The Power of Content Creation and Video Marketing with Jordan Suber - Episode 18

In today’s episode, we have the king of marketing himself, Jordan Suber. An enthusiastic realtor, he focuses on generating and creating content to increase product and brand awareness. Jordan has been living in Austin, Texas for nearly 7 years now, and has been passionate about real estate for as long as he can remember. He joined EXP because he saw the value that they had for the community, and the family-like teamwork they exhibit. Prior to working in real estate, he has been doing marketing for 10 years and then specialized in marketing for real estate the past 5 years helping realtors and investors get more leads, and sell homes at record speeds which got him the title of, The Marketing King.

His huge passion for real estate comes from when he was homeless off-and-on from 12-18 and this made him realized just how important homes and what it can mean to someone, so now one of his mission is to help others find their dream home or investment so they can live the life that they deserve.When he isn't directly in real estate (which is virtually never) you can find him writing his next books, and so far has published two 5-star books. Public speaking, coaching, or creating content to help others thrive in life.

He joins us today to talk about leveraging content creation to increase product and brand awareness to get more leads and clients, his transition from a digital marketing agency owner to a realtor and team leader and growing his team. He also shares some of his best practices when it comes to content creation and video marketing. Be sure to tune in and check it out!

Highlights of the Episode:

00:44 - Guest intro and background: Jordan Suber
02:34 - Jordan’s real estate journey
04:20 - Jordan’s transition from digital marketing agency owner to a realtor and team leader
05:25 - Jordan’s team
06:06 - Processes used to grow Jordan’s team this past year
10:53 - Tips on improving video marketing game
12:57 - The story behind the brand “King of Marketing”
14:09 - Favorite lead generation strategies
18:40 - Advice on winning auctions on Facebook
19:24 - Jordan’s book: “Perfectly Perfect”
21:26 - Jordan’s goals for the near and far future
23:17 - Areas Jordan feels he needs to improve and what he’s doing about it

Notable Quotes:

“I think video is the best kind of marketing you can do. If you do video marketing already, you’re nine percent more likely to close on that client or prospect.” -  Jordan Suber

Connecting with the Guest:

Instagram: https://www.instagram.com/jordan.suber_realtor/
Facebook: https://www.facebook.com/YourRoyalRealtorJordanSuber/
Youtube: https://www.youtube.com/channel/UC6WGYKjSUys4v9z7kjvonlA
Twitter: https://twitter.com/realtor_royalty

Connecting with Icons of Real Estate Podcast

YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/