443. How Most Video Pros Are Missing Out on Predictable Income with Liz Wilcox

Jun 23, 2025

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Episode notes

Liz Wilcox shares why every video professional needs an email list (even if they're just starting out) and provides practical, easy-to-implement strategies for using email marketing to create more predictable income without feeling salesy or spending hours crafting the perfect message.

Key Takeaways

Your email list is your "potential client list" - people don't buy when you sell, they buy when they're ready, and email keeps you top of mind until that moment
Start with a simple lead magnet (like "5 Red Flags When Hiring a Videographer") that solves a specific problem for your ideal clients
Be your authentic self in emails - even corporate clients appreciate working with real humans who show personality rather than stuffy, formal messaging
Ask questions and get feedback from your email subscribers to help craft services and packages they actually want instead of guessing what might sell

About Liz Wilcox

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with her simple framework, the Email Staircase. She loves the 90s, headbands, and the beach.

In This Episode

[00:00] Welcome to the show!
[04:22] Meet Liz Wilcox
[06:11] Email Marketing Strategy
[15:40] Softwares for Email Marketing
[18:57] Effective Spots for Lead Magnets
[33:33] Owning Your Personality
[39:40] Know What Your Clients Want
[47:10] Connect with Liz
[51:47] Outro

Quotes

"People do not buy when you sell something. They buy when they're ready... So as far as starting your email list, it can be as simple as telling those clients, 'Hey, I'm gonna put you on this email list, I'm gonna email you.'" - Liz Wilcox

"We're all H to H, human to human... If you think you can't be yourself because your client is too uppity or whatever, I say it with love, maybe reconsider. You can be yourself." - Liz Wilcox

"Marketing is not saying 100 different things, it's saying one thing 100 different times. It's not braggy to say, 'Oh my gosh, my last client loved his video, here's a snippet.' That's not bragging, that's letting people know so that they can get something they love too." - Liz Wilcox

"What would this look like if it was easy? And sometimes I'm like, well, Liz, it's just not easy. So I got a backup question. What would this look like if it was fun?" - Liz Wilcox