Content Marketing Attribution with Phoebe Noce, Director of Content Marketing at Knotch (#50)

In this episode of The SaaS SEO Show, we’ve interviewed Phoebe Noce, Director of Content Marketing at Knotch, and discussed content marketing attribution.

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Here’s what we’re covering:

• What’s wrong with content marketing attribution nowadays?
• The benefits of having a granular view of content marketing performance.
• Should you remove or add friction for your product?
• Identifying the most impactful customer lifecycle journeys.
• How should companies approach KPI tracking?

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Useful Links:

• Knotch's Website: https://knotch.com
• Phoebe on LinkedIn: https://www.linkedin.com/in/phoebenoce/

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Stay Tuned:

► Website: https://minuttia.com/ 

► LinkedIn: https://bit.ly/2DHaJNr 

► YouTube: https://bit.ly/2BZJmhb

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This episode is brought to you by Minuttia and is sponsored by Ahrefs.

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