Grow Your Video Business 347. Consistency and Connection: Video Marketing Insights with Peter Grano
On the show this week I talk with Peter Grano about one of the biggest keys in business - building strong relationships. Sometimes we get so focused on making money that we lose sight of what really matters. The relationships that you build are what will contribute more enjoyment than anything else in your business.
We also talk about some different strategies for effective video marketing for your business and for your clients. It’s important to use a style of video that fits your target audience and works in line with your brand. Most importantly, spend time creating quality content and investing heavily into your relationships in your business. This combination will lead to consistent fulfillment and growth in your business.
Key Takeaways- The road to success is long and takes steadfast consistency.
- Investing in relationships will make your work more meaningful and enjoyable. At the end of the day people and relationships are what matter more than work and money.
- Use a consistent and intentional social media presence to build trust and authority.
Having spent the last 5 years as the lead video producer at Business Builders, a small but mighty marketing agency in sunny St. Augustine, FL, Peter Grano has developed his skills as a DP, Director and Editor to better serve the clients that the agency serves day in and day out. With a huge appetite (in more ways than one) for excellence and a unique eye for lighting, Peter believes that people are everything in this business. Through intentional relationships and investing in himself through communities like this one, Peter constantly seeks to provide value to others and believes that without intentional friendships, you're not going to last, much less get to produce the kind of work that you've always wanted to.
Stumbling into the world of Studio Sherpas has been one of the greatest blessings in his life and he considers himself lucky to be talking to the very handsome and skilled cinematographer, Ryan Koral.
In This Episode- [00:00] Welcome to the show!
- [03:47] Meet Peter Grano
- [13:31] Current successful trends in business marketing
- [18:48] Produced vs user-created content
- [23:24] Create the wow factor
- [27:18] Don’t create, document
- [31:24] Build trust and authority through social media
- [35:16] Relationships and consistency
- [43:41] Enjoy the journey
- [47:59] Delegation
- [55:43] Connect with Peter
- [57:45] Outro
"It always starts out on a personal level with some of the best clients.” [29:46] - Peter Grano
“You don’t just do stuff for money, there is a personal side to everything.” [37:36] - Peter Grano
“It’s a long road to success and being consistent is the most important thing.” [37:57] - Peter Grano
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FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"
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