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The SaaS SEO Show

Using Voice of the Customer for Content & SEO with Ben Sailer, Director of Inbound Marketing at Automattic (#56)

Dec 13, 2022
01:07:22

In this episode of The SaaS SEO Show, we’ve interviewed Ben Sailer, Director of Inbound Marketing at Automattic, and discussed using voice of the customer for content & SEO.

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Here’s what we’re covering:

  • The WordPress.com of today. 
  • How to communicate product and company changes through content? 
  • The main elements of WordPress’s inbound marketing strategy. 
  • Getting visability for non-branded terms.
  • The SEO challenges from running inbound marketing for big websites. 
  • Is there room for new websites and more content? 


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Useful Links:

  • WordPress.com Website: https://wordpress.com
  • Automattic Website: https://automattic.com
  • Ben Sailer on Linkedin: https://www.linkedin.com/in/ben-sailer/


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Stay Tuned:


► Website: https://minuttia.com/ 


► LinkedIn: https://bit.ly/2DHaJNr 


► YouTube: https://bit.ly/2BZJmhb


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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.


This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

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