In this episode, brand designer and strategist Jacob Cass shares his expertise on how video business owners can leverage strategic branding to stand out in a crowded market. Jacob discusses the importance of brand clarity, positioning, and the value of investing in professional branding services to attract ideal clients and boost business success. Key Takeaways Understanding your brand's core value, target audience, and market position is crucial for business growth A well-defined brand strategy can boost confidence and make marketing efforts more effective Investing in professional branding services can lead to long-term business success and higher-quality clients About Jacob Cass Jacob Cass is a brand designer, strategist, educator, podcaster, business coach, community builder and the founder of JUST Creative, a branding & design consultancy that doubles as an industry-leading blog and community. Jacob helps grow brands strategically and has worked for clients such as Disney, Nintendo and Jerry Seinfeld however he is now focused on bringing this global brand experience to smaller businesses. Jacob co-hosts the JUST Branding Podcast which helps designers & entrepreneurs grow brands.   For Jacob, design is a lifelong journey of continuously honing his craft, as well as empowering other fellow designers & entrepreneurs to build on theirs, which has allowed him to build a large and loyal following, including his JUST Creative website which has been viewed over 70 million times. Jacob has spoken at TEDx and been featured in Entrepreneur, Forbes, and a number of high-profile design books including The Best of Logo Lounge Master Series. He also coaches creatives in his coaching community, Exponential Creatives, either 1:1 or in a group mastermind setting. Yahoo! recently declared him as the “Best Brand Coach”. Jacob also runs the membership community Exponential Creatives which helps creatives grow exponentially. Jacob is a digital nomad and travels the world now isolated in Sydney with his family of five, while running JUST Creative. He has visited 88 countries thus far with travel guides on most of them available at his travel blog, JUST Globetrotting. In This Episode [00:00] Welcome to the show! [06:28] Meet Jacob Cass [10:11] Brand Identity [12:36] Branding Through Your Value [20:52] Positioning [28:46] Framing of Your Brand [39:13] Getting Yourself Established [41:05] Connect with Jacob [42:46] Outro Quotes "Brand runs deep. It really does. It's a deep rabbit hole. And the more you learn, the more you realize you don't know." - Jacob Cass "You have to understand what you specialize in, what work you want to be doing. If you're early in your career, you can create mock projects to put in your portfolio to show and communicate what you do." - Jacob Cass "If you don't have testimonials and then make sure that if you're getting testimonies, you're getting the right kind of testimonies, not just ones where people are just like, "Ryan's awesome or Jacob. He's he's great. He's just, you know, fun to work with.' It's like, OK, that that stuff is nice. But did I help you get any results? Did you have any transformation?" - Ryan Koral Guest Links Find Jacob Cass online Listen to the JUST Creative podcast Download the (free) Branding Briefcase branding & design resources Check out the Branding Briefcase Newsletter Follow Jacob Cass on Instagram | Facebook | Twitter | YouTube | Pinterest Connect with Jacob Cass on LinkedIn Links Find out more about the Studio Sherpas Mastermind   Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this episode, Jason Duncan shares his journey from school teacher to successful entrepreneur and business coach. He discusses the crucial differences between owning a job and owning a business, and provides actionable strategies for video business owners to create more freedom and build true business value. Key Takeaways The three tiers of entrepreneurial evolution: owner-operator, owner-manager, and owner-investor The importance of basic delegation as the first step towards business freedom Why consistency outperforms intensity in business growth and personal development How to shift focus from revenue to building a valuable business asset About Jason Duncan The Real Jason Duncan transforms overwhelmed entrepreneurs into liberated business owners. Creator of the XOS™ Method and best-selling author of "Exit Without Exiting," Jason builds "vacation-proof" businesses that thrive without constant owner involvement. Through his Exiter Club and coaching programs, Jason guides founders from trapped owner-operators to strategic owner-investors. Clients often halve their work hours while significantly increasing business value. A 2-time TEDx speaker and podcast host featured in Inc. and Entrepreneur magazines, Jason empowers business owners to scale effectively, implement robust systems, and master delegation. Based in Nashville, Jason enjoys adventures with his high school sweetheart—a lifestyle his methods made possible. He inspires entrepreneurs to achieve financial success and personal freedom, preparing for a profitable exit while living their ideal life now. In This Episode [00:00] Welcome to the show! [06:07] Meet The Real Jason Duncan [11:32] Exit Without Exiting [14:50] Creating a Job or a Business [17:13] 3 Tiers of Entrepreneurial Evolution [23:41] The XOS System [28:52] Enjoying Creative Work [33:15] Consistency & Authenticity [41:20] Where Your Focus Is [42:48] Connect with Jason [44:04] Outro Quotes "There are no billionaire owner-operators. They just don't exist." - Jason Duncan "Consistency outperforms intensity every day of the week. It's not the intense force of the water that carves the canyon. It's the consistent force of the water over time that carves the canyon." - Jason Duncan "If a job is less than a $100 an hour job, you need to hire somebody else to do that job." - Jason Duncan "Our sole role as an architect of the business is to set the vision, communicate the vision and build the asset." - Jason Duncan Guest Links Find Jason Duncan online Follow Jason Duncan on Instagram | YouTube Links Find out more about 10xFILMMAKER   Find out more about the Studio Sherpas Mastermind  Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this episode, Adam Rosen shares his expertise on effective cold email strategies for video business owners. He breaks down the key components of a successful outreach campaign, including proper email infrastructure, personalization techniques, and the importance of patience. Adam also reveals a clever approach to offering mini video audits that can significantly boost response rates and lead to more qualified prospects. Key Takeaways Set up separate domains for cold email outreach to protect your main business email reputation Structure your initial email with a clear purpose, problem you solve, solution, social proof, and call-to-action Offer a personalized video audit as a lead magnet to increase engagement and qualify prospects Aim for 1 positive reply per 1000 emails sent, and remember that patience combined with persistence is key to success About Adam Rosen Adam Rosen, a world-traveling entrepreneur, sold his first tech startup in 2019. He now leads eocworks.com, helping companies get sales through cold email, and thenomadcloud.com (200k subscribers), supporting entrepreneurs who want to explore the world. In This Episode [00:00] Welcome to the show! [06:14] Meet Adam Rosen [06:39] Cold Email Outreach [13:05] Where to Start [18:08] Best Practices [21:25] Email Framework [22:24] Avoiding The Spam Folder [27:50] Getting Set Up [34:54] Connect with Adam [36:29] Outro Quotes "If you move the industry forward, then you did something good with your startup." - Adam Rosen "The biggest mistake people make is not about email copy. It's not even about getting quality lists. It starts at the front, which is the foundation." - Adam Rosen "Patience is a virtue as long as we are growing step by step by step trying to get to where our goals are and we're working hard to get there and doing the right things along the way." - Adam Rosen Guest Links Find Adam Rosen online Follow Adam Rosen on Instagram Links  Find out more about 10xFILMMAKER   Find out more about the Studio Sherpas Mastermind  Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this game-changing episode, sales expert Matt Easton reveals how video business owners can transform their approach to landing clients and growing their business. Matt shares powerful strategies for having meaningful conversations that convert, including how to lead with valuable insights about your client's business rather than just pitching your services. You'll walk away with actionable techniques to confidently reach out to potential clients and close more deals without feeling sleazy. Key Takeaways  Learn how to shift your mindset from being a creative to a business owner who solves real problems for clients Discover the power of asking "Does it make sense?" instead of yes/no questions to smoothly move deals forward Master the art of the "power email" to summarize client needs and set clear next steps Gain confidence in reaching out to potential clients by using the simple yet effective "raise your hand" technique About Matt Easton Matt Easton is a catalyst for success in sales, business, and life. Having created sales coaching systems that have revolutionized the way people achieve business results. Through his businesses, universities, and YouTube channels, Matt helps people get better in minutes, where normally they had struggled for years. Sales is hard. Matt Easton makes it a whole lot easier, more predictable, less stressful, and more fun. Skip the guesswork, trial-and-error, and never-ending cycle of trying to figure everything out yourself. And instead, grow your sales with a proven step-by-step system for closing the deal. (not hopes and prayers). In This Episode [00:00] Welcome to the show! [08:20] Meet Matt Easton [08:26] Easton University Sales Coaching [14:30] Getting Leads Through Sales [15:42] Asking The Right Questions [20:07] Answering the ROI Question [28:56] Next Step Obsessed [30:43] Power Emails [35:37] Proactive Search For Clients [52:06] Connect with Matt [54:01] Outro Quotes  "Everything that is worth something, getting a new client, getting a first date, getting married, getting a promotion, getting a loan for your business, everything in life that matters has this in common: When you slow down in the beginning, you will speed up the result in the end." - Matt Easton "You're not in the creative business. You're not in the video production business. You're in the awareness business. You're in the omnipresence business. You're in the driving businesses forward business." - Matt Easton "If you are truly in business, your business methodology should not need you to be friends with anybody. Amateurs make friends with people. Amateurs ask their friends if they have any work. Professionals are able to have one-sided conversations, and that conversation is about the gosh darn client." - Matt Easton "You guys are in the business of helping the world grow, okay? So that should be something you're very proud of. And that should motivate you to get out of bed." - Matt Easton Guest Links  Find Matt Easton online Follow Matt Easton on Instagram | TikTok | YouTube Links  Find out more about 10xFILMMAKER  Find out more about the Studio Sherpas Mastermind  Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this solo episode, Ryan Koral shares encouragement and insights for video business owners facing challenges in the current industry landscape. He emphasizes the importance of community, adaptability, and maintaining an abundance mindset. Ryan also discusses the value of investing in yourself through coaching and mastermind groups to grow your business. Key Takeaways Building a community of fellow video professionals is crucial for growth and support Be open to experimenting with new strategies if old methods aren't working Focus on providing value and authenticity in your video work Consider investing in coaching or mastermind groups to accelerate your business growth In This Episode [00:00] Welcome to the show! [05:52] Be Open To New Things [10:59] Having a Community [12:42] Handling Competition and Fear [17:02] 10xFILMMAKER Community [20:00] Mastermind [24:33] Outro Quotes "Most of us get into this work because we love it so much. Uh, some of us feel called into this work." "Living open handedly, I think has been like one of the most freeing and satisfying things that I've done." "People who pay pay attention. So when there's money on the line, you're, you're more likely to do the thing." "I'm a firm believer that if you feel called to this work, uh, it is your responsibility to figure out how to keep doing it and how to do it well and how to create predictability and how to be profitable." Links Find out more about 10xFILMMAKER   Find out more about the Mastermind  Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this episode of the show, negotiation expert John Lowry reveals how mastering the art of negotiation can transform your video production business. He shares practical strategies for managing yourself in negotiations, creating win-win scenarios, and ensuring client satisfaction beyond just delivering a great product. John's insights and real-world examples demonstrate how effective negotiation skills can lead to better deals, stronger client relationships, and significant business growth. Key Takeaways  Negotiation is a fundamental skill used daily in video production, from client interactions to problem-solving on set Effective negotiation involves managing yourself, balancing competitiveness with cooperation, and being clear about your intentions Look beyond monetary terms in negotiations; consider how clients can help you achieve broader business goals Client satisfaction depends on three key factors: the product, the process, and how you manage people throughout the project About John Lowry John Lowry is a recognized authority on negotiation through his experience as a lawyer, business consultant, entrepreneur, negotiation coach, and university administrator. His results-focused, systematic approach to negotiation has been successfully implemented by thousands of professionals across the United States. He is the author of Negotiation Made Simple, a top selling business book on Amazon published by HarperCollins. He is also a sought after conference and corporate event speaker having served organizations such as UPS, Pinnacle Financial Partners, HCA, LexisNexis, Colliers, American Excess Insurance Exchange, American Legal Connections, and the American Society of Civil Engineers.  John serves as co-founder and principal of Thrivence, a management consulting firm based in Nashville, TN. In addition to guiding the firm, John counsels clients on strategy, revenue growth, leadership development, and conflict management. He also serves as president of The Lowry Group, LLC (“TLG”). At TLG, he provides negotiation training and coaching for governmental entities, major insurance companies, law firms, health care organizations, and other businesses. John is regularly engaged as settlement counsel by parties in litigation and has successfully negotiated the resolution of hundreds of lawsuits over the past decade. In This Episode [00:00] Welcome to the show! [07:36] Meet John Lowry [08:17] Negotiation [14:28] Negotiation Made Simple Book [15:04] Manage Yourself [17:00] Competitive and Cooperative [18:10] Be Willing to Forgive [18:39] Be Crystal Clear [19:47] Negotiation In Action Examples [40:23] Satisfaction [45:14] Connect with John [46:31] Outro Quotes "The most important thing that you can learn how to manage is yourself." - John Lowry "If you manage the process really well and you treat the people really well, it's amazing to me how many times people will forgive a glitch in the product." - John Lowry "I want the good people to win in this world and so I'm excited to come alongside them and help them figure out how to win whatever that looks like." - John Lowry Guest Links  Find John Lowry online Negotiation Made Simple. by John Lowry Listen to the Negotiation Made Simple podcast Follow John Lowry on Facebook Links Find out more about the Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this episode of the show, Legendary Art Center professor and business coach Errol Gerson shares his wisdom from 50+ years of teaching and mentoring creatives. He reveals powerful strategies for overcoming imposter syndrome, standing out in a crowded market, and achieving success through mindset shifts and gratitude practices. Errol's inspiring stories and practical advice will motivate video business owners to embrace their role as storytellers and take their careers to new heights. Key Takeaways  Change your perspective: "If you change the way you look at things, the things you look at will change." Success is a choice, not chance: Create opportunities by putting yourself out there and standing out from the crowd. Embrace gratitude daily: Developing a "gratitude attitude" can transform your outlook and lead to greater success. Reframe your identity: You're not just a videographer, you're a storyteller - this mindset shift can open new doors and opportunities. About Errol Gerson Errol was born and raised in South Africa and left in 1966 to study at USC majoring in Accounting undergrad and Finance and Management at the MBA level, also at USC. He worked in public accounting for 6 years before founding his own accounting and Business mgmt firm for over 20 years. Since then he has practiced as a strategic financial and management consultant and has taught entrepreneurship for 49 years at the Art Center College of Design. He is now doing online (Zoom, etc.) financial consulting with businesses across the globe, and he counsel and coach group of 10-15 businesses to teach and answer specific questions about income tax (if in the U.S.) or strategic financial planning and decision making, break-even analysis, and setting specific sales goals that reach break-even. In This Episode [00:00] Welcome to the show! [04:01] Meet Errol Gerson [05:19] Journey to Teaching Business [07:28] Understand Your Audience [09:44] Changing Your Perspective [10:43] Getting Yourself Out There [19:42] An Eighth of an Inch [30:53] Believing In Yourself [40:29] Seek First to Understand [46:40] Connect with Errol [47:51] Outro Quotes  "If you change the way you look at things, the things you look at will change." - Errol Gerson "Success is not chance, it's choice." - Errol Gerson "Smile: Small Movement that Improves your Life Every day." - Errol Gerson "Your clients change lives. They're storytellers and storytellers are gifted people." - Errol Gerson "If it doesn't challenge you, it won't change you." - Errol Gerson Guest Links Find Errol Gerson online Connect with Errol Gerson on LinkedIn Links Find out more about the Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this episode of the podcast, discover how to keep more of your hard-earned money with CPA and tax strategist Amanda Han. Learn game-changing strategies for video business owners, including the benefits of S-corps, smart write-offs, and using real estate to build wealth. Amanda shares practical tips to transform your approach to taxes and finance, helping you maximize profits and minimize stress. Key Takeaways  Learn how transitioning to an S-corp could significantly reduce your tax bill and save you thousands Discover often-overlooked tax write-offs for video professionals, including strategies for travel expenses Explore how real estate investments can boost your wealth-building efforts and provide tax advantages Understand the importance of regular bookkeeping and finding the right CPA to support your business goals About Amanda Han Amanda Han & Matt MacFarland are CPAs and tax strategists who specialize in helping people use real estate to save massive amounts in taxes and keep their hard earned money. They help educate investors on how to maximize tax write-offs, legal entity strategies, tax-efficient ways to access profit, how to use 401K money for real estate, and much more. They are authors of the highly rated book Tax Strategies for the Savvy Real Estate Investor and they have been featured in prominent publications including the Forbes Finance Council,  Money Magazine, Talks at Google,  CNBC’s Smart Money Talk Radio as well as the BiggerPockets podcasts. Today, Amanda & Matt have helped thousands of investors nationwide to save on taxes with proactive tax planning. In This Episode [00:00] Welcome to the show! [05:52] Meet Amanda Han [11:31] Write-Offs [21:39] S-Corp Versus LLC [35:08] Record-Keeping [38:30] Real Estate [47:01] Connect with Amanda [49:55] Outro Quotes  "It's not about how much money you make, it's about how much of it you actually get to keep." - Amanda Han, quoting Robert Kiyosaki "Saving more money really is the same as making more money. When you save in taxes, that's the easiest money you can make because it was already your money to begin with." - Amanda Han "We don't spend money for the write-off. The best way to do is to take a look at what we are already spending money on anyways, and say, how can I make sure this is a legitimate write-off?" - Amanda Han "What got you here won't get you there." - Ryan Koral, discussing business growth and the need for fresh strategies "I always look at what can we document before the trip, before that transaction, so that if it were to be questioned, I have a legitimate way to say, well, yeah, I spent $5,000 on that trip because I had these requests from these clients." - Amanda Han, on properly documenting business expenses Guest Links  Find Amanda Han online Follow Amanda Han on Instagram Access the free Tax Savings Toolkit Links  Find out more about 10xFILMMAKER   Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this episode of the podcast, John Bilski shares his journey from wedding videographer to multi-brand video entrepreneur, specializing in both wedding and education sectors. He discusses strategies for breaking into the education market, the importance of face-to-face networking, and how to build separate brands for different niches. John also offers inspiring advice on finding fulfillment in your work and taking bold steps to grow your video business. Key Takeaways Diversify your video business by creating separate brands for different niches Break into the education market through relationship-building and face-to-face networking Leverage your passion and unique perspective to stand out in competitive markets Focus on work that truly fulfills you - success and financial rewards will follow About John Bilski John started in video production as an assistant editor at $8 an hour in 2002. Now, 22 years later, he runs his own production company he started with a love for evoking emotion through film. He’s also ruggedly good looking - LOL  In This Episode [00:00] Welcome to the show! [05:52] Meet John Bilski [07:41] Mastermind [10:06] John's Journey To Video [13:10] Education Video Clients [31:58] Handling Multiple Niches [38:32] John's Encouragement [44:22] Outro Quotes "If you can get somebody to cry, that's our goal." - John Bilski, on creating emotional impact in videos "Practice what you preach at a certain point. And so I've tried to make it a goal of mine to start a YouTube channel very soon." - John Bilski, discussing the importance of personal branding "What got you here won't get you there." - Ryan Koral, on the need to evolve business strategies for continued growth Guest Links  Follow High Tide Media on Instagram Follow Bilski Productions on Instagram Follow Edu Films on Instagram Follow John Bilski on Instagram | Facebook Links Find out more about 10xFILMMAKER   Find out about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

Bradley Hamner, Founder and CEO of BlueprintOS, shares his journey from being a workaholic entrepreneur to becoming the architect of his business. He emphasizes the importance of creating systems and processes to upgrade the operating system of a business.  Bradley discusses the common belief that entrepreneurs must do everything themselves and highlights the need to train and delegate to a team. He also emphasizes the mindset, skillset, and toolset required to transition from being the rainmaker to the architect of a business.  Becoming the architect of your business involves five milestones: having a business generating over a million dollars in revenue, achieving a ratio of 40 or above between year-over-year growth and profitability, taking 12 weeks off in a year, having an executive assistant to buy back your time, and installing an operating system that exists independently of you.  Working on your business, not just in it, is crucial for growth. Standardizing processes and documents in the business is important for creating a culture of design and intentionality. Implementing ideas is key to creating real change. Key Takeaways Upgrade the operating system of your business by creating systems and processes. Train and delegate to a team to avoid being the bottleneck in your business. Adopt the mindset of an architect and design the systems that will run your business. Acquire the necessary skills and tools to effectively manage and scale your business.  Working on your business, not just in it, is essential for growth and success. Standardizing processes and documents in the business creates a culture of design and intentionality. Implementing ideas and taking action is crucial for creating real change in your business. About Bradley Hamner Bradley started his first business in 2009 with no customers, no leads, and very little cash but he did have a desire to win and succeed. After working around the clock for 5 years, Bradley had a health scare in his 30s. Knowing something had to change, he focused on building his leadership first, and then he began “architecting” his business to work for him. This led him to designing the ultimate operating system for business owners - BlueprintOS. This framework has empowered business owners to move successfully from rainmaker to architect in their business. Now, Bradley is a Business Growth Coach, certified Value Builder, and host of the Above The Business Podcast. Each week, he shows other entrepreneurs & business owners how to install the systems, processes, and routines their business needs to grow and scale.  The ultimate outcome? Business owners have a successful business that creates the freedom and flexibility they desired from the start. In This Episode [00:00] Welcome to the show! [06:48] Meet Bradley Hamner [07:58] BluePrintOS [11:11] The Architect of Your Business [27:36] The Five Milestones [32:48] On, In, And Above [49:52] Connect with Bradley [51:03] Outro Quotes "The business got bigger to the point to where then the business got bigger than me and started to sling me around." - Bradley Hamner “What I was really doing is I was transitioning myself from being the rainmaker to where like it was all dependent upon me to really I started to become the architect of the business.” - Bradley “It’s really about working on your business and not just in your business.” - Ryan Koral “There are times that we need to get above the business. And I would even share with someone that listening to a podcast, going to a conference as an example, going to a strategic coach, those are times I wasn't working on that business. I was working above my business.” - Bradley Guest Links Learn more about the BlueprintOS Assets Find Bradley Hamner online Follow Bradley Hamner on Instagram | Facebook Links  Find out more about 10xFILMMAKER   Find out more about the Onward Summit  Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes