In this episode of the Grow Your Video Business Show, we're tackling three game-changing strategies for video professionals looking to level up their business. We dive into the power of offering strategic workshops to clients, explore effective ways to find work and promote yourself, and unpack the nitty-gritty of retainers, contracts, and partnerships. Whether you're a seasoned pro or just starting out, this episode is packed with actionable advice to help you build stronger client relationships, create consistent income streams, and position yourself as a sought-after video partner.  Key Takeaways  Offering Workshops The power of strategic planning sessions with clients How to package and price your workshops Using workshops to land bigger projects Finding Work and Self-Promotion Tips for showcasing your best work Strategies for reaching ideal clients Balancing different types of projects Retainers, Contracts, and Partnerships The importance of written agreements Structuring retainer deals for consistent income Navigating business partnerships In This Episode [00:00] Welcome to the show! [04:40] Offering a paid workshop [21:05] Finding work and promoting brand [38:50] Retainer contracts [01:02:00] Outro Quotes "The magic word is start. Go ugly early. Like don't just get out of your head. Just do the thing." - Ryan Koral "People are more invested when they're paying money, right? So there's this feeling that they're already showing up to the table with like pen in hand and like ready for you to lead them versus somebody that's in interviewing you to figure out if they want to hire you." - Ryan Koral Links Find out more about 10xFILMMAKER   Find out more about the Onward Summit Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

Robert Teegarden, owner of Create Your Own Path Productions, shares his journey into running a video business and the importance of creativity in society. He discusses the role of creatives in shedding light on different perspectives and telling stories.  Robert emphasizes the need for creatives to respond to the needs of the world and act on their ideas. He also highlights the value of consistent practice and getting the reps in to improve one's craft. Robert’s work today focuses on small business video marketing and production in the health and wellness and music niches.  The conversation explores the importance of consistent and high-quality visual communication in building brand value and perception. It emphasizes the need for creatives to understand the business side of their work and translate their creativity into tangible ROI for clients. The concept of repurposing content and creating a suite of services is discussed as a way to maximize value for clients.  The conversation also highlights the power of behind-the-scenes content in humanizing brands and building authentic connections with consumers. The key takeaway is to focus on the purpose and joy of being a creative and to remember the impact and value of the work being done. Key Takeaways  Creatives have a unique role in society to shed light on different perspectives and tell stories. Responding to the needs of the world and acting on creative ideas is essential. Consistent practice and getting the reps in are crucial for improvement. Small business video marketing and production can be focused on specific niches like health and wellness and music. Consistent and high-quality visual communication is crucial for building brand value and perception. Creatives need to understand the business side of their work and translate their creativity into tangible ROI for clients. Repurposing content and creating a suite of services can maximize value for clients. Behind-the-scenes content is powerful in humanizing brands and building authentic connections with consumers. Focus on the purpose and joy of being a creative and remember the impact and value of the work being done. About Robert Teegarden Robert is a life-long creative. He started as a musician and has traveled the world performing as a vocalist and bassist. He has a Masters and undergraduate in Music Business and worked in the industry for 15 years.  In his early 30s, he left his corporate job and started making short films and the rest is history. He has been the creative alongside Ron "Boss" Everline, Kevin Hart's personal trainer and business partner, and worked with several multinational brands like Chase, Yamaha, Easton Sports Cellucor and more. In This Episode [00:00] Welcome to the show! [04:19] Meet Robert Teegarden [07:51] A Creative's Role In Society [11:51] Robert's Journey Into Production [23:40] Maximize Value For Your Client [39:41] Connect With Robert [40:27] Outro Quotes “We occupy a very specific role in society and we have this need and ability to be able to kind of make sense of the world around us. And having that understanding that your work matters and the stories that you're telling matter and your ability to do that is a skill set that not very many people have.” - Robert Teegarden “We have a role and a purpose, and it’s to be able to shed light on these things, the nuance of what life, society, and culture is. And I don’t think that that’s a job set for just every person to have. It’s a very specific way that you have to view those things. It’s a gift, really. It’s a privilege to be able to do it.” - Robert "You talk about there being a need in the world and, as creatives, some of us see that need and then respond to that need.” - Ryan Koral “I think a huge Cardinal sin is like you have these beautiful spaces that you create as a small business and then you just don't have the communication, the outbound communication to back that up." - Robert Guest Links Get your copy of the Video Marketing Playbook Find Robert Teegarden online Follow Robert Teegarden on Instagram Links Find out more about the Onward Summit Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this episode, Ryan and Rory Clark discuss the importance of customer intimacy in sales and marketing. They emphasize the need to genuinely connect with customers, ask the right questions, and listen actively. Rory shares his expertise in customer development and highlights the three key phases: customer attraction, customer creation, and customer satisfaction. He also explains the power of video in creating a high-touch customer experience. The conversation provides valuable insights for entrepreneurs and creatives looking to improve their sales strategies. Key Takeaways Customer intimacy is a powerful strategy that beats AI and technology-driven approaches. To connect with customers, genuinely listen to them and ask the right questions. The three key phases of customer development are customer attraction, customer creation, and customer satisfaction. Video is a highly effective tool for creating a high-touch customer experience. Focus on customer intimacy and provide a personalized and exceptional customer experience. About Rory J. Clark Rory J. Clark is the creator and innovator of FOCUS SELLING®, a breakthrough performance  system which has helped countless executives around the world to exceed performance  expectations. He inspires excellence in leadership, teamwork, and performance through the renovation of individual mindsets.  For more than four decades, executives in over two hundred organizations, on six continents, and in over thirty countries, have learned from Rory. In addition, they have taught Rory how to turn FOCUS SELLING® into a competitive weapon. Rory’s experience includes leadership positions in marketing, sales, recruiting, and training in organizations such as CBS and ABC Radio, Wilson Learning Corporation, and the Dale Carnegie Institute. He is an expert in selling, in instruction, and in curriculum design. In This Episode [00:00] Welcome to the show! [03:50] Meet Rory Clark [05:28] Building a StoryBrand [09:28] A Sale From Start to Finish [11:09] Adjusting to Social Styles [11:29] Connecting Intentionally [11:57] Uncovering [35:54] Phases of Customer Development [40:39] Connect with Rory [41:40] Outro Quotes “In 1984, which is 40 years ago – probably when I got my AOL address – there was a book called Megatrends. And the author of the book said… the more high tech we get, the more high touch will be required. Well, now that's on steroids, right?” – Rory Clark “If you're great at customer intimacy, that beats AI hands down because people are sick of interacting with it. They're sick of not getting to talk to a person.” - Rory “Be creative in your craft, but find a system that works for you when it comes to selling and marketing and all those things.” - Ryan Koral Guest Links Find Rory Clark and Focus Selling online Email Rory Clark: roryjclark@aol.com Links Find out more about the Onward Summit  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this special 400th episode of the Grow Your Video Business show, host Ryan Koral reflects on the journey since launching the podcast in early 2016. Originally started with co-founder Matt Davis, Ryan shares memorable moments, the evolution of the show, and the importance of community and support in overcoming struggles. He expresses gratitude to listeners, team members, and supporters who have made the show possible. Tune in for a heartfelt look back at eight years of podcasting, personal growth, and the powerful impact of community.  Key Takeaways The journey up to, and what it means to celebrate the 400th episode. Expressions of gratitude to loyal listeners. Reflection on the show’s origins and growth. Community highlights and a transformative 2016. Thankful to key contributors and the global audience. In This Episode [00:00] Welcome to the show! [00:48] Celebrating 400 Episodes [01:25] How It All Started [03:12] The First Episode Ever [10:58] Community [22:21] Thank yous [31:39] Outro Quotes “My heart is just so thankful for you for being with me.” “We both (me and Matt Davis) were speaking at events for filmmakers and we both loved education and we both like a microphone, so we just thought it would be really fun. And we did it. And that's where Studio Sherpas was launched.” “As I reflect on all 400 episodes, all of the ups and downs and, you know, so many highs and so many lows, the thing that still rings true today as what I think is the most important is community.” “It’s amazing the opportunities I’ve gotten just by having a show. The people that have said yes to be on this show… these people wouldn’t have a conversation with me if I didn't have a podcast.”  Links Find out more about the Onward Summit Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this episode, Kenrick Mills shares his journey from odd jobs to building a successful video production business. He emphasizes the importance of finding a niche and focusing on a specific type of client. Kenrick's favorite type of project is interior design videos, as they allow him to be creative and showcase beautiful spaces. He also discusses the benefits of working with retainer clients and building long-term relationships. In this conversation, Ryan and Kenrick discuss the importance of finding a niche and the power of YouTube for businesses. They emphasize the need to practice what you preach and the value of showing up on social media platforms. Kenrick shares his plans to start a YouTube channel to reach business owners who need creative services. Ryan encourages him to focus on his unique perspective and personality to stand out in the market. They both highlight the abundance of opportunities and the importance of consistency in content creation. Key Takeaways Finding a niche and focusing on a specific type of client can make your job easier and more enjoyable. Building long-term relationships with retainer clients can provide consistent work and a steady income. Interior design videos offer the opportunity to be creative and showcase beautiful spaces. Creating a landing page and marketing content that speaks directly to your target audience can help attract more clients. Crossover opportunities often arise when working within a specific niche, allowing you to expand your client base. Finding a niche within a specific industry opens up more opportunities within that niche. Being consistent and showing up on social media platforms, especially YouTube, can help businesses grow and attract clients. Every individual and business has a unique perspective and personality that sets them apart from competitors. Practicing what you preach and investing in your own brand and content can build trust and credibility with potential clients. Creating content that provides value and speaks to your ideal clients can make it easier for them to connect with you and book your services. About Kenrick Mills Kenrick Mills has been running a boutique content agency in Jupiter, Florida since 2014. He helps small to medium sized businesses grow their brand, sell their projects more efficiently, and help them tell their story. In This Episode [00:00] Welcome to the show! [05:54] Meet Kenrick Mills [07:31] Earth Walker Media [18:41] Benefits Of Niching Down [27:15] Niching Through YouTube [48:15] Connect with Kenrick [49:11] Outro Quotes "I just have this type of person that I'm trying to work with more than a specific type of client." - Kenrick Mills “That makes your job so much harder when you don't have a specific persona, a specific niche, or a specific problem that you solve with a particular kind of video. And my challenge to people is like, well, just pick something and you don't have to do that work forever. It's just going to be for a period of time. Like you need to create some momentum and some traction.” - Ryan Koral “I think it's Blair Enns says something about a creative sees 10 doors and wants to open every single one. But niching down is going into that door, that one door, and just finding that there are actually 10 more doors behind that one door.” - Kenrick “If you feel like, ‘I'm just afraid of having a niche because I don't want to get stuck doing the same old thing,’ that's not how you're wired. You're not going to do the same old thing. You're going to think of new things. And it's going to challenge you. And you're going to rise to the challenge because you are a creative.” - Ryan Guest Links Find Kenrick Mills online Follow Earthwalker Media on Instagram | Facebook Links Download a copy of Ryan's Networking Guide Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this episode, Ryan and Justin Roethlingshoefer discuss the importance of prioritizing health as a business owner or leader. They emphasize that our health is our greatest asset and that we need to take care of ourselves in order to show up as the best version of ourselves in all aspects of life. They highlight the need for personalized health plans and the importance of tracking key metrics such as heart rate variability, sleep quality, VO2 max, and cellular deficiencies. They also discuss the concept of 'Who Not How' and the value of building a team of experts to support our health journey. Key Takeaways Our health is our greatest asset as business owners and leaders. Personalized health plans are essential for optimal well-being. Tracking key metrics such as heart rate variability, sleep quality, VO2 max, and cellular deficiencies can provide valuable insights. Building a team of experts to support our health journey is crucial. The concept of 'Who Not How' applies to health as well, where we need to focus on finding the right people to help us rather than trying to do everything ourselves. About Justin Roethlingshoefer Justin Roethlingshoefer is the co-founder of OWN IT Coaching, a multiple seven-figure coaching company. As a former performance coach in the NCAA and NHL, through OWN IT he has made the same ecosystem that is usually only available to the best athletes in the world now available to you. Utilizing best in class testing, technology, and coaching, he and his team have been able to transform the health and lives of hundreds of thousands of leaders throughout the country while empowering them on their journey and making the complex topic of health simple, actionable, and personal. He is a speaker and the host of The OWN IT Show podcast. Justin is the author of three other bestselling books including The Athletic Performance Blueprint and OWN IT. In This Episode [00:00] Welcome to the show! [04:21] Meet Justin Roethlingshoefer [11:39] The Importance of Health [15:58] Framework for Understanding Health [26:06] Heart Rate Variability [27:49] Understanding Sleep Quality [29:32] Measuring VO2 Max [31:09] Cellular Deficiencies [41:36] Connect with Justin [43:42] Outro Quotes “It's looking you back in the mirror every single morning. You've been given God-given abilities, God-given creative frameworks in your brain. You've been given a calling and a gift and there's certain things that only you can do and I think oftentimes we take that for granted.” - Justin Roethlingshoefer “They found success in chaos because they've been the one to create the solution. And so that's what they trust today. And because of that, that's what they continue to lean into. And they fail to come back to creating predictable and sustainable solutions for themselves when it comes to health and making sure that they are well.” - Justin “We fail to recognize and realize that there's a cost to leadership. There's a cost to doing business. There's a cost to owning a company. And there's a cost to going on this mission. And the remedy is not a gym membership. The remedy is not a massage once a month. The remedy is not going on a vacation with your family once a year. The remedy has to be built as intentionally and as consistently as you've built your business.” - Justin Guest Links Find Justin Roethlingshoefer online Get Instant Access (free ebook): “Live Long. Lead Well. The Business Leader’s Guide to Optimizing Health for Longevity and Performance” Follow Justin Roethlingshoefer Instagram | Facebook Follow OWN IT on Instagram | Facebook Links Download a copy of Ryan's Networking Guide  Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

Tim Arnold, a seasoned leader who has managed a homeless shelter and built a social enterprise, dives into the nuances of leadership. He emphasizes the need to embrace healthy tensions like confidence versus humility and profit versus purpose. Tim shares compelling stories from his experiences, revealing how engaging in constructive conflict can drive growth and understanding. By navigating these complexities, he highlights the potential for resilience and enriched decision-making in leadership.

In this episode, Ryan welcomes Dr. Saundra Dalton-Smith, the founding physician and CEO of Restoracists, to discuss the crucial topic of rest and well-being. Dr. Saundra, a board-certified internal medicine physician, speaker, and award-winning author, shares insights from her bestselling book "Sacred Rest." They delve into the seven types of rest necessary for optimizing productivity, increasing overall happiness, and overcoming burnout. Dr. Saundra explains how incorporating small, intentional restorative activities can make a significant difference in one's life. Listeners will learn practical strategies to incorporate rest into their daily routines and understand the importance of balancing work and personal life for long-term success. Key Takeaways Rest is essential for productivity, creativity, and overall well-being. There are seven types of rest: physical, mental, spiritual, emotional, social, sensory, and creative. Small, intentional restorative practices can make a significant difference in combating burnout. Incorporating rest into daily routines is more effective than waiting for big breaks or vacations. About Dr. Saundra Dalton-Smith Dr. Saundra Dalton-Smith is a Board-Certified internal medicine physician, speaker, and award-winning author. She is an international well-being thought-leader featured in numerous media outlets including Prevention, MSNBC, Women’s Day, FOX, Fast Company, Psychology Today, INC, CNN Health, and TED.com. She is the author of numerous books including her bestseller Sacred Rest: Recover Your Life, Renew Your Energy, Restore Your Sanity, including insight on the seven types of rest needed to optimize your productivity, increase your overall happiness, overcome burnout, and live your best life.  In This Episode [00:00] Welcome to the show! [03:58] Meet Dr. Saundra Dalton Smith [07:51] Dr. Saundra's Burnout Story [10:41] Rest Deficit [13:05] The 7 Types of Rest [20:20] Ways to Achieve Mental Rest [27:52] Physical Rest [32:20] Creative Rest [34:23] Connect with Dr. Saundra [35:13] Outro Quotes "I had a fantastic work ethic. I had zero rest ethic." "Rest isn't just about stopping. Sometimes it's a restorative process to pour back into the place of depletion." "It's horrible to have passion for something, but not have the energy to do it." "You don't actually have to physically be in it; you just have to be reminded of it." "Rest is how productive people stay productive, and how innovative people stay highly creative." Guest Links  Discover your personal rest deficits using Saundra’s free assessment at RestQuiz.com Find Dr. Saundra Dalton-Smith online Follow Dr. Saundra Dalton-Smith on Instagram | Facebook | Twitter Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Find out more about Onward Summit Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this episode, Ryan interviews Mariana Henninger, the brilliant mind behind Brandmagnetic. Mariana shares her unique journey from being a decorated documentary filmmaker to becoming an entrepreneur focused on creating impactful brand videos. She emphasizes the importance of storytelling and emotional connection in differentiating oneself in the crowded online market. Mariana discusses her approach to business, including the development of her course and membership program that helps entrepreneurs create their own brand videos. She also touches on her strategies for pitching to high-profile clients and the value of leading with personal connection and authenticity. This episode is packed with valuable insights for anyone looking to enhance their brand presence and build a loyal community. Key Takeaways The importance of storytelling and emotional connection in brand videos. Strategies for pitching to high-profile clients by leading with value and authenticity. The role of community and continued support in business growth. Embracing your unique personality as a differentiator in the market. About Marianna Henninger Marianna is a documentary filmmaker & Founder of Brandmagnetic. She is an Emmy award-winning documentary filmmaker specializing in Brand Videos. In This Episode [00:00] Welcome to the show! [06:11] Meet Mariana Henninger [11:17] Why Brand Videos? [20:03] The Membership Model [28:20] People Who Pay Pay Attention [43:06] Secret Sauce Of Your Business [47:32] Connect with Mariana [49:44] Outro Quotes "What makes you different is you. You are the secret sauce of your business." - Mariana Henninger "When you pay, you pay attention. The idea of valuing your expertise is crucial." - Mariana Henninger "Lead with good work and results, but then show them who you are." - Mariana Henninger "The best clients are those who go through the workshop process, building a connection with you." - Ryan Koral  "Building a business takes time. It’s important to understand that it takes time to build the big stuff." - Mariana Henninger Guest Links  Find Mariana Henninger online Listen to the Empire Secrets Podcast Follow Mariana Henninger on Instagram Follow Brandmagnetic on Instagram Links Find Vanessa Carr online Find out more about Onward Summit   Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this episode, Ryan welcomes Annemie Tonken, a seasoned photographer and educator specializing in business systems and strategies for creative entrepreneurs. Annemie shares her journey from wedding photography to creating a sustainable and predictable income model through her innovative Simple Sales System. The discussion delves into the challenges faced by photographers in maintaining a steady income, the inspiration behind Annemie’s subscription-based model, and the importance of business systems in achieving long-term success. Annemie offers valuable insights on building trust with clients, the benefits of niching down, and how to create compelling offers that attract and retain customers. Key Takeaways Creating a membership model can provide predictable income for a photography business. Focusing on a specific service and building trust with clients can lead to a more stable and profitable business. Exclusivity and scarcity can attract clients and increase perceived value. Having a go-to product or service simplifies operations and improves efficiency. Being selective with clients and setting boundaries can lead to a more enjoyable and sustainable business. About Annemie Tonken Annemie has been a professional photographer since 2010 and is now a respected educator focused on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love. She's the host of This Can't Be That Hard, a top-rated weekly business podcast for photographers, the creator of the Simple Sales System, which is used by thousands of photographers worldwide to create in-person sales-level income and service in an automated, and an experienced speaker known for her fluff-free content and memorable metaphors.  In This Episode [00:00] Welcome to the show! [10:25] Meet Annemie Tonken [12:11] Monthly Recurring Revenue [12:59] Annemie's Business Beginning [18:38] Photography Membership [24:04] Confidence To Charge Fairly [25:00] Client Exclusivity [31:05] Knowing Your Main Deliverable [37:35] Connect with Annemie [38:12] Outro Quotes "One of the biggest challenges in my business over 20 years is having any sense of predictable income."  "I could create essentially a subscription so that my clients could get this done." "There's a new confidence that you haven't really experienced before." Guest Links Find Annemie Tonken online This Can't Be That Hard podcast Follow Annemie Tonken on Instagram | Facebook Links Find out more about the Onward Summit Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes