Using Voice of the Customer for Content & SEO with Ben Sailer, Director of Inbound Marketing at Automattic (#56)

In this episode of The SaaS SEO Show, we’ve interviewed Ben Sailer, Director of Inbound Marketing at Automattic, and discussed using voice of the customer for content & SEO.

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Here’s what we’re covering:

• The WordPress.com of today. 
• How to communicate product and company changes through content? 
• The main elements of WordPress’s inbound marketing strategy. 
• Getting visability for non-branded terms.
• The SEO challenges from running inbound marketing for big websites. 
• Is there room for new websites and more content? 

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Useful Links:

• WordPress.com Website: https://wordpress.com
• Automattic Website: https://automattic.com
• Ben Sailer on Linkedin: https://www.linkedin.com/in/ben-sailer/

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Stay Tuned:

► Website: https://minuttia.com/ 

► LinkedIn: https://bit.ly/2DHaJNr 

► YouTube: https://bit.ly/2BZJmhb

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This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!