441. How to Turn Your YouTube Channel into a Client-Getting Machine with Mark Lebrun

Jun 9, 2025

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Episode notes

Mark Lebrun shares how he built a thriving YouTube channel that replaced his corporate income and now discusses strategies for video production businesses to leverage YouTube, create targeted offers, and use AI to work more efficiently while maintaining authentic connections with clients.

Key Takeaways

Create YouTube content that addresses specific pain points your ideal clients face, then naturally incorporate offers that solve those problems
Instead of sending everyone to your homepage, build targeted landing pages for different niches and track which ones convert best • Experiment with lower-priced offers (like a $19 download or $1,000 virtual coaching session) to serve people who aren't ready for your premium services
Use AI strategically for SEO optimization, content planning, and business strategy while maintaining your human touch for client relationships

About Mark Lebrun

Mark Lebrun is a Digital Influencer and Strategist, and the founder of Digital Influencer Co. — a creative powerhouse helping faith-driven leaders and purpose-filled entrepreneurs grow their platforms and monetize their message.

He has worked alongside high-impact leaders like Isaac Frere and April Lewis, and has partnered with organizations such as Alpha USA, Faith Driven Entrepreneurs, and Freedom From Within to help them scale their digital presence. With a combined following of over 320,000 across platforms, Mark has built an engaged community by blending bold faith, sharp strategy, and authentic storytelling.

Mark is also the visionary behind Hood Proverbs, a brand rooted in community transformation through the gospel, and the founder of YouTube Influence Academy, a program equipping creators to grow their channels, monetize their influence, and create with conviction.

In This Episode

[00:00] Welcome to the show!
[04:13] Meet Mark Lebrun
[08:09] Why YouTube Is Gold
[14:28] Marketing Through Ads
[18:13] Having Multiple Landing Pages
[26:57] Developing Systems to Avoid Burnout
[31:47] Utilizing AI In Your Business
[46:21] Connect with Mark
[48:24] Outro

Quotes

"The creative economy is evaluated to be a $500 billion industry by 2027. And right now it's a $250 billion industry in 2025... You guys are the people who embody the creative economy. And let's just say, we put in an extra 1% more effort... you could get a piece of this pie." - Mark Lebrun

"If you are drained as a YouTuber, as someone who's on social media, you might be doing it wrong. Because you need to have systems in place that prevent burnout... I don't want to see entrepreneurs burn out in this digital economy." - Mark Lebrun

"When we put this kind of pressure on ourselves to continue to outdo, outperform... we should be on a slow ramp to improve and to be more efficient in those things... my heartbeat in doing this brand was that I want to help filmmakers be more fulfilled and less drained." - Ryan Koral