Travel Tech SEO with Andriy Terentyev, SEO Lead at Kiwi.com (#59)

In this episode of The SaaS SEO Show, we’ve interviewed Andriy Terentyev, SEO Lead at Kiwi.com, and discussed travel tech SEO and more.

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Here’s what we’re covering:

• What is Kiwi.com? Who gets the most out of the service? Kiwi's typical customer lifecycle journey.
• The main elements of Kiwi’s SEO success.
• The role of UX in organic search performance.
• Branded vs. non-branded searches.
• Getting and maintaining visibility for competitive keywords. 
• The role of content in Kiwi’s organic growth.
• Andriy’s thoughts on crawl budget optimization.
• Andriy’s thoughts on conducting content audits.
• Translation and localization on Kiwi.com’s website.
• Using paid search insights to inform organic search strategies.
• Andriy’s thoughts on the future of SEO.

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Useful Links:

• Andriy on LinkedIn: https://www.linkedin.com/in/terentyev/

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Stay Tuned:

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This episode is brought to you by Minuttia and is sponsored by Ahrefs.

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