Grow Your Video Business with Ryan Koral

Ryan Koral
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Sep 15, 2025 • 49min

455. From 2K to 2.5M Followers Using One Simple Format with Brendan Kane

Brendan Kane, founder of Hook Point and author of the bestselling book by the same name, shares his proven frameworks for breaking through the noise on social media and attracting dream clients. He reveals why the biggest mistake video business owners make is selling the service instead of the solution, and how finding strategic partnerships can scale your business faster than chasing individual clients. Brendan also breaks down his unique approach to "storytelling formats" - repeatable structures that consistently drive engagement and results across any industry.  Key Takeaways Solve pain points, don't sell services - Focus on the core problems that keep your ideal customers awake at night and position your video skills as the solution to those specific issues Partner with connectors, not just customers - Find the people who already serve your ideal clients at scale rather than trying to reach each customer individually - one partnership could lead to hundreds of projects Use proven storytelling formats - Success comes from finding repeatable content structures (like "Man on the Street" or "Is It Worth It") that match your personality and expertise Measure meaningful metrics - Focus on consistent breakthrough content that demonstrates you're connecting with audiences in your area of expertise, not just vanity metrics like follower count About Brendan Kane Brendan Kane is a digital strategist with two decades of experience helping entrepreneurs, brands, and influencers connect with global audiences. He founded Hook Point in 2018, where he has generated over $1 billion in client revenue and 60 billion views through innovative digital strategies.  Brendan has worked with major companies like MTV, Paramount Pictures, IKEA, and Skechers, as well as celebrities such as Taylor Swift and Rihanna. He started in filmmaking, overseeing digital strategies for Paramount Pictures and Lakeshore Entertainment, and pioneered influencer campaigns.  Brendan is also the author of three best-selling books: One Million Followers, Hook Point: How to Stand Out in a 3-Second World, and The Guide to Going Viral. In This Episode  [00:00] Welcome to the show! [05:02] Meet Brendan Kane [07:05] Helping Clients Biggest Pain Point [10:18] Strategic Marketing [19:41] Standing Out [22:42] How Hook Point Helps People [32:11] Demonstrate the Power of Video [33:20] Using AI for Video [37:30] Organic Marketing [46:46] Connect with Brendan [48:10] Outro Quotes "You think about the core customer that you're trying to reach and what is their biggest pain point? What is the thing that actually wakes them up in the middle of the night? And how can you help with your skillset solve that problem." - Brendan Kane "Don't necessarily go direct to the customer but who already reaches your customers at scale and how can you create you know value exchange or a partnership in that direction." - Brendan Kane "If I had to create a video agency today, I would create AI video soup to nuts and I would just find a way... I would just be creating models where I can create AI videos and just start sending it to businesses." - Brendan Kane "I never work with people and our company never works with people to go viral for the sake of going viral, to get views for the sake of going views. It always has to tie into their expertise, their zone of genius." - Brendan Kane "The ROI is as big as your vision... I know people with millions of followers, millions of subscribers that are making six figures a year... But I know people, you know, that have had millions of followers and built billion dollar companies." - Brendan Kane Guest Links Find Brendan Kane online and download his books for free Follow Brendan Kane on Instagram | Facebook | YouTube Connect with Brendan Kane on LinkedIn  Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
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Sep 8, 2025 • 41min

454. The Video Testimonial Strategy That Works 99% of the Time with Ben Albert

Ben Albert, founder of Balbert Marketing and host of Real Business Connections podcast, shares his belief that there's no single key to success - instead, every business has its own unique combination lock. He reveals his nearly 100% effective strategy for getting video testimonials by asking during emotional high moments, and explains how childhood experiences between ages 8-13 often shape the core values that drive our businesses. Ben also shares practical exercises for identifying what makes you "better versus bitter" and how to shift your time and energy accordingly. Key Takeaways Success is a unique combination, not a universal key - Every business has different skills, clients, locations, and team members, requiring their own specific combination of strategies and approaches Ask for testimonials during emotional highs - The best time to request video testimonials is when clients are already feeling positive and engaged, not during random outreach Use the Better vs. Bitter exercise - Draw a line on paper and list what makes you better versus what makes you bitter, then systematically shift time from the bitter column to the better column Your origin story shapes your business values - The experiences and relationships from ages 8-13 often determine the core values and mission that drive your entrepreneurial journey About Ben Albert When Covid hit, Ben was furloughed and feeling lost. He hesitantly opened his MacBook, began reaching out to strangers on LinkedIn, and that one step launched his entrepreneurial journey. Today, Ben hosts the internationally recognized podcast Real Business Connections, runs the thriving firm Balbert Marketing, and in just over a year, replaced his previous income—all while keeping it real and authentic. Ben has collaborated with industry giants like Chris Do, James Altucher, and Jordan Harbinger. Through demand from his network, Real Business Connections has expanded to offer podcast production and growth services for top thought leaders. Once an underdog himself, Ben founded GrowGetters ONLY Collective, a community for growth-minded leaders to access mentorship, accountability, and meaningful connections. He’s on a mission to impact one million lives, one conversation at a time. In This Episode  [00:00] Welcome to the show! [05:08] Meet Ben Albert [07:27] Growgetters Only [09:44] Success Is A Combination Lock [18:30] Better And Bitter [20:22] Delegation [25:29] Video Testimonials Timing [39:30] Connect with Ben [40:12] Outro  Quotes "There is no key to success. There is no one magic pill to solve everyone's problems. There is no key to success, resilience, success in your video business. It's a combination lock." - Ben Albert "When's the best time to ask for a review or a video testimonial? It's during that emotional high." - Ben Albert "I felt disconnected. So I didn't realize this. I was developing a deep, almost necessity for connection." - Ben Albert "All you got to do is take something from the bitter column, do a little bit less of that, and then take the same amount of time in the better column and allocate that time to the better column." - Ben Albert "Each business, each person has their own little combination. So part one, I find, is find someone who's already done what you tried, wanted, want to do, because they've built a playbook." - Ben Albert Guest Links Join Ben's free community Listen to the Real Business Connections Podcast Complementary Consultation / Meet and Greet with Ben Connect with Ben Albert on LinkedIn Follow Real Business Connections on Facebook | YouTube Follow Balbert Marketing on Facebook Follow Ben Albert on Instagram Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
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Sep 1, 2025 • 51min

453. How to Get Into Any Room Using Your Video Skills with Justin Schenck

Justin Schenck, founder of Growth Now and host of the Growth Now Movement podcast, shares how curiosity became his business superpower and why podcasting is the ultimate networking tool. He breaks down the harsh realities of podcasting (78% of shows quit after 7 episodes) while revealing how to use video skills as a "golden ticket" into high-value networking rooms. Justin emphasizes building genuine relationships over transactional networking, showing how simple curiosity-driven questions can lead to meaningful business connections.  Key Takeaways Podcasting is the ultimate networking tool - It gives you permission to reach out to anyone and have meaningful 45-minute conversations that build real relationships Use your video skills as access - Offer to create testimonials or recap videos for events you want to attend but can't afford, turning your craft into networking currency Curiosity beats hard selling every time - Simply asking "Have you ever thought about..." is more powerful than any sales pitch or business card exchange Local podcasts have massive monetization potential - Niche, local shows are easier to sponsor and can generate six-figure advertising revenue with smaller audiences About Justin Schenck Justin Schenck is an entrepreneur, speaker and the host of the top rated podcast the Growth Now Movement. He has been named a Top 8 Podcaster to follow by INC Magazine, featured in Thrive Global and chosen as an ā€˜Icon of Influence’ in the new media space.  Justin’s podcast has grown to become a podcast that is currently getting played in over 100 countries every single week and he has gone on to help countless people grow their brands and business with his company PodBrand.io  He is also the host and creator of one of the go to events for entrepreneurs and forward thinkers; Growth Now Summit LIVE! In This Episode [00:00] Welcome to the show! [06:26] Meet Justin Schenck [12:59] Networking [20:23] What's Your Vehicle? [22:14] Should You Start A Podcast? [29:26] Working With The Right Clients [37:17] Society for Human Resource Management [49:13] Connect with Justin [50:16] Outro Quotes "Curiosity is a superpower." - Justin Schenck "The greatest thing about podcasting is anybody can have a podcast. And the worst thing about podcasting is anybody can have a podcast." - Justin Schenck "78% of shows don't make it past their first seven episodes. It's called Podfade." - Justin Schenck "You have this superpower as filmmakers to get into almost any room with the thing that you can do." - Ryan Koral "The people who are worried about your price point are the worst people to work with." - Justin Schenck Guest Links Find Justin Schenck at the Growth Now Summit Follow Justin Schenck on Instagram | Facebook | YouTube Listen to the Growth Now Movement podcast Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
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Aug 25, 2025 • 43min

452. Why Your To-Do List Is Sabotaging Your Success with Michael King

Executive coach Michael King breaks down why being talented at your craft doesn't automatically make you good at running a business. He shares his framework for moving from reactive daily tasks to intentional vision-building, emphasizing that most creatives are thinking way too small about what they're building. Michael challenges listeners to create a "to-be list" focused on identity and impact rather than just grinding through endless to-dos. Key Takeaways Talent vs. Leadership are different skills - You can be amazing at video production but terrible at running a video business, and both require intentional development Start with identity, then vision, then structure - Before diving into tactics, get clear on who you are, what you want to build, and who you need on your team Create bandwidth for future thinking - You have to intentionally make time to work ON your business, not just IN it, even when you're swamped with client work Embrace being "good and different" - Stop comparing yourself to others and own what makes you uniquely valuable in the marketplace About Michael King Michael King is not just a coach — he's a builder of people, companies, and creative movements. With over a decade of executive insight, creative thinking, and relentless execution, King has launched full-scale leadership systems and founded anti-agencies that prioritize genuine service over industry norms. At the center of King's approach is a fundamental belief that strategy, simplicity, and systems unlock the best in people. This philosophy drives his work across multiple domains: coaching Fortune 500 executives, building platforms for founders, and speaking to teams and leaders around the globe. King is the creator of innovative frameworks like TEAMS and leads transformative experiences through Accelerator, an immersive strategic coaching experience designed to drive meaningful change. His reputation is built on delivering insight without fluff, transformation without ego, and strategic thinking that helps leaders grow what matters most. Whether working with C-suite executives or emerging entrepreneurs, King brings the same commitment to practical wisdom and results-driven strategies that have made him a sought-after voice in leadership development and organizational transformation. In This Episode  [00:00] Welcome to the show! [04:19] Meet Michael King [13:51] Recognizing Your Talent [18:42] Learning to Run a Business [26:33] Future Thinking [32:37] Staying Focused On Your Calling [36:23] Good And Different [41:33] Connect with Michael [42:31] Outro Quotes "There's a huge difference between talent and leadership." - Michael King "The reason why you're not moving the needle is because the tactics and the strategies... [are] not connected to the vision." - Michael King "There's always room for good and different." - Michael King (quoting a club manager's advice to comedian Yakov Smirnoff) "You're leaving too much on the table. It's not big enough. It's not impactful enough. You have more in you." - Michael King "The people that you surround yourself by will determine the future of your business." - Michael King Guest Links Find Michael King online Connect with Michael King on LinkedIn Follow Michael King on Instagram | Twitter Follow Teams Coach on Instagram | Facebook Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
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Aug 18, 2025 • 41min

451. Growth Lives Outside Your Comfort Zone (Lessons from a Coach, Author, and Storyteller) with Dan Clouser

Dan Clouser, author and podcast host, shares his journey from running a youth sports organization for 30 years to full-time RV life while hosting "The Journey of My Mother's Son" podcast. He emphasizes that growth only happens outside your comfort zone and reveals how years of coaching taught him that life, like baseball, is a game where you're either winning or learning. Dan discusses the power of authentic storytelling, the importance of listening without judgment, and how genuine conversations reveal that people have far more in common than they realize.  Key Takeaways Growth requires discomfort - You can only grow outside your comfort zone, whether that's being pushed or making a conscious decision to step into uncomfortable territory You're either winning or learning - Failure is only truly failure if you don't learn something from it; every loss contains a lesson that can prevent future defeats Authentic connection beats perfect branding - Being willing to show your face, share your story, and be vulnerable creates deeper connections than hiding behind logos or polished facades Listen to understand, not to respond - Real conversations happen when you listen to understand someone's perspective rather than just waiting for your turn to speak About Dan Clouser Dan Clouser is an author, blogger, podcast host, speaker, and consultant who founded and operated the Berkshire Baseball & Softball Club (later the BIG Vision Foundation) for 30 years. The organization ran youth sports teams, tournaments, and a 130-acre sports complex, where he dedicated his career to teaching leadership and life lessons to young people. In 2019, he and his wife Sandy answered what they felt was a calling to leave their comfort zone and embark on a cross-country RV journey. Inspired by his late mother Loretta Magary—a free spirit who took her own transformative travels in the 1980s—they sold most of their possessions and hit the road with their golden retriever, Youkilis, to continue her legacy of giving back through volunteering and storytelling. Through speaking engagements, writing, and podcasting, he shares the stories of the "many little people in many little places doing many little things" who are making a difference in the world. His mission is to inspire others to take their own steps toward positive change, honoring the belief that collective small actions can transform the world. Following Youkilis's passing in April 2024, he and Sandy continue their journey together, documenting the remarkable people they meet along the way. In This Episode [00:00] Welcome to the show! [04:38] Meet Dan Clouser [05:51] Comfort Zones [11:37] A Game of Failure [16:42] Journey of My Mother's Son [21:54] Creating Personal Connection [29:08] Understanding Someone's Why [34:14] "A Good Boy's Journey" [37:11] Connect With Dan [40:04] Outro Quotes "Growth only happens when you're uncomfortable. You can't grow any other way." - Dan Clouser "You're either winning or learning. It's only a failure if you don't learn something from that failure." - Dan Clouser "All of us as human beings have a lot more in common than what we don't. We're a lot more alike than we are different." - Dan Clouser "Understanding is not necessarily agreeing." - Dan Clouser "This is the first shot that we've all had at this life. We're all going through this the first time with no experience of what's coming next." - Dan Clouser Guest Links Find Dan Clouser online Follow Dan Clouser on Instagram | Facebook | Twitter Check out Dan's latest book: A Good Boy's Journey Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
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Aug 11, 2025 • 48min

450. The R3 Framework that Changes Everything with Terry Rice

Terry Rice, a former Facebook executive turned keynote speaker and performance coach, shares his powerful transformation story from corporate alcoholic to successful entrepreneur after losing everything. He reveals his R3 framework (Reclaim, Realign, Rebuild) for personal and business transformation while emphasizing the importance of authentic personal branding over perfectionism. Terry demonstrates how being vulnerable about his struggles - including addiction, job loss, and family tragedies - has actually opened doors to bigger opportunities, including speaking at Google and having a documentary made about his life. Key Takeaways Character branding beats personal branding - Show your real self, including failures and struggles, rather than a polished faƧade that people can't relate to Own your flaws as fuel - Use your mistakes, challenges, and pain as branding material rather than trying to hide them - it creates deeper connections with your audience Authenticity opens unexpected doors - Being vulnerable about personal struggles can lead to major opportunities, as Terry's experience shows from one LinkedIn comment to a documentary deal Identity-first transformation works - Get crystal clear on who you are and what you represent before focusing on tactics, systems, or external business elements About Terry Rice Terry Rice is a keynote speaker, performance coach, and author who helps professionals align who they are with where they’re going—then act accordingly. Known for his bold, story-driven approach, Terry teaches leaders how to live and tell better stories that build trust, drive impact, and unlock exponential growth. Whether on stage or in a coaching session, he blends lived experience with actionable strategies to help high performers shed limiting identities, ignite their vision, and build rituals that deliver lasting results. Before launching his coaching and speaking business, Terry held consulting roles at Meta and Adobe—giving him a firsthand view into high-performance business environments. His insights have been featured by Good Morning America, Fast Company, and The Wall Street Journal, and he’s spoken for top organizations including Amazon, Google, and Berkshire Hathaway. Terry also teaches entrepreneurship at General Assembly and contributes regularly to Entrepreneur.com. Based in Brooklyn, he’s a proud husband and father of five and a relentless advocate for mental and physical fitness as the foundation of long-term success. In This Episode  [00:00] Welcome to the show! [05:54] Meet Terry Rice [14:13] Character Brand [19:07] Own Your Flaws [25:07] Being Authentic [36:32] Intentionally Reflecting [41:29] Follow The Plan [45:26] Connect with Terry [47:19] Outro Quotes "If I look at your brand and think to myself, I would not hang out with you on purpose. Why would I want to work with you? Because that's me hanging out with you on purpose, right?" - Terry Rice "The more you can own your edge and use that as fuel, use that as branding, the faster you'll grow and you'll remove some of that guilt, that regret, that shame that you might have as well." - Terry Rice "There's two types of pain, right? There's the pain of discipline or the pain of regret. The challenge is the pain of discipline weighs ounces, whereas regret weighs tons." - Terry Rice "I don't care about your editing tools. I don't care if you're using Adobe. I want to know about your soul. Because if our souls are aligned with a message that I want to spread, then cool, we're good." - Terry Rice "We can't go back and create a new beginning, but we can start from now and create a new ending." - Terry Rice Guest Links Find Terry Rice online Follow Terry Rice on Instagram | Threads| Twitter | YouTube Connect with Terry Rice on LinkedIn Check out more resources from Terry Rice Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
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Aug 4, 2025 • 38min

449. Why Discipline (Not Hustle) is the Path to Freedom in Your Video Business

Ryan shares the hard truth that discipline, not hustle, is the real path to freedom in your video business. He breaks down the three key strategies that helped him build a seven-figure agency while working only three days a week: understanding the difference between working in vs. on your business, setting clear quarterly priorities, and implementing time blocking. This solo episode is a wake-up call for video business owners who are stuck reacting to whatever's in front of them instead of intentionally building toward their goals. Key Takeaways Work ON your business, not just IN it - Schedule regular CEO time for vision-setting, process creation, and strategic planning instead of only doing shoots, edits, and admin work Focus on one clear quarterly goal - Break down annual goals into quarterly milestones with clearly defined "done" criteria, then create weekly tasks to achieve them Implement time blocking - Create themed days or dedicated blocks for different types of work (deep work, admin, marketing, sales) to stay focused and avoid distractions Hope isn't a strategy - While hope is important, you need a focused plan and the discipline to execute it consistently to achieve real business growth In This Episode  [00:00] Welcome to the show! [08:10] Reclaim Control in Your Business [10:54] Doing the Hard Things [14:55] Knowing What You Want [16:09] The Price of Freedom [19:56] Working In Vs. Working On [22:36] Get Clear On Your Goals [24:46] Time Blocking [33:15] Share Your Goals [36:56] Outro Quotes "Growth only happens when you're uncomfortable. You can't grow any other way." - Ryan Koral "Discipline is the price of freedom." - Ryan Koral (quoting Elton True Blood from the 1920s) "Hope isn't a strategy. You must have hope. You should have hope... But the problem is that we get stuck in this like just hoping that our previous project is going to get our next work." - Ryan Koral "Excellence comes at a price and one of the major prices is that of inner control." - Ryan Koral (quoting Elton True Blood) "Being the best filmmaker isn't the thing that has helped this business be around for 20 years... I've had a plan and I've been executing on that plan." - Ryan Koral Links Find out more about 10xFILMMAKER   Find out more about the Studio Sherpas Mastermind FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
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Jul 28, 2025 • 36min

448. Breaking Free from Business Complacency That's Killing Your Growth with Chris Robinson

Chris Robinson, Executive Vice President of Maxwell Leadership, shares his powerful framework for breaking out of business complacency in his new book "From Drift to Drive." He reveals how successful entrepreneurs often drift into "careless security" where they stop doing the things that made them successful in the first place. Chris outlines his seven-step process to help business owners regain clarity, build community, and take intentional action toward their goals.  Key Takeaways Complacency isn't laziness - it's "careless security" where you become comfortable and stop sharpening the skills that got you where you are Start with clarity - consistently ask yourself "What do I want?" because your goals should evolve as you grow Align your daily actions with your annual goals - check if your weekly to-do list matches what you said you wanted at the beginning of the year Community beats competition - surrounding yourself with like-minded people opens more doors than trying to protect your "secrets" About Chris Robinson Chris Robinson is the Executive Vice President of Maxwell Leadership and author of From Drift to Drive. He leads the global expansion of the Maxwell Leadership Certified Team, a premier community of coaches, speakers, and trainers developed by Dr. John C. Maxwell.  With over two decades of experience, Chris specializes in equipping leaders across industries with the skills and mindset for meaningful impact. Known for his authentic approach and dynamic speaking style, he highlights the dangers of "success-induced complacency" and offers strategies for sustained excellence.  As a dedicated coach and lifelong learner, Chris inspires professionals to transform comfortable success into purposeful growth, empowering them to maximize their potential and make a lasting difference. In This Episode [00:00] Welcome to the show! [04:04] Meet Chris Robinson [05:23] From Drift to Drive [07:56] Complacency [11:36] Clarity [16:17] Gathering [17:42] Filtering [18:34] Guidance [25:29] Action [26:13] Evaluation [34:10] Connect with Chris [34:56] Outro Quotes "The gap between what's good and our potential, that gap is great. And so if we can take what we're good at and we can really begin to go back and sharpen that, hone that like we did in order to build that skill set, then we can start reaching towards our potential." - Chris Robinson ā€Every single time, Ryan, that you've been crystal clear on what it is that you want, you've got it every single time." - Chris Robinson "You don't have to do this business alone. There's communities you can plug into. There's guides you can plug into. You don't have to make this all up." - Chris Robinson "Any success that I've achieved, it's because I haven't been afraid to build community and build a relationship with people that are doing the exact same thing as me." - Ryan Koral "My goal for this book is to awaken the unknowingly complacent to help them get going, reignited, and back on track to where they want to go." - Chris Robinson Guest Links Find Chris Robinson website | eSpeakers Find Maxwell Leadership website | Facebook | YouTube Follow Chris Robinson on Facebook  Connect with Chris Robinson on LinkedIn From Drift to Drive: A High Achiever's Guide to Breaking the Chains of Complacency, by Chris Robinson Get Your Free Complacency Assessment Profile Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
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Jul 21, 2025 • 49min

447. How to Become an Indispensable Event Partner Instead of Just Another Vendor with Phil Mershon

Phil Mershon, founder of Social Media Marketing World and Unforgettable Events, shares insider secrets on how video producers can transform from vendors into strategic partners. He reveals the mindset shifts and tactical approaches that make event organizers choose you over the competition. This episode is packed with actionable advice for anyone wanting to build long-term relationships with event clients. Key Takeaways Position yourself as a strategic partner by understanding client goals and revenue outcomes, not just filming requirements Treat hybrid events like television productions to create experiences that compete with Netflix-quality content people expect today Use daily check-ins and "must-have" lists to ensure you capture critical moments while staying flexible for spontaneous opportunities Ask outcome-focused questions upfront to become the thinking partner who takes pressure off your client's team About Phil Mershon Phil Mershon is CEO of Unforgettable Experiences and the director of experience for Social Media Examiner where he helped create and lead Social Media Marketing World. Phil creates memorable experiences that lead to increased retention, and impact. In addition, Phil is also a keynote speaker, corporate trainer, consultant, and the author of Unforgettable: The Art and Science of Creating Memorable Experiences. In This Episode [00:00] Welcome to the show! [04:26] Meet Phil Mershon [06:51] Phil's Journey to Event Planning [10:23] Event Recap Videos [18:34] Getting Hired for Events [21:58] Become a Thinking Partner [32:02] How to Not Miss Moments [35:51] Interview Questions [43:22] Social Media Marketing World [46:32] Connect with Phil [48:28] Outro Quotes "You become part of our team as opposed to a vendor who we have to manage." - Phil Mershon "Your show is competing with Netflix and Amazon and all these things right now. And we can help you." - Ryan Koral "If you can stand out and say, we get it... we can make this show maybe not the same quality because we don't have a million dollar budget, but it can feel that way." - Phil Mershon "The first thing that's going to get my attention is you've understood what my goals are and you know how to make those a reality as opposed to talking about gear and people." - Phil Mershon "You still have to have great content to show me you've got skill. I don't care what kind of cameras you're using. I just need what's the outcome." - Phil Mershon Guest Links Follow Phil Mershon online Follow Phil Mershon on Instagram | Facebook | Twitter | Threads Connect with Phil Mershon on LinkedIn Social Media Marketing World Links  Learn more about the Video Blueprint Starter Kit Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
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Jul 14, 2025 • 46min

446. From Perfectionism to Profits Through Authentic Marketing with Angie Callen

Business coach Angie Callen shares how creative entrepreneurs can overcome perfectionism and imposter syndrome by embracing authenticity, focusing on serving clients rather than impressing peers, and implementing practical time and energy management strategies. Key Takeaways Successful entrepreneurship is 80% mindset and 20% everything else - being willing to get vulnerable and step in front of the camera is essential for video pros who want to build trust Focus on creating content for your potential clients rather than worrying what your peers will think - "generosity is the opposite of comparison" and collaboration beats competition Manage both your time AND energy by implementing theme days, time blocking, and scheduling your most challenging tasks during your peak energy hours About Angie Callen Angie Callen is an award-winning coach, international speaker, and obsessive entrepreneur who loves empowering others to lead amazing lives with thriving careers, all while embracing authenticity.  She’s a Carnegie Mellon graduate and former engineer known for her strategic, analytical, yet creative approach to marketing, sales, and business growth. A fun, engaging, and energetic speaker, Angie is unapologetically one thing: herself!  She’s passionate about helping executives, leaders, and entrepreneurs embrace their natural gifts and strengths for ultimate gains in life AND work. Angie’s thought leadership has appeared in Forbes, NASDAQ, USA Today, Business Insider, Yahoo! Finance, and more.  In This Episode [00:00] Welcome to the show! [06:33] Meet Angie Callen [08:11] Having a Healthy Mindset [12:23] Imposter Syndrome [16:46] Overcoming Perfectionism with Action [27:33] Authenticity [39:08] Preventing Burnout [43:11] Energy Management [44:10] Connect with Angie [45:30] Outro Quotes "Perfectionism is a procrastination technique, y'all. Perfectionism will hold you back more than it will push you forward, especially in entrepreneurship... The best antidote to the imposter syndrome is action." - Angie Callen "Your relationship, your personal relationship, your spouse, the person you choose to do life with will have just as much, if not more impact on the success of your business as you, because if you do not have a supportive one, you will not be successful." - Angie Callen "I think successful entrepreneurship is 80% mindset and 20% everything else. Because if your headspace isn't there and you don't have a little of that grit and a little of that conviction around what you're doing, the roller coaster of ups and downs... is going to make you real sick real fast." - Angie Callen "From a bigger picture strategy perspective, focus on one thing at a time, chunk it down because growing a business is a giant amorphous blob that is really hard to make sense of." - Angie Callen Guest Links Find Angie Callen online Listen to the No More Mondays podcast Learn more about The Modern Coach community Follow Career Benders on Instagram | Facebook Follow Angie Callen on Instagram Links Stop hiding and start showing up; learn more about the Video Cohort Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

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