In 'Save the Cat!', Blake Snyder provides a detailed analysis of the three-act structure and introduces his 15-beat sheet, a method for structuring screenplays. The book covers key elements such as the Opening Image, Catalyst, Debate, Break into Two, B Story, Fun and Games, Midpoint, Bad Guys Close In, All Is Lost, Dark Night of the Soul, Break into Three, Finale, and Final Image. Snyder also discusses the importance of making the hero likable through the 'Save the Cat' rule and breaks down successful films to illustrate his points. The book is widely regarded as a definitive resource for screenwriters, offering practical advice and a clear framework for storytelling.
Play Bigger, co-authored by Christopher Lochhead and several others, provides a framework for businesses to dominate their markets by creating new categories. The book emphasizes the importance of defining a unique market space, crafting a compelling narrative, and building a strong brand identity. It offers practical strategies for businesses to differentiate themselves from competitors and establish themselves as category leaders. The book's insights on category design, brand building, and market leadership have made it a valuable resource for entrepreneurs and business leaders. Its practical advice and real-world examples make it accessible and applicable to a wide range of businesses.
Pablo Gonzalez shares his journey from construction sales to Silicon Valley tech evangelist and reveals how video professionals can create more predictable income by solving "Monday morning problems," stacking value beyond just delivering footage, and packaging their services as experiences rather than products.
Key Takeaways
- Create offers that solve immediate business problems first (like testimonial videos) before trying to sell big vision projects - this builds trust that lets you eventually sell those larger projects
- Package your video services as experiences rather than products - such as turning client testimonial videos into a VIP day that makes both your client and their customers feel special
- Look for ways to "stack value" by providing additional deliverables that make it easier for clients to use and share their videos (like providing captions, email copy, and suggested posting strategies)
- Find a specific niche to serve repeatedly - this creates insights that lead to better offers, more referrals, and a more predictable business
About Pablo Gonzalez
From green building to community building to rental property investing, Pablo Gonzalez has a track record of spotting disruptive industry trends, building movements around them, and creating massive value for those that follow for 15+ years.
As the Chief Evangelist of Vendoroo, he has become completely focused on 1 thing: The impending disruption coming for single-family home property management.
His work has seen him featured on the iconic books, The Ultimate Sale Machine and Belonging To The Brand, the keynote stage of NARPM Broker/Owner, and over 700 podcasts. He is currently the host of the Property Management Frame Breakers Podcast and Not Your Average Investor Show.
He lives in Jacksonville, FL where he owns a SFH portfolio, surfs as often as he can, and loves to cook for his wife, Martha.
In This Episode
- [00:00] Welcome to the show!
- [04:10] Meet Pablo Gonzalez
- [05:34] Vendaroo
- [09:43] Community Creation for Businesses
- [13:47] Predictability Through Niching Down
- [20:55] Build Something Boring.
- [27:56] Stacking Value
- [32:15] Understanding Outcome
- [45:44] Connect With Pablo
- [48:09] Outro
Quotes
"Your coach told me, you've got to solve a Monday morning problem to get in the door. If you can solve a Monday morning problem, they'll let you solve the year-end problem. But you gotta prove value." - Pablo Gonzalez
"Everybody wants testimonial videos with their clients. Everybody wants ways to show how their stuff works really well for people. And they also want better relationships with those people... Sell it as an experience, not a product." - Pablo Gonzalez
"Until I really unlocked predictability in my business by figuring out an offer that I can sell, that reduced pressure increased enough bandwidth to make me a better husband. Our marriage has gotten better because of financial security." - Pablo Gonzalez
"Just do more of what is working. Six words. And I'm like, yeah, okay, so if this is working, even if I'm not the most passionate and excited about it, you need to stay in this work because it allows you opportunity to do the things that you are passionate about." - Ryan Koral
Guest Links
Find Pablo Gonzalez online
Follow Pablo Gonzalez on Instagram | Facebook
Connect with Pablo Gonzalez on LinkedIn
Vendoroo Website: https://vendoroo.ai
email brian@vendoroo.ai to get the "Build Your Podcast from Scratch" handout
Check out the "Property Management Frame Breakers" podcast
Links
Find out more about 10xFILMMAKER
Find out more about the Studio Sherpas Mastermind
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Check out the full show notes
Grow Your Video Business 
