In this episode of The SaaS SEO Show, we’ve interviewed Laetitia Woue, Director of Content & Organic Growth at Red Points, and discussed advanced keyword research and more.

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Here’s what we’re covering:

• What is Red Points? Who’s using the product and gets the most value?
• Content strategy at Red Points.
• The balance between content written for SEO and original content.
• Creating content for new product features.
• Red Point’s blog navigation.
• Using search intent modifiers (e.g., report, fake, protection) for keyword research.
• Content audit process at Red Points.
• Laetitia’s thoughts on content length.
• Laetitia’s tips on finding writers with specialized knowledge.
• Content promotion and link building process at Red Points.
• Laetitia’s advice to people who want to achieve similar results.

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Useful Links:

• Laetitia on Linkedin: https://www.linkedin.com/in/laetitia-woué-99170b83/
• Red Points website: https://www.redpoints.com
• Red Points Blog: https://www.redpoints.com/blog/
• Book: Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound https://www.amazon.com/Inbound-PR-Agencys-Transforming-Business/dp/1119462215

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Stay Tuned:

► Website: https://minuttia.com/ 

► LinkedIn: https://bit.ly/2DHaJNr 

► YouTube: https://bit.ly/2BZJmhb

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This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!