Advanced Keyword Research & More with Laetitia Woue, Director of Content & Organic Growth at Red Points (#57)

What is Red Points? Who’s using the product and gets the most value?

Content strategy at Red Points.

The balance between content written for SEO and original content.

Creating content for new product features.

Red Point’s blog navigation.

Using search intent modifiers (e.g., report, fake, protection) for keyword research.

Content audit process at Red Points.

Laetitia’s thoughts on content length.

Laetitia’s tips on finding writers with specialized knowledge.

Content promotion and link building process at Red Points.

Laetitia’s advice to people who want to achieve similar results.