

Icons of Real Estate Podcast
Tomás Fonseca
ICONS of Real Estate Podcast is the go-to source of inspiration for real estate professionals who want to be inspired, take action and grow their business. Tune in for the latest insights in real estate, entrepreneurship, mindset and more.
We also run the #1 Real Estate Podcast Network, helping real estate professionals build their brand through podcasting. Check out our website to see how we can help you grow!
Apply to be on the show:
https://iconsofrealestate.com/podcastnetwork/icons
Explore our network:
https://hub.iconsofrealestate.com/
Find out more:
iconsofrealestate.com
We also run the #1 Real Estate Podcast Network, helping real estate professionals build their brand through podcasting. Check out our website to see how we can help you grow!
Apply to be on the show:
https://iconsofrealestate.com/podcastnetwork/icons
Explore our network:
https://hub.iconsofrealestate.com/
Find out more:
iconsofrealestate.com
Episodes
Mentioned books

May 10, 2022 • 45min
Bridging Spirituality and Performance with David Binns - Episode 21
Joining us today is our guest David Binns. He is a 14-year veteran in the real estate industry from Toronto, Canada. David is the Founder & Chief Agent Attraction Strategist, Recruitment Consulting, Team Leader & Sr. Sales Representative at The Binns Group powered by EXP Realty. His work focuses on helping real estate brokers attract the right agents using their Agent Attraction Accelerator system.
David's extensive real estate background began in 2006. Now serving Toronto and surrounding markets David has built the BINNS Group into one of the cities top performing real estate teams. His experience proves to provide him with an unwavering edge in residential real estate. David exploded into the market and his hard work mixed with his marketing background and customer service expertise shows through his results.
Today he talks to us about seeking self-awareness, putting yourself first, wellness, and bridging spirituality with performance. Definitely, a must-see episode. Check it out!
Highlights of the Episode:
00:42 - Guest intro and background : David Binns
01:40 - David's real estate journey
05:30 - Things David changed to attain self awareness
06:09 - Everybody else comes first
06:39 - David puts himself first
10:01 - Take the time to take care of you
10:50 - David’s business plan for the last six years
18:48 - Focus on recruitment: brings satisfaction or something that David is good at
21:52 - Content Marketing without social media
24:27 - You’re not the best
26:08 - Prospecting channels that gets high response rates, appointment rates, and conversion rates
27:06 - Three fundamental principles: relationship, intimacy, and connection
31:19 - How does one bridge spirituality with performance
33:54 - Other advice
38:23 - A quick little story
Connecting with the Guest:
Website: https://www.binnsgroup.com/
https://agentattractionaccelerator.com/home52180183
Instagram: https://www.instagram.com/david.binns/?hl=en
Linkedin: https://www.linkedin.com/in/david-binns-86ab221/?originalSubdomain=ca
Facebook: https://www.facebook.com/officialdavidbinns/
https://www.facebook.com/DavidBinnsRealEstate/
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/
#eXp
#selfcare
#growth

May 5, 2022 • 37min
Leveraging Your Network and Referrals with Dayton Schrader - Episode 20
In today’s episode we talk to Dayton Schrader, Broker Associate, real estate coach at core training and Team Leader at the Schrader Group powered by eXp Realty. Dayton earned his Texas Real Estate License in 1982, Broker License in 1984, and in 1995, he made the commitment to work “By Referral Only”. Consequently, The Schrader Group works even harder to gain client’s trust. The Schrader Group offers their clients excellent service so that they will use them again and refer others with confidence, knowing that their friends and loved ones are getting the best service and counsel. Dayton has had the honor and pleasure of helping thousands of families buy and sell homes. Many of those have been a family member or friend of another client.
Today he talks about his real estate journey, why he moved to eXp, and adapting to a new brokerage. He also shares insights into why he chose to work by referral only, and how to scale referrals.
Highlights of the Episode:
00:42 - Guest intro and background : Dayton Schrader
01:20 - Dayton’s real estate journey
04:36 - What influenced people’s migration to San Antonio
06:23 - The process of moving to eXp
09:56 - How the Schrader Group adapted to a new brokerage
13:12 - Why Dayton chose to work by referral only
17:48 - Advice on how to scale referrals
21:39 - How to approach referral partners
27:36 - What Dayton talks about in his coaching
29:22 - Dayton’s numbers this year
31:35 - Other goals Dayton wants to achieve
33:53 - Areas Dayton feels he needs to improve and what he’s doing about it
Notable Quotes:
“It’s gonna take years to cultivate a database” - Dayton Schrader
“Earn those referrals. You definitely have to earn them, they’re not gonna be given to you” - Dayton Schrader
“There are no guarantees, no contracts with anybody so you’re only as good as your last deal” - Dayton Schrader
Connecting with the Guest:
Website: https://theschradergroup.com/
Instagram: https://www.instagram.com/theschradergroup/?hl=en
Linkedin: https://www.linkedin.com/in/daytonschrader/
Twitter: https://twitter.com/schradergroup
Facebook: https://www.facebook.com/DaytonSchrader
https://www.facebook.com/TheSchraderGroup/
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/
#eXp
#partners
#referral

May 3, 2022 • 37min
Create Your Own Personal Brand with Bryan Casella - Episode 19
Our guest for today is Bryan Casella. Bryan is a real estate agent and businessman, He Leads Team BC real estate powered by eXp realty. He’s a top producing agent, a strong sales professional and an in demand coach. You can also catch him on his podcast “Supreme Being” with over 300K yearly downloads while his youtube channel has almost 200k subscribers
After being stripped away from his basketball career because of his injuries, Bryan realized he had to make a big change. After almost two years in South America, he came back to the US around 2011 and decided to get into business. After doing some research, he ended up in real estate because according to him, “it made a lot of sense to me.”
Join us as he talks about his real estate journey and the role of social media in the growth of his business. He also shares the importance of creating your own personal brand which allows him to stay competitive, and some effective strategies to grab and hold attention. You definitely do not want to miss this episode.
Highlights of the Episode:
00:40 - Guest intro and background: Bryan Casella
01:37 - Bryan’s real estate journey
03:58 - Bryan’s basketball career
04:47 - Previous jobs
06:33 - Why eXp?
08:41 - Production or agent attraction?
10:19 - The start of Bryan creating a name for himself
12:35 - How to start creating your own personal brand
15:13 - Bryan’s most effective way to grab and hold attention
19:03 - Training, mentorship, and coaching
22:09 - “The Supreme Being” podcast
28:20 - The power of handicapping yourself
30:15 - Bryan’s goals for himself and Team BC
33:23 - Areas Bryan thinks he needs to improve and what he’s doing about it
Connecting with the Guest:
Website: https://www.bryancasella.com/
Instagram:https://www.instagram.com/bryancasella/
Linkedin: https://www.linkedin.com/in/reneesellshttps://www.linkedin.com/in/bryan-casella-0396561b
Linktree: https://linktr.ee/bryancasella
Twitter: https://twitter.com/bryancaseiia
Facebook: https://www.facebook.com/BryanCasellaBC/
Youtube: https://www.youtube.com/c/BryanArgentina/about
Podcast: “Supreme Being” - https://podcasts.apple.com/us/podcast/supreme-being/id1201570676
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/
#eXp
#communication
#DoIt

Apr 26, 2022 • 26min
The Power of Content Creation and Video Marketing with Jordan Suber - Episode 18
In today’s episode, we have the king of marketing himself, Jordan Suber. An enthusiastic realtor, he focuses on generating and creating content to increase product and brand awareness. Jordan has been living in Austin, Texas for nearly 7 years now, and has been passionate about real estate for as long as he can remember. He joined EXP because he saw the value that they had for the community, and the family-like teamwork they exhibit. Prior to working in real estate, he has been doing marketing for 10 years and then specialized in marketing for real estate the past 5 years helping realtors and investors get more leads, and sell homes at record speeds which got him the title of, The Marketing King.
His huge passion for real estate comes from when he was homeless off-and-on from 12-18 and this made him realized just how important homes and what it can mean to someone, so now one of his mission is to help others find their dream home or investment so they can live the life that they deserve.When he isn't directly in real estate (which is virtually never) you can find him writing his next books, and so far has published two 5-star books. Public speaking, coaching, or creating content to help others thrive in life.
He joins us today to talk about leveraging content creation to increase product and brand awareness to get more leads and clients, his transition from a digital marketing agency owner to a realtor and team leader and growing his team. He also shares some of his best practices when it comes to content creation and video marketing. Be sure to tune in and check it out!
Highlights of the Episode:
00:44 - Guest intro and background: Jordan Suber
02:34 - Jordan’s real estate journey
04:20 - Jordan’s transition from digital marketing agency owner to a realtor and team leader
05:25 - Jordan’s team
06:06 - Processes used to grow Jordan’s team this past year
10:53 - Tips on improving video marketing game
12:57 - The story behind the brand “King of Marketing”
14:09 - Favorite lead generation strategies
18:40 - Advice on winning auctions on Facebook
19:24 - Jordan’s book: “Perfectly Perfect”
21:26 - Jordan’s goals for the near and far future
23:17 - Areas Jordan feels he needs to improve and what he’s doing about it
Notable Quotes:
“I think video is the best kind of marketing you can do. If you do video marketing already, you’re nine percent more likely to close on that client or prospect.” - Jordan Suber
Connecting with the Guest:
Instagram: https://www.instagram.com/jordan.suber_realtor/
Facebook: https://www.facebook.com/YourRoyalRealtorJordanSuber/
Youtube: https://www.youtube.com/channel/UC6WGYKjSUys4v9z7kjvonlA
Twitter: https://twitter.com/realtor_royalty
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/

Apr 21, 2022 • 40min
Leverage Tech for Growth with Matthew Ma - Episode 17
Our guest is none other than Matthew Ma. He’s a Broker Associate with eXp Realty and strives to help agents grow their business with proven, effective methods learned from experience. Through his podcast, The Truth About Real Estate, and Avant University, he educates buyers, sellers, investors, and real estate agents on the current state of the market, how to use innovations in technology, sales, and marketing to build a scalable business. As an investor and syndicator with Avant Asset Management, he’s dedicated to client success by building wealth through investments in apartment building syndications.
Matthew Ma began investing in San Francisco real estate in 2007. Before becoming an agent, investor, and syndicator, Matthew worked in the network security industry training hundreds of engineers in cyber security. To further assist his clients by analyzing their mortgages and investments, he earned his California Mortgage Loan Officer’s License in 2012. Matthew is dedicated to helping his clients build wealth whether it’s through buying, selling, investing or 1031 exchanges in residential and commercial real estate.
Matthew’s mission has always been to offer clients concierge-level service at every step of their real estate journey. Join us as he shares his journey with eXp, using his tech background to optimize growth, the latest systems and how to know if they’re a good fit for your team. As an added bonus, he also talks about an upcoming webinar hosted with Icons of Real Estate, “How to 10X Your Website Marketing” details on the link below.
Register here! - https://iconsofrealestate.com/agent-hustle-network/
Definitely not an episode you want to miss!
Highlights of the Episode:
00:40 - Guest intro and background: Matthew Ma
01:24 - Matthew’s real estate journey
06:55 - Avant Asset Management
09:47 - Seasoned agents vs new agents
12:32 - Move to eXp
16:31 - Transforming realtors’ mindset from buy and sell to investing
19:24 - The latest system Matthew implemented
24:49 - Why the move to eXp and the Agent Hustle Network
31:32 - How to 10X Your Website Marketing: A Webinar
37:53 - Matthew’s goals
Connecting with the Guest:
Website: https://matthewma.com/
Instagram: https://www.instagram.com/matthewmasf/?hl=en
Linkedin: https://www.linkedin.com/in/mattma
Facebook:https://www.facebook.com/MattMaSF
Youtube:https://www.youtube.com/channel/UCwy7vQTw1jpkkFrMQcWCruw
Twitter: https://twitter.com/matthewmasf
Podcast: “The Truth About Real Estate”
https://matthewma.com/podcast/
Webinar: “How to 10X Your Website Marketing”
https://iconsofrealestate.com/agent-hustle-ntwork
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/
#iconsofrealestate
#techforgrowth
#exprealty

Apr 19, 2022 • 28min
What it Takes to Become an Icon Agent with Renée Hillman - Episode 16
Our guest Renée Hillman is a consistent Top Producer in the top 1% locally and top 50, to be exact. She’s also in the top 2% of eXp nationally, an Icon Agent and team leader at Hillman Real Estate Group powered by eXp Realty. Renée has overseen well over 1,800 transactions and managed millions upon millions of dollars in real estate.
“This is one business that I feel experience really does count. I have a small but manageable team that is packed with a punch”. She says. Very hands-on and knows the details of every transaction, she talks to us about leveraging experience, being part of eXp, what it takes to reach Icon Agent status, and important skills to focus on as an Icon Agent. She also talks about effective marketing strategies and giving back through profit work. This is one episode you don’t want to miss!
Highlights of the Episode:
00:46 - Guest intro and background: Renée Hillman
01:31 - Renée’s real estate journey
05:11 - Joining eXp
07:48 - Reaching icon agent status
08:38 - The most important skill to focus on as an icon agent
11:18 - “Lifestyle advertising” explained
13:31 - Marketing strategies used by Renée
17:17 - Last thing Renée learned
18:48 - Agent attraction or production?
20:18 - Renée’s profit work
22:27 - Renée’s goals
24:08 - Areas Renée feels she needs to improve and what she’s doing about it
Notable Quotes:
“That’s where I appreciate eXp, because I swear if there is a training that you want to be able to go to between the world or even your local group that you’re part of, we have access to so many tools so there aren’t any excuses to not know” - Renée Hillman
“There’s an opportunity to learn everyday” - Renée Hillman
“There’s so many hats that you wear everyday” - Renée Hillman
Connecting with the Guest:
Website: hregsells.com/
Instagram:https://www.instagram.com/sellingnchomes/?hl=en
Linkedin: https://www.linkedin.com/in/reneesells
Facebook: https://www.facebook.com/ReneeHillmanBroker/
Youtube: https://www.youtube.com/user/reneehillman
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/

Apr 14, 2022 • 31min
Maximizing SEO and Traditional Marketing with John Giacobbe - Episode 15
Our guest for today is John Giacobbe. John is the TEAM LEADER for The Giacobbe Group at EXP Realty. The Giacobbe Group’s Mission is to become the #1 Real Estate TEAM in San Antonio by providing a quality and consistent service to our community, clients, and referral partners. John’s TEAM was founded on 3 core principles: Expansion, Expedience, and Expertise. Since his first year in Real Estate every year has been his best year ever! In 2018 John was awarded as a Platinum Top 50 Agent in San Antonio, and is now recognized among the very best of Residential Real Estate for the Greater San Antonio Area. Before getting into real estate John was a personal trainer and endurance athlete. During his time as a trainer, he helped hundreds of clients reach their fitness goals and decided in 2011 that he would pursue a career in Real Estate. He has personally helped hundreds of families throughout San Antonio and New Braunfels buy, sell, and invest in residential real estate.
We’ll hear it straight from John about his journey with eXp, using the most cutting edge marketing strategies that give him a leg up on the competition, SEO and direct mail marketing, building relationships with leads, and why it pays to not neglect modern and traditional marketing strategies. Your questions will be answered in this episode. Tune in!
Highlights of the Episode:
00:44 - Guest intro and background: John Giacobbe
01:45 - John’s real estate journey
04:52 - Creating a team at eXp
05:52 - The Giacobbe group: culture and focus
07:17 - The most efficient lead generation strategy John uses
09:02 - Who does the SEO for John?
11:41 - Why it's important to have a Google My Business setup for a real estate company
14:06 - Search Engine Marketing
17:23 - Tomas’ take on “retargeting”
19:20 - Other marketing strategies
20:11 - Direct mail marketing
25:12 - John’s goals
28:06 - Getting out of the rat race
Notable Quotes:
“Once you've invested the time then that time continues to continue to work for you ” - John Giacobbe
“Unlike posting on Facebook and having it get buried down in the feed, SEO and online content lives on the internet forever.” - John Giacobbe
“You wanna’ be the answer to someone’s question” - John Giacobbe
Connecting with the Guest:
Website: https://www.ghsanantonio.com/
Instagram: https://www.instagram.com/thegiacobbegroup/?hl=en
Linkedin: https://www.linkedin.com/in/giacobbehomes
Facebook: https://www.facebook.com/johngiacobbehomes/
Youtube:https://www.youtube.com/c/JohnGiacobbeHomes/about
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/
#SEO
#topofmind
#SEOwriting

Apr 12, 2022 • 35min
Leverage Social Media with The Queen Gogo Bethke - Episode 14
In today’s episode we have Gogo Bethke, Founder of Gogo’s Real Estate, LLC. She has been in business since 2011 and made Top 3% in the Nation the last 5 years in a row. She has conducted over 200 transactions equaling about $75 million. She has recently begun expanding her team to meet clients’ needs more efficiently. Gogo Joined eXp realty in November 2018. Today she has a team of 405+ agents and is growing nationwide and internationally. She is committed to helping and guiding clients through some of the most critical decisions in life—buying and selling their homes. Her goal is to help as many agents as she possibly can to make a name for themselves in this cut throat industry. She believes that If she can do it, a girl from Transylvania, Romania with no US college degree, no SOI, no money, no experience and an accent then THEY can definitely do it too.
Join us as she talks about joining eXp, how she solved her need for advertising without spending money on paid ads, and leveraging social media to grow your business. She goes into detail about efficient lead generation strategies, scheduling posts on social media, and its role in growing her team. Don’t miss this episode!
Highlights of the Episode:
00:46 - Guest intro and background : Gogo Bethke
01:38 - Gogo’s real estate journey
06:26 - Gogo’s social media beginning
11:05 - Why Gogo moved to eXp
16:07 - The most efficient lead generation strategy
20:29 - Latest updates on social media and how to be in the know about them
23:53 - Scheduling on social media
25:33 - Social media’s role in growing Gogo’s team
28:55 - Gogo’s goals and where she goes from here
29:59 - Achieving time freedom
31:24 - Objectives for agents and production
Notable Quotes:
“You have to be really good with the shameless self promotion ” - Gogo Bethke
“Everything that I have achieved I achieved it with the power of social media.” - Gogo Bethke
“The one thing that should be your base when you decide to do social media is the good, bad and the ugly. You have to say the truth and the truth alone because the truth always comes to surface.” - Gogo Bethke
Connecting with the Guest:
Website: https://www.gogobethke.com/content-hub36328637
https://gogosbootcamp.com/home253417530
Facebook: https://www.facebook.com/Gogosrealestate/
Linktree: https://linktr.ee/gogosrealestate
Linkedin: https://www.linkedin.com/in/gogobethke
Youtube:https://www.youtube.com/channel/UCe1NwIRDHTwSKK4EZ4GTWbg
Instagram: https://www.instagram.com/gogosrealestate/?hl=en
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/
#consistency #intent #goals

Apr 7, 2022 • 31min
Direct Response Marketing and Leveraging Reviews with Jonathan Lahey - Episode 13
Let’s welcome Jonathan Lahey, Team Leader of the Fine Living Group with the power of an International real estate brand eXp, from whom he earned exclusive Icon Agent Award, is a best selling author and an award-winning realtor in the DC metro area. Known for his exclusive program, "Your Home Sold Guaranteed or I'll Buy It". Since choosing to focus on real estate, Jonathan has consistently finished in the top 1% in the nation as a realtor selling over 250 homes per year. In rising to the top of his field, Jonathan Lahey has become a national resource for many others in the real estate industry. He’s been the featured speaker at national real estate conferences, has been interviewed on many coaching calls, and has appeared on marketing panels alongside other top real estate producers in North America.
He’s been the keynote speaker at national real estate and mortgage conferences, has been interviewed and featured on CBS, ABC, FOX, and NBC, and has appeared on marketing panels alongside other top real estate producers in North America. His goal is to provide local and international clients with exceptional, personalized service while remaining flexible and innovative so we can thrive in any economic cycle.
Join us as he talks about creative marketing strategies he uses, leveraging reviews, testimonials, referrals, how to get a lot of them, and how he measures success. This one’s a killer so don’t miss it!
Highlights of the Episode:
00:44 - Guest intro and background : Jonathan Lahey
01:50 - Jonathan’s real estate journey
04:58 - What made Jonathan move to EXP realty
10:44 - Number of agents on Jonathan’s team
11:47 - Jonathan’s approach to recruiting agents
12:58 - Marketing strategy: Direct response marketing
16:31 - Other marketing efforts: Third party testimonials
18:11 - Getting testimonials from celebrities19:11 - True measure of success
20:52 - Strategy to get more reviews
24:29 - “Your home sold guaranteed or I’ll buy it”
26:29 - Jonathan’s future goals
28:54 - Areas he feels he needs to improve and what he’s doing about it
Notable Quotes:
“Your success, our success isn’t measured based on how many homes we sell only, because this is one side of the story ” - Jonathan Lahey
“I’m gonna give them such an amazing service that the review is going to become natural. ” - Jonathan Lahey
“The number one complaint in real estate overall all around the country is that my agent don’t communicate.”, - Jonathan Lahey
Connecting with the Guest:
Website: https://www.thelaheygroup.com/
Facebook: https://www.facebook.com/jonlahey
Linktree: https://linktr.ee/jonlahey
Linkedin: https://www.linkedin.com/in/jonathan-lahey-the-fine-living-group-6332b23?trk=people-guest_people_search-card
Youtube:https://www.youtube.com/channel/UCqm6csn5IelGq1Zv0oEf8iw
Instagram: https://www.instagram.com/foodierealtor/?hl=en
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/

Apr 5, 2022 • 33min
Staying Top of Mind Through Local Focused Marketing Strategies with Mary Murphy - Episode 12
Our guest Mary Murphy owns and runs the Murphy Group, one of the top teams in the South Jersey area. They strive to give top notch customer service while also netting sellers the most money, and buyers the home they want at the best possible price. Mary has a specialized team approach that ensures clients are always being guided by a true professional.
Mary worked as a teacher before starting her real estate career in 2015. She knew from the beginning that in order to be the best you have to be surrounded by the best, so a few years later, she decided to join eXp Realty. Her vision is to be surrounded by other growth minded agents and business owners that want to share and learn from each other.
We talk to her about how she signs agents in the Murphy group, maximizing local focused strategy, and how to keep yourself top of mind within your local market. Learn and be inspired. Don’t miss this episode!
Highlights of the Episode:
00:44 - Guest intro and background: Mary Murphy
01:20 - Mary’s real estate journey
08:47 - Why Mary chose EXP realty
13:23 - Production or agent attraction: What Mary is more focused on
16:05 - How Mary gets agents to sign up with the Murphy group
21:29 - Mary’s listing strategy
22:51 - Her thoughts on being on the cover of South Jersey Real Producers' magazine
24:02 - Markets she operates in and how Mary keeps herself top of mind
26:45 - Go to different regions or stay for growth
29:53 - Areas Mary needs to improve and what she’s doing about it
Notable Quotes:
“If you’re teaching it then you must be an expert at it.” - Mary Murphy
“We wanna’ live big, win together, and change lives. That’s our goal ” - Mary Murphy
“We know that systems are a way to really give the best customer service.” - Mary Murphy
Connecting with the Guest:
Website: www.murphygrouphomes.com/
Facebook: www.facebook.com/murphygrouphomes
Linktree: linktr.ee/MurphyGroupHomes
Linkedin: www.linkedin.com/in/murphygrouphomes
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