Comparison Pages with Federico Jorge, Founder at Stack Against (#54)

In this episode of The SaaS SEO Show, we’ve interviewed Federico Jorge, Founder at Stack Against, and discussed comparison pages and more. 

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Here’s what we’re covering:

• What are comparison pages, and why are they important for SaaS companies?
• When should you create comparison pages?
• Why do SaaS buyers search for competitor terms online?
• The elements of a successful comparison page.
• The most common mistakes SaaS companies make regarding their comparison pages.
• Where should comparison pages live on a SaaS website?
• Comparison pages that don’t include your brand and 3-way comparison pages.
• The role of review and affiliate sites like G2 and Capterra in the SaaS buyer journey.
• Federico’s thoughts on the future of marketing for SaaS companies.
• Being unbiased when creating comparison pages.

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Useful Links:

• Stack Against’s website: https://stackagainst.com
• Federico on LinkedIn: https://www.linkedin.com/in/federicojorge/

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Stay Tuned:

► Website: https://minuttia.com/ 

► LinkedIn: https://bit.ly/2DHaJNr 

► YouTube: https://bit.ly/2BZJmhb

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This episode is brought to you by Minuttia and is sponsored by Ahrefs.

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