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The SaaS SEO Show

Leadfeeder's Content Strategy with Romana Hoekstra, Content Marketing Lead at Leadfeeder (#58)

Jan 3, 2023
40:03

In this episode of The SaaS SEO Show, we’ve interviewed Romana Hoekstra, Content Marketing Lead at Leadfeeder, and discussed content strategy, promoting and distributing content, content creation and many more.

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Here’s what we’re covering:

  • What is Leadfeeder? Who’s using the product and gets the most value?
  • Content strategy at Leadfeeder.
  • Keyword research and keyword selection at Leadfeeder.
  • Keyword prioritization.
  • Content creation process at Leadfeeder.
  • Demonstrating expertise and trustworthiness in your content.
  • Insights and learnings from using HARO for link building and digital PR.
  • Promoting and distributing content at Leadfeeder.
  • Elements of a successful content marketing team.
  • Romana's advice to people who lead content marketing teams.


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Useful Links:

  • Romana on LinkedIn: https://www.linkedin.com/in/romana-hoekstra/?originalSubdomain=nl
  • LeadFeeder’s website: https://www.leadfeeder.com
  • Best web analytics tools for 2023: https://www.leadfeeder.com/blog/website-analytics-tools/


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Stay Tuned:


► Website: https://minuttia.com/ 


► LinkedIn: https://bit.ly/2DHaJNr 


► YouTube: https://bit.ly/2BZJmhb


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This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

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