk GÜBÜR, and discussed brand values, information gaps & more.************************Here’s what we’re covering:What the information gap is and how to close itHow to identify which topics to cover for topical relevanceWhether publishing frequency plays a role in seeing great results************************Useful Links:Koray on Linkedin: https://www.linkedin.com/in/koray-tugberk-gubur/Holistic SEO: https://www.holisticseo.digital/************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

Mar 29, 2022 • 39min
SEO the Easy Way with Nick Jordan, Founder at Workello.com (#22)
In this episode of The SaaS SEO Show, we’ve interviewed Nick Jordan, Founder at Workello.com, and discussed hiring content writers and optimizing content.************************Here’s what we’re covering:What UX metrics does Google take into accountWhen to stop creating and start maintaining contentKey takeaways from building content writing teams************************Useful Links:Nick on Linkedin: https://www.linkedin.com/in/nickfromseattle/Workello: https://workello.com************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!