
The SaaS SEO Show
Leadfeeder's Content Strategy with Romana Hoekstra, Content Marketing Lead at Leadfeeder (#58)
Jan 3, 2023
40:03
In this episode of The SaaS SEO Show, we’ve interviewed Romana Hoekstra, Content Marketing Lead at Leadfeeder, and discussed content strategy, promoting and distributing content, content creation and many more.
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Here’s what we’re covering:
- What is Leadfeeder? Who’s using the product and gets the most value?
- Content strategy at Leadfeeder.
- Keyword research and keyword selection at Leadfeeder.
- Keyword prioritization.
- Content creation process at Leadfeeder.
- Demonstrating expertise and trustworthiness in your content.
- Insights and learnings from using HARO for link building and digital PR.
- Promoting and distributing content at Leadfeeder.
- Elements of a successful content marketing team.
- Romana's advice to people who lead content marketing teams.
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Useful Links:
- Romana on LinkedIn: https://www.linkedin.com/in/romana-hoekstra/?originalSubdomain=nl
- LeadFeeder’s website: https://www.leadfeeder.com
- Best web analytics tools for 2023: https://www.leadfeeder.com/blog/website-analytics-tools/
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Stay Tuned:
► Website: https://minuttia.com/
► LinkedIn: https://bit.ly/2DHaJNr
► YouTube: https://bit.ly/2BZJmhb
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This episode is brought to you by Minuttia and is sponsored by Ahrefs.
Visit ahrefs.com/awt and sign up for free!
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