Maximizing SEO and Traditional Marketing with John Giacobbe - Episode 15

Apr 14, 2022

31:24

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Our guest for today is John Giacobbe. John is the TEAM LEADER for The Giacobbe Group at EXP Realty. The Giacobbe Group’s Mission is to become the #1 Real Estate TEAM in San Antonio by providing a quality and consistent service to our community, clients, and referral partners. John’s TEAM was founded on 3 core principles: Expansion, Expedience, and Expertise. Since his first year in Real Estate every year has been his best year ever! In 2018 John was awarded as a Platinum Top 50 Agent in San Antonio, and is now recognized among the very best of Residential Real Estate for the Greater San Antonio Area. Before getting into real estate John was a personal trainer and endurance athlete. During his time as a trainer, he helped hundreds of clients reach their fitness goals and decided in 2011 that he would pursue a career in Real Estate. He has personally helped hundreds of families throughout San Antonio and New Braunfels buy, sell, and invest in residential real estate.

We’ll hear it straight from John about his journey with eXp, using the most cutting edge marketing strategies that give him a leg up on the competition, SEO and direct mail marketing, building relationships with leads, and why it pays to not neglect modern and traditional marketing strategies. Your questions will be answered in this episode. Tune in!

Highlights of the Episode:

00:44 - Guest intro and background: John Giacobbe

01:45 - John’s real estate journey

04:52 - Creating a team at eXp

05:52 - The Giacobbe group: culture and focus

07:17 - The most efficient lead generation strategy John uses

09:02 - Who does the SEO for John?

11:41 - Why it's important to have a Google My Business setup for a real estate company

14:06 - Search Engine Marketing

17:23 - Tomas’ take on “retargeting”

19:20 - Other marketing strategies

20:11 - Direct mail marketing