446. From Perfectionism to Profits Through Authentic Marketing with Angie Callen

Jul 14, 2025

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Business coach Angie Callen shares how creative entrepreneurs can overcome perfectionism and imposter syndrome by embracing authenticity, focusing on serving clients rather than impressing peers, and implementing practical time and energy management strategies.

Key Takeaways

Successful entrepreneurship is 80% mindset and 20% everything else - being willing to get vulnerable and step in front of the camera is essential for video pros who want to build trust
Focus on creating content for your potential clients rather than worrying what your peers will think - "generosity is the opposite of comparison" and collaboration beats competition
Manage both your time AND energy by implementing theme days, time blocking, and scheduling your most challenging tasks during your peak energy hours

About Angie Callen

Angie Callen is an award-winning coach, international speaker, and obsessive entrepreneur who loves empowering others to lead amazing lives with thriving careers, all while embracing authenticity.

She’s a Carnegie Mellon graduate and former engineer known for her strategic, analytical, yet creative approach to marketing, sales, and business growth. A fun, engaging, and energetic speaker, Angie is unapologetically one thing: herself!

She’s passionate about helping executives, leaders, and entrepreneurs embrace their natural gifts and strengths for ultimate gains in life AND work. Angie’s thought leadership has appeared in Forbes, NASDAQ, USA Today, Business Insider, Yahoo! Finance, and more.

In This Episode

[00:00] Welcome to the show!
[06:33] Meet Angie Callen
[08:11] Having a Healthy Mindset
[12:23] Imposter Syndrome
[16:46] Overcoming Perfectionism with Action
[27:33] Authenticity
[39:08] Preventing Burnout
[43:11] Energy Management
[44:10] Connect with Angie
[45:30] Outro

Quotes

"Perfectionism is a procrastination technique, y'all. Perfectionism will hold you back more than it will push you forward, especially in entrepreneurship... The best antidote to the imposter syndrome is action." - Angie Callen

"Your relationship, your personal relationship, your spouse, the person you choose to do life with will have just as much, if not more impact on the success of your business as you, because if you do not have a supportive one, you will not be successful." - Angie Callen

"I think successful entrepreneurship is 80% mindset and 20% everything else. Because if your headspace isn't there and you don't have a little of that grit and a little of that conviction around what you're doing, the roller coaster of ups and downs... is going to make you real sick real fast." - Angie Callen

"From a bigger picture strategy perspective, focus on one thing at a time, chunk it down because growing a business is a giant amorphous blob that is really hard to make sense of." - Angie Callen