Direct Response Marketing and Leveraging Reviews with Jonathan Lahey - Episode 13

Let’s welcome Jonathan Lahey, Team Leader of the Fine Living Group with the power of an International real estate brand eXp, from whom he earned exclusive Icon Agent Award,  is a best selling author and an award-winning realtor in the DC metro area. Known for his exclusive program, "Your Home Sold Guaranteed or I'll Buy It". Since choosing to focus on real estate, Jonathan has consistently finished in the top 1% in the nation as a realtor selling over 250 homes per year. In rising to the top of his field, Jonathan Lahey has become a national resource for many others in the real estate industry. He’s been the featured speaker at national real estate conferences, has been interviewed on many coaching calls, and has appeared on marketing panels alongside other top real estate producers in North America.

He’s been the keynote speaker at national real estate and mortgage conferences, has been interviewed and featured on CBS, ABC, FOX, and NBC, and has appeared on marketing panels alongside other top real estate producers in North America. His goal is to provide local and international clients with exceptional, personalized service while remaining flexible and innovative so we can thrive in any economic cycle.

Join us as he talks about creative marketing strategies he uses, leveraging reviews, testimonials, referrals, how to get a lot of them, and how he measures success. This one’s a killer so don’t miss it!

Highlights of the Episode:

00:44 - Guest intro and background : Jonathan Lahey
01:50 - Jonathan’s real estate journey
04:58 - What made Jonathan move to EXP realty
10:44 - Number of agents on Jonathan’s team
11:47 - Jonathan’s approach to recruiting agents
12:58 - Marketing strategy: Direct response marketing
16:31 - Other marketing efforts: Third party testimonials
18:11 - Getting testimonials from celebrities19:11 - True measure of success
20:52 - Strategy to get more reviews
24:29 - “Your home sold guaranteed or I’ll buy it”
26:29 - Jonathan’s future goals
28:54 - Areas he feels he needs to improve and what he’s doing about it

Notable Quotes:

“Your success, our success isn’t measured based on how many homes we sell only, because this is one side of the story ” - Jonathan Lahey

“I’m gonna give them such an amazing service that the review is going to become natural. ” - Jonathan Lahey

“The number one complaint in real estate overall all around the country is that my agent don’t communicate.”, -  Jonathan Lahey

Connecting with the Guest:

Website: https://www.thelaheygroup.com/

Facebook: https://www.facebook.com/jonlahey

Linktree: https://linktr.ee/jonlahey

Linkedin: https://www.linkedin.com/in/jonathan-lahey-the-fine-living-group-6332b23?trk=people-guest_people_search-card

Youtube:https://www.youtube.com/channel/UCqm6csn5IelGq1Zv0oEf8iw

Instagram: https://www.instagram.com/foodierealtor/?hl=en

Connecting with Icons of Real Estate Podcast

YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA

Facebook: https://www.facebook.com/IconsOfRealEstate

Facebook Group: https://www.facebook.com/groups/596103764912618

Instagram: https://www.instagram.com/iconsofrealestate/

LinkedIn: https://www.linkedin.com/company/iconsofrealestate/

Website: https://iconsofrealestate.com/