We all want to tell stories that we care about and will influence the world. Patrick Moreau has found a way to do just that with his video business. Muse storytelling has transitioned from producing commercial work to crafting creative original content. Today on the show Patrick and I talk about this journey and what it takes to start telling the stories that you really want to tell.  It takes intentional planning to make this transition and handle everything that comes along with it. We talk about everything from how to choose what stories you should tell to how to find and handle investors. If you have a story burning within you, maybe it’s time to start developing your business to be able to produce this content that you dream about. Buckle down and “do the thing”! The world needs the story that you have to tell. Key Takeaways Narrow down your scope to do less, yet larger, projects than what you usually handle. This can help you have the bandwidth to really hone in on your creativity. Build trust with your investors and give them a remarkable experience that they can’t get anywhere else. Test your ideas for original content to make sure that they are actually good ideas and that will make money. Build a thriving team that can excel in the 5 key areas of a successful film production team. About Patrick Moreau  Patrick Moreau is an Emmy-Award winning Director and Cinematographer. The focus of Patrick’s work is to bridge ways of thinking and being in the world by sharing the experiences of individuals. He believes that there are so many ways to be alive in this world, and through storytelling, we can gift somebody with the experience of another. All of Patrick’s work is built on a foundation of the science of storytelling. He leverages the fundamental principles from academic journals, distills them, and shapes everything he creates within a story framework, which has been tested and proven again and again. Patrick believes that a cornerstone of creating a world of remarkable stories is to share insights and education with others to tell their own stories. He has built educational courses that have reached over 25,000 filmmakers, taught at the United Nations and educated creatives in over 30 countries. Patrick is tireless in the pursuit of finding and telling remarkable stories, because he believes they have the power to create a more connected and compassionate world. In This Episode [00:00] Welcome to the show! [02:42] Meet Patrick Moreau [06:50] Building sustainability while creating original content [11:14] Sourcing ideas for original content [14:20] Securing investments for your original content [19:33] Managing creative input from investors [26:05] Testing your content ideas [29:46] Building your core team [36:34] Patrick’s education classes [39:32] Do The Thing! [41:34] Connect with Patrick [42:15] Outro Quotes “We got into this to do stuff we care about. We got into this to have some kind of influence on the world. And if we're finding ourselves in a place where we're stuck in endless revisions and we feel like a tripod and we're doubting that our work matters, to remember that we own our own outcomes, we own our choices.” [39:50] - Patrick Moreau “And then also having the humility to know you don't have all the ideas that like being open to, like you said, you know, somebody else has a great idea and not just shutting it.” [23:29] - Patrick Moreau Links  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Patrick Moreau online Register for the World-Changing Filmmaker Follow Muse Storytelling on Instagram | Facebook | YouTube Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Life doesn’t have a one size fits all solution, and neither does your business! Join me for today’s show with my friend Michael Gebben as we explore his massive success, and some failures as well, in his business journey. Michael breaks down the invisible brick wall that we all face - procrastination. There are some shifts in your mindset that can greatly help you overcome the things that continuously nag at your effectiveness.  Michael also dives into some interesting brain science that can help you find out how your brain works so that you can leverage your brain-activating activities and stop making yourself miserable by doing things that you hate. Truly understanding yourself can be the key to making the most out of this life and lead to true fulfillment!  Key Takeaways Find the right path forward that works for YOU. Don’t fight to make yourself fit into someone else’s formula. Taking action that is quick, but sometimes imperfect, will help you overcome procrastination and achieve actual results. Don’t focus on avoiding what you don’t want, focus on pursuing what you do want and you will find more of it. Sometimes you need to slow down and reevaluate in order to speed up. About Michael Gebben, a.k.a. Gebbs  From "Paper Boy" to "Breakage Boy" at a local beer distributor to the "Video Guy" to "Same Day Edit Guy" to the MIND Mechanic, Michael's had quite the journey... Since the mid-2000’s he's been building a career as a Creative, Coach, and Speaker. Michaels Video Clients range from mom and pop shops to 300+ Wedding Couples to Netflix, Oprah Network OWN, Tony Robbins, Richard Branson, Tim Ferriss, the Number ONE Doubles Players in Tennis The Brian Brothers, he has worked with a full gamut of clients. He loves to share the good, bad and ugly experiences from growing his video production company in high school to making millions traveling the world and almost going bankrupt. His lessons learned from millions made, millions lost, and millions in the making inspires people that TRULY ANYTHING IS POSSIBLE! He now works with clients in his coaching practice ranging from ADHDERS, CREATORS, DREAMERS, DOERS, ENTREPRENEURS & NEURODIVERGENT THINKERS...to TEACH THEM TO BECOME THE MECHANICS OF THEIR MIND, SO THEIR DREAMS DON'T DIE IN THEIR HEARTS, HEADS, OR HARD DRIVES! In This Episode [00:00] Welcome to the show! [02:31] Meet Michael Gebben [05:05] Michael’s background [08:24] Finding the right solution for you [11:16] Overcoming procrastination [20:26] Defining your fulfillment [23:01] Becoming a mechanic of your own mind [25:17] Achieving in spite of your brain [36:14] Slow down to speed up [40:41] Focus forward on what you want [42:15] Connect with Michael Gebben [42:55] Outro Quotes  “Action creates clarity. There's things you think you'll love, you'll love. There’s things you think you'll hate, you’ll hate. There’s the things you think you'll love, you'll hate. There’s things you think you’ll hate, you'll love. And so we've got to do to know. [21:28] - Michael Gebben “One of the hardest things to do at times, but it was the greatest thing that I did, is slow down the speed up.” [36:33] - Michael Gebben “What you’re focused on you’ll get more of.” [41:01] - Michael Gebben Links  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Michael Gebben online  Follow Michael Gebben on Instagram | Facebook | YouTube Get Michael Gebben’s two audio books for free and see the brain scans! Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Today on the show we demystify the confusing world of video advertising with entrepreneur and advertising expert Brice Gump! With so much noise on the internet you need a solid plan if you want your work to be seen. The work you provide for clients is no exception to this. How your clients present your work not only affects their business, but it also affects yours. This is why it is so important to consider video advertising not only for your business but for your clients as well.  In this conversation we dive into some of the big picture and granular wisdom that Brice has gained over years of effective advertising. We also brainstorm some ways that you can get involved in the video ad marketing of your clients without it becoming a burden to your business. Don’t let your work get lost in the abyss, be creative and make it stand out! Key Takeaways Create a solid distribution plan for your content so it doesn’t get lost in the noise. Use multiple hooks to promote the same content. Explore different revenue streams that can greatly impact your business with little effort. Partner with ad agencies to help your client succeed and utilize your product to it’s fullest potential. About Brice Gump Brice is an entrepreneur and advertising expert born and raised in Texas, although these days you can actually find him living aboard in Barcelona Over the last 10 years he’s worked with dozens of businesses in all different industries to generate tens of thousands of leads and millions of dollars in sales online. Today he runs a marketing agency that helps online experts leverage video marketing to grow their business. In This Episode  [00:00] Welcome to the show! [06:45] Meet Brice Gump [11:20] Basic formula for video ad success [13:55] Creatively hooking an audience [19:49] Offering video ad distribution as a video production business [25:35] Turning brand films into effective video ads [30:02] Structuring a business to be ad friendly [32:18] Helping your client succeed beyond your product [35:24] Targeting ads for specific platforms [38:19] Best practices when partnering with ad agencies [41:04] Final thoughts [47:44] Connect with Brice [48:41] Outro Quotes “We would all have incredibly successful businesses if the videos that we created for our clients got the exposure that they deserved.” [10:55] - Ryan Koral “There's so much noise out there that if you don't have a really solid distribution plan, there's a very good chance you could invest a lot of time and resources and energy into making something, and it just doesn't go anywhere.” [12:56] - Brice Gump “So just a word of caution. Just because there is an opportunity for money doesn't mean that it's best suited for how your business is set up.” [24:27] - Ryan Koral Links  Sign up for the Profit Accelerator live workshop Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Brice Gump online Get the free tool: Webinar Conversion Rate Calculator  Follow Brice Gump on Instagram | YouTube | Twitter Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Are you tired of feeling alone in your business? Today on the show I talk with Caitlin Wall about some issues that we ALL face as business owners. Too often we are plagued with the feeling of being alone and the trap of endless comparison with others. If we aren’t careful this will develop into self-limiting mindsets that will ruin our businesses. The truth is that we aren’t alone. We all face the same struggles and can all learn from each other. Success can be contagious so it’s time to surround yourself with people who can help inspire you and pull you out of this destructive thought pattern. You’re not alone and if others are able to do this, so are you!! Key Takeaways Find a community that can help you not feel alone in your business Tap into the data behind your lead generation to know where to put your focus Solid branding can give you the confidence and presence to take your business further than you ever thought The mindset of success is contagious About Caitlin Wall  Caitlin is the owner of Caitlin Wall Photography & Films based out of New Boston, NH, which specializes in website and social media video content for local artists and creators as well as national brands. In the Episode [00:00] - Welcome to the show! [05:56] - Meet Caitlin Wall [15:24] - How to approach niching [20:32] - Lead generation [31:45] - The trap of comparison [34:17] - The true value of branding [45:45] - Inspiration of success [50:55] - Connect with Caitlin [51:48] - Outro Quotes  “And to feel like you're not alone really is pretty empowering because it's like: Oh, okay, if that person did that, got to the other side of that, I think I can do it, too.” [31:33] - Ryan Koral “A lot of times you have just these struggles that are the same and you don't think that we're all feeling it, but you know, we are.” [31:30] - Caitlin Wall Links Sign up for the Profit Accelerator live workshop Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Caitlin Wall online  Follow Caitlin Wall on Instagram | Facebook Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Today’s episode is absolutely full of remarkable content from my friend, Brian Hood - a serial entrepreneur. We talk about pinpointing what the one bottleneck is in your business so that you know what to focus on in order to stop inhibiting your own growth. We look into the proper way to build your business to be able to handle quality leads, rather than just blinding grabbing for them. And finally we talk about how to break out of “butt in the seat” work and position your business to tap into value based pricing. This will allow you to charge more than you ever thought possible while becoming free of the rat race of competitive pricing. There’s so much more in this episode… so I hope you’re ready to tap into a killer resource that can give you the tools to grow your business!  Key Takeaways Focus on fixing the ONE bottleneck that is holding your business back Your mindset of how you view yourself is absolutely fundamental in the structure of your business Avoid the trap of “copycat” services Trust is the most important factor to getting big ticket sales About Brian Hood Brian is the founder of The Six Figure Home Studio, co-founder of Filepass.com, and owner 456 Recordings. He’s built 7 different six-figure income streams throughout his careers in live music, recording, real estate, vacation rentals, software, and education. He’s spent over a quarter of a million dollars on paid advertising, which has forced him to become an expert on marketing funnels. In This Episode  [00:00] Welcome to the show! [02:39] Meet Brian Hood [06:26] Finding Fulfillment [09:51] Your Mindset [13:34] Copycat services [26:21] Why people spend money - Trust [36:41] Eliminating bottlenecks [40:57] Generating quality leads [46:36] Connect with Brian [47:40] Outro Quotes  “The closer you are to the money as a service provider, the more you can typically charge and the more you can make.” [24:12] - Brian Hood “Trust is the number one factor. And if you don't have the trust, you don't have the client.” [29:30] - Brian Hood “With every client I work with, the first place we start is what are you offering and who are you offering it to? That's the number one thing I look at. What are you offering?” [41:24] - Brian Hood Links Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Brian Hood online  Get the two free resources from Brian Hood Sign up for the 6 Figure Creative Freelancer’s Toolkit Follow Brian Hood on Instagram | Facebook | YouTube Listen to Ryan and Brian talk on Episode 206 of the 6 Figure Creative podcast Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

What really matters and what do you really want? On today’s show Dan Nicholson and I talk about this question and what it means for your business. Too often “more” is equated with “better.” However, this is far from true sometimes. Using concepts from his book, Rigging the Game, like optimization over maximization and closer over more, Dan Nicholson flips some conventional perspectives to help us get to the bottom of what we really want. Once we have a firm grasp on this, we can take control of our lives and actually make decisions that will actively lead us into the life that we truly desire. Key Takeaways Be intentional to discover what you really want in life. Then build your business to support that. Focus on eliminating downsides to your business more than increasing work. Prioritize optimization over maximization. Work to get close to what you want rather that just doing more. About Dan Nicholson A serial entrepreneur since birth, Dan Nicholson took a detour through the “conventional” model of graduating summa cum laude with degrees in accounting and information systems, completing a fellowship at the Governmental Accounting Standards Board, working at Deloitte and various Fortune 500 companies, and being named to the 40 Under 40 list of global accountants four times. One day, Dan woke from his cloud of dissonance, tired of the corporate drudgery of meetings about meetings and future meetings. Now, he takes the conventional and applies it to the non-conventional by helping purpose-driven  entrepreneurs achieve financial certainty.  Dan is the founder of multiple companies across finance, accounting, and software, but  his real passion is teaching entrepreneurs and small business owners. He is the founder  of CertaintyU and creator of a 20-week entrepreneurial education course and certification, Certified Certainty Advisor. The course teaches the concepts, principles  and action steps to becoming an extraordinary leader and reach the top 1% of your  industry. He is also author the USA Today and WSJ Best Seller, Rigging The Game:  How To Achieve Financial Certainty, Navigate Risk and Make Money on Your Terms,  and the host of the popular podcast, Rigging the Game, and lives in Seattle with his wife  and two daughters. In This Episode [00:00] Welcome to the show! [04:01] Meet Dan Nicholson [05:39] Optimize over maximize [18:19] Optimizing what’s important [23:38] Sustainable middle ground to fight feast/famine cycle [26:20] Using the principle of compound interest [34:45] Closer vs more [35:45] Preference vs binary [40:54] Figuring out what you really want [48:23] Connect with Dan [50:18] Outro Quotes “But as a small business owner, you have to optimize what's the most efficient path forward towards your main priority.” [07:34] - Dan Nicholson “At the end of the day, if you're not clear on what it's going to take to get you to where you want to be, then geez, good luck getting there.” [21:51] - Ryan Koral “Discipline is answering the question: would I be a disciple of myself?” [30:05] - Dan Nicholson Links Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Dan Nicholson online: Rigging the Game | CertaintyU Follow Dan Nicholson on Instagram | Facebook | Twitter Connect with Dan Nicholson on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Having your schedule completely booked with your dream clients sounds pretty amazing, right? Today’s guest, Joana Galvão, is an expert in teaching entrepreneurs just how to achieve this dream goal. Her three part system is a gold mine for transforming word of mouth from passive hopefulness into an effective and targeted strategy… and it works. Aside from this invaluable framework for generating consistent work, Joana also gives us a peek into her story; mistakes included. Her inspiring journey holds some valuable lessons on everything from doing what it takes to land a dream client to creating a culture of open communication and health within your business. Key Takeaways  Transform word of mouth into an active strategy to land better clients more consistently. Create a culture of open communication within your business to grow a strong team while preventing issues. Orient your business so that it can connect with the clients that you align with. About Joana Galvão Joana Galvão is the co-founder of the award-winning design agency Gif Design Studios. Based in Porto, Portugal, and with a team of 7, her agency specializes in brand identities and conversion-obsessed design and serves industry leaders in 17 countries on five continents. Her coaching program, Ambitious Creatives Booked Solid, helps freelancers get booked solid with dream projects, to 6-figures and beyond, without burnout. Joana speaks internationally on entrepreneurship, the power of design, and creativity, and her work has been featured in the Guardian, Brand Brilliance, and Digital Arts magazine. But the thing Joana is most proud of is having recently taken a 4-month maternity leave without ever checking email, and having her agency not only survive but see its most profitable months to date. In This Episode  [00:00] Welcome to the show! [02:29] Meet Joana Galvão [11:41] Making the transition into hiring help [15:20] Remote vs in-person work [20:56] Mistakes to avoid in your business culture [32:13] Constant evaluation [37:27] Transforming word of mouth into strategy [46:55] Focus on this when starting out [54:52] Connect with Joana [56:05] Outro Quotes “I like to turn word of mouth into a strategy” [39:48] - Joana Galvão “It’s quite simple: the more people know about who you are, what you do, and for whom, the more likely it is that they’ll send work your way.” [40:09] - Joana Galvão “I think the best thing to do is get very clear on the type of client that you would love to land.” [47:21] - Joana Galvão Links Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Joana Galvao online  Find Gif Design Studios online Follow Joana Galvao on Instagram Get the Secret Stash of email templates from Joana for free Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Book Mentioned Rework, by Jason Fried

Building a healthy team where each member flourishes individually while also having a strong team-oriented mindset is not an easy task, nor does it happen on its own. My guest today, Joey Mathews, has built his video production businesses to feel like family. From immense empowerment and trust in each individual to creative profit sharing, Joey has built a business that is focused on creating absolutely stunning work all while fostering individual and business health.  Joey’s insights on leading a creative business are so refreshing and inspiring. Don’t fall for the lie that you can’t have beautiful work, a healthy team, and a profitable business; it’s how we should all operate! Key Takeaways Create a culture for your team that is built on mutual trust, an attitude of helping others, and wholeness of health. You limit yourself and your business if you don’t find a way to tap into healthy collaboration. Be creative to make sure that your business is efficient and profitable. Charge what your work is worth, but make sure you are adding so much value that your client feels like they underpaid. About Joey Mathews Joey is an Emmy award winning filmmaker, business owner, husband and father based out of Houston, Texas. He founded 31Films in the early 2000’s, capturing luxury weddings around the world, and launched Filmlab in the early 2010’s, producing story-driven commercial films for brands including: Disney, CBS Sports, Four Seasons and Microsoft. In This Episode [00:00] Welcome to the show! [02:45] Meet Joey Mathews [06:47] Balancing creativity of your product with business success [13:18] Building a culture in your business that feels like a family [27:56] Joey’s greatest business milestones [34:22] Making your business profitable [42:10] Passion projects [45:15] Outro Quotes “Being able to say no to some opportunities is hard but I think for the betterment of everyone to not be burnt out, you know, I think it's really important.” [15:18] - Joey Mathews “I think when you're growing a team there has to be, I mean, you have to treat it almost like a marriage, you know, where you're working together towards a common goal and you're helping each other and it's a give and take.” [18:43] - Joey Mathews “I think it's important for people to find ways to scratch that itch and to be able to do that creative work.” [43:57] - Joey Mathews Links Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Joey Mathews online  Follow Joey Mathews on Instagram Follow Film Lab on Instagram Follow 31 Films on Instagram | Facebook Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Book Mentioned Profit First, by Mike Michalowicz

Early in my career I was repulsed by the idea of sales. However, over the years, I have learned just how crucial it is to building a sustainable business. Today on the show I dive into this with my guest, Mario Martinez Jr., who is an absolute sales machine. We focus on leaning into the prospecting side of the sales process to help destroy the feast or famine cycle and set up your business for consistent and reliable revenue! Following Mario’s PVC method will not only make reaching out to new clients so easy, it will make you more effective than ever before at landing these new clients. Don’t settle for simply hoping that prospective clients find their way into your sales pipeline. Use this method with confidence and understanding to actively bring them in! Key Takeaways Focus on actually helping your clients and, in return, your sales will soar. Reverse engineer your client’s desires to find their true motivation. Then capitalize on helping them with that goal. Learn how to prospect successfully to avoid the feast or famine cycle. Master the P.V.C. Method to build connections with potential clients that will eventually lead to sales. About Mario Martinez Jr. Mario is the CEO and Founder of Vengreso. He spent 105 consecutive quarters in B2B Sales, Marketing and Executive Leadership. In 2021, he earned the #1 spot in the Top 10 Most Influential Business Leaders by Beyond Magazine. He is one of 20 sales influencers invited to appear in the Salesforce.com documentary film “The Story of Sales”. He was also named among the Top 10 Sales Influencers by The Modern Sales Magazine and Top 25 Most Influential Inside Sales Professionals. Mario is also the host of the popular The Modern Selling Podcast. In This Episode [00:00] Welcome to the show! [03:17] Meet Mario Martinez Jr. [13:34] How to “Help” clients through corporate video [17:41] Reverse engineer what clients really want [21:48] The two sides of sales [25:01] The PVC method of prospecting [27:37] Hyper-personalization [31:40] Adding value [33:13] Call to action [35:49] The most effective way to add value [39:38] Connect with Mario [42:49] Outro Quotes "The greatest salespeople in the world are called business owners, or entrepreneurs. They work off of 100% commission to feed themselves and the company.” [05:18] - Mario Martinez Jr. “Sales is the art of helping.” [10:50] - Mario Martinez Jr. “My best advice to a business owner is; this is the life we choose and make the best of it because it's a great life if you can focus in on the most important things that you need to get done, today.” [42:28] - Mario Martinez Jr. Links Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Connect with Mario Martinez Jr. on LinkedIn Follow Vengreso on Instagram | Facebook | Twitter Use Mario's coupon code: 50PERCENTOFF4LIFE  Test out FlyMSG Now and use Mario's coupon code: 50PERCENTOFF4LIFE  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Today on the show I talk with my friend Cameron Herold about the frightening, but extremely profitable, step for your business of hiring a second in command. As entrepreneurs, we are often bogged down by the menial tasks of running the business that we never get to spend time growing the business or doing the parts of it that we love. Cameron’s perspective is so valuable in helping us see the importance of hiring a second in command, understanding who to hire for this role, and knowing the right steps to accomplish this game-changing goal. Take back your life and structure your business from the top down in a way that serves you and gives you the bandwidth to create the fulfilled life that you desire!  Key Takeaways Know when it’s time to bring in administrative help, and then eventually a second in command. Building your business to have a solid second in command will free you up to do the things that you love. Reframe the way you think about hiring. You shouldn’t view it as an expense but as gaining an asset that will generate more revenue. It’s your business, you get to make the rules. You are the only reason you are still doing the work that you hate. About Cameron Herold Cameron is the mastermind behind hundreds of company's exponential growth and has earned his reputation as the business growth guru. He has built a dynamic consultancy with clients that include a monarchy and a Big 4 wireless company. The author of 6 books, Cameron is also a top rated international speaker, having spoken on all 7 continents. The founder of the COO Alliance, the World's Leading Network for Seconds in Command, he’s also the host of the Second in Command: The Chief Behind the Chief podcast, where he interviews COOs and other seconds to share their insights with his listeners. In This Episode [00:00] Welcome to the show! [02:55] Meet Cameron Herold [06:01] Why do you need a second in command? [10:49] Finding a second in command that fits your business [17:31] When to take the step of hiring a Number 2 [18:55] The results of a good second in command [21:02] Overcoming the mental roadblocks [23:40] Dealing with the fear of paying someone [29:23] Fractional employees [33:41] The COO Alliance [36:36] Rethinking the Org Chart [37:13] Connect with Cameron Herold [38:24] Outro Quotes “The opportunity is to find a second in command who loves to do the stuff that you don't and who is great at the stuff that you're not and who doesn't want to work on the stuff that you want to work on.” [9:30] - Cameron Herold “You need to hire for attitude and proven skill” [14:31] - Cameron Herold “Here's what's interesting about the entrepreneur: we get to make the rules because it's our business.” [21:44] - Cameron Herold “You don't hold people accountable, you hire accountable people. You don’t manage people, you grow them.” [37:02] - Cameron Herold Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Find Cameron Herold online Check out the course, Invest In Your Leaders  Follow Cameron Herold on Facebook Connect with Cameron Herold on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Books Mentioned The Second In Command, by Cameron Herold The Miracle Morning for Entrepreneurs, by Cameron Herold and Hal Elrod