421. The Personal Branding Data That Will Change Your Business with Jeremy Weber

Jan 20, 2025

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Brand Builders Group's Jeremy Weber reveals compelling research about the impact of personal branding on business growth and provides a practical framework for building authority without getting distracted from your core business. He shares how to strategically position yourself as an expert while maintaining focus on your primary revenue streams.

Key Takeaways

Focus on building your personal brand as an extension of your business, not a separate entity
Start with one-to-one work before scaling to one-to-many and then many-to-one
Create content that teaches subsets of your proven process to attract ideal clients
Niche down to become known as the expert in one specific area before expanding

About Jeremey Weber

Jeremy Weber is a founding member and senior strategist at Brand Builders Group.

Over his 17+ year career, he has founded, sold and helped to grow multiple companies. His work as a personal brand strategist has supported New York Times bestselling authors, viral TED speakers, celebrity influencers, a Shark Tank investor, and 7+ figure entrepreneurs across many industries.

As a founding member and senior leader within Brand Builders Group, he’s supported the launch and growth of one of the fastest growing personal brand strategy firms in the world. His work has spanned leading a team of 25+ strategists, overseeing the platform supporting 700+ personal brands, and managing the company’s global partner network. As a thought leader in the industry, he has spoken to audiences of 15,000+ and sat on the advisory board of global companies.

In his current role, Jeremy is blending his technical and entrepreneurial expertise to support the expansion of the company’s book launch service offerings. Through a track record of selling hundreds of thousands of books and 15+ Wall Street Journal and New York Times bestsellers, we are helping our clients make a big positive impact on this world.

In This Episode

[00:00] Welcome to the show!
[05:33] Meet Jeremy Weber
[06:17] Having A Personal Brand
[19:59] Reputation Formula
[30:08] Content and Positioning
[46:09] Having A Clear Audience
[53:05] Connect with Jeremy
[55:40] Outro

Quotes

"The number one reason that people fail is they're trying to do too many things for too many people... We have the saying diluted focus equals diluted results." - Jeremy Weber

"If you're not focused enough on what you want to be great at, you're not seeing things that most people aren't even seeing." - Jeremy Weber

"If you care about what you do and you're good at it, you're solving real problems for people that need a solution and their lives are better as a result of working with you." - Jeremy Weber